How to Create a Profitable Patio SpaceLast updated on 6/08/2021
Whether you live in warmth all year long or you’re looking to take advantage of the summer sunshine, consider transforming your unused or wintry outdoor space into a profitable patio destination. Outdoor dining areas range from simple sidewalk space to lavish poolside bars. To make the most of the beautiful weather, revamp your current patio to provide guests with outdoor dining options. Take into account the following restaurant patio ideas and considerations to transform your space into a profitable addition for your bar or cafe.
1. Check Restaurant Patio Laws and Regulations
Before you begin designing your dream patio destination, it’s imperative you take into consideration any local, state, or federal regulations regarding patios at restaurants or bars. Since permits and guidelines can vary by state or county, be sure to get in contact with your local township to learn what permits you must receive before you begin service.
Here are a few regulatory issues to learn more about when opening your patio:
- Can you make your outdoor patio dog-friendly?
- Is smoking allowed?
- Can you serve alcohol or offer guests BYOB service?
- What permits do you need to add electric and plumbing to your outdoor patio?
- What are the noise ordinances in your area?
Outdoor Dining During Coronavirus
If you're starting to reopen your restaurant after the coronavirus quarantine, using your outdoor space can be a great way to get your customers back to your business. Be sure to check with your local jurisdiction about their outdoor dining rules and permits before you create an outdoor patio dining area.
While COVID-19 is still a threat, here are some ways you can keep your customers and staff safe while they are using your patio:
- Section off the area to separate the space from passing pedestrians
- Position tables 6 feet apart
- Provide your staff with PPE supplies
- Stock up on coronavirus supplies to keep your space clean and staff protected
- Use paper menus and disposables
- Offer clear directions to bathrooms and hand-wash stations that customers can use while they dine
- Sanitize tables between each diner
2. Designing a Patio Layout
Before you can design a patio and buy furniture, you'll need to account for how you want to use the space. Your restaurant patio can be strictly for seating and dining, or you can get creative with additions designed to make an inviting and interactive atmosphere.
You could transform part of your patio into a cozy lounge with fire pits and couches. If you’re looking to offer live entertainment under the stars, you’ll need to designate a space for hosting house bands, DJs, or open mic nights.
While adding atmospheric elements to your patio reduces the number of people you can seat, it can create a memorable experience so guests will want to visit often. A smaller seating section also creates exclusivity. This can build demand and excite guests looking to enjoy the warm weather outdoors.
Implement a Full-Service Patio Bar
Create an outdoor bar station to offer full bar service to patrons dining on your patio. While this may also take away from seating, cocktails can be a high-profit menu item, perfect for enjoying on a warm summer night. If you don’t have the staffing or space for a full bar, create a station to pour and serve several beers, ciders, or wines on tap.
Placing a bar directly on your patio eliminates the need for guests to break away from the ambiance every time they want to order a drink inside. When customers are able to watch bartenders produce hand-crafted cocktails for other patrons, it can boost impulse sales and encourage guests to stay longer.
Outdoor Patio Cooking
If you have the room for it, bring outdoor cooking equipment like grills, pizza ovens, and outdoor smokehouse onto your patio. The enticing smell of barbecue on the grill or margarita pizza fresh from the oven will attract customers walking by and encourage patrons to spend more on food.
Cooking in front of guests also encourages food transparency, an ongoing trend designed to bridge the gap between food sourcing, preparing, marketing, and serving. Guests can see their entrees prepared right in front of them, providing visual confirmation that what they’re getting is fresh and contains wholesome ingredients.
3. Prepare for Inclement Weather
No location is immune to inclement weather. Here are a few tips to prepare your patio for weather that may not be conducive to outdoor dining:
- Wipe down tables and chairs right after a rainstorm
- Equip your patio with heaters for chilly summer nights or to extend your outdoor dining season
- Offer plenty of shade by using umbrellas or deck covers
- Place fans along the roofline to boost airflow and keep guests cool
- Prepare an evacuation plan in case of dangerous or extreme weather
The weather can be difficult to predict in the spring and summer months, so if you’re offering outdoor seating, you should be prepared for every situation.
4. Prevent Pests from Invading Your Patio Space
Pests can be detrimental to your business, so it’s important to prevent, prepare, and react quickly to avoid dangerous or unsanitary situations. Unlike your indoor dining area, you must be wary of more than just mice and ants when seating guests outdoors. Common outdoor pests include the following:
- flying insects
- stray or wild animals
Bugs are attracted to sugars and sweets, which can make your outdoor bar especially susceptible to an invasion. Stay diligent with your cleaning routine when it comes to spilled drinks or ingredients. Ensure fresh fruit is stored away in containers with secure lids, and keep juices covered when possible. If that’s not enough, equip your bar with the proper bug zappers or sprays to rid your patio of bees, wasps, mosquitoes, and flies.
Animals may be attracted to the smell of food, whether it’s being cooked outside or simply served to a guest. Be quick to clear away uneaten food after guests have gone and sweep the floors for fallen debris. If animals become a continuous problem, call a reputable pest control company to discuss your options.
5. Choose Patio Furniture and Decor
Use furniture, shading, and lighting to capture the ambiance of your restaurant patio design. Do you want to use rustic wooden picnic tables and benches, or do you prefer a charming setup with metal chairs and seat cushions? Whatever furniture you decide on, keep it in line with the concept of your restaurant.
Here are a few tips for creating the right atmosphere for your patio:
- Create a secluded, private space by separating your patio from the public with portable fences, planters, or dividers
- Keep your patio dining area away from crowded areas to create a quieter, more intimate setting
- Attract customers from the street with brightly colored flowers, canopies, and other visible decor
- Make your patio noticeable at night with stringed lights or lighted signage
- Ensure the ground is level or choose furniture to compensate for slight variations
- Store furniture cushions in a dry, secure space overnight or during rain
6. Advertise Your Patio Space
Your patio space is only profitable if you can get people to come and enjoy it. Right before warm weather hits your area, start to ramp up your marketing online and in-person to get customers excited about your outdoor space.
One of the easiest ways to advertise your patio is to attract diners with an outdoor sign. If your patio is next to the street or on the sidewalk, it'll be easier to draw in customer attention with signs and decorations. Place signs and lights on the sidewalk outside your business, at your entrance, or even inside your restaurant so guests waiting to be seated will know there's an outdoor dining option.
If you plan it right, an outdoor bar or restaurant space can bring in new customers during the warmer months. Opening an existing patio bar or starting a new one will also boost your profits with extra drink sales. Remember to give guests a fun, comfortable atmosphere, and pair it with delicious food and drinks. The combination will keep customers coming back all summer long.