What Is Nitro Coffee and How Can It Boost Your Coffee Shop's Profits?

The coffee industry has changed rapidly over the past few years, and baristas and coffee shop owners are constantly striving to create new and unique coffee drinks. One of the most popular coffee trends lately is nitro coffee. Nitro coffee has been around for years, but it's now gaining mainstream appeal, which creates an opportunity for foodservice establishments to make a profit. Keep reading to learn all about nitro coffee, why you should offer it at your cafe, and what you need to make nitro coffee.

What Is Nitro Coffee?

What is Nitro Coffee?

Typically made from cold brew coffee, nitro coffee is a beverage that has been infused with nitrogen gas, which gives the drink its name. Nitrogen gas, which is also used in varieties of beer like porters and stouts, creates small bubbles in the coffee, and gives the drink a thick and creamy texture. The nitrogen also forms a dense head that is similar to the head of a beer.

In addition to changing the texture of the drink, nitrogen also helps reduce some of the bitterness and acidity of the coffee, which makes it more palatable to non-coffee drinkers.

Where Did Nitro Coffee Start?

Nitro coffee was created by experimental baristas at Cuvee Coffee in Austin, Texas in 2012. Nitro coffee traveled to different cities around the U.S., and now you can even find it at some grocery stores and gas stations.

Does Nitro Coffee Have More Caffeine?

One of the main benefits to nitro coffee is that it has nearly 30% more caffeine than regular drip coffee. Some scientists also speculate that the nitrogen gas helps your body process the caffeine quicker, so you can get your caffeine boost faster.

Why Should You Serve Nitro Beverages?

How to make nitro coffee

Nitrogen-infused drinks like nitro coffee are a popular trend in coffee shops and cafes, but is it the right fit for your business? Here are a few reasons why you should consider serving nitro coffee and other nitrogen-infused beverages at your establishment:

  • It's popular. Nitro coffee is one of the most popular drinks in the coffee industry, and having it on your menu can bring a lot of customers into your business.
  • It's cost-efficient. Nitro beverages are easy to make and only require a few pieces of equipment. But because nitro coffee is so popular, you can sell it for a premium and make a nice profit without much time and effort.
  • It's healthier than standard drip coffee. Many people load up their drip coffee with cream and sugar, which makes it unhealthy. Nitro coffee, on the other hand, is less bitter and acidic than regular coffee, so your customers don't have to sweeten it with sugar and milk. Plus, coffee has lots of natural antioxidants that are good for you.
  • You can make beverages other than coffee. In addition to nitro coffee, there are many other types of nitro-infused beverages you can make. For example, some coffee shops have experimented with nitro green tea, nitro chai, and nitro cocktails.

What Equipment Do You Need to Make Nitrogen-Infused Beverages?

There are only a few pieces of equipment that your business needs to get started brewing and tapping your own nitro coffee or other beverages. All you need to make nitro coffee is a keg, nitrogen gas, and a nitro coffee tap. The nitro coffee tap is an important piece of equipment for the process, because it is specially designed to handle the acidity of coffee without rusting or wearing down.

It is important to note that you can make nitro coffee with either hot brew or cold brew coffee, although cold brew coffee is easier to make in bulk.


Keeping up with trends in the foodservice and coffee industry can help bring more customers into your restaurant and boost your profits, and nitrogen-infused drinks like nitro coffee are one of the most popular trends in foodservice today. While nitro coffee started in small coffee shops in select cities, it has grown exponentially and is now becoming available to the general public, which makes it an excellent time to start serving it at your coffee shop or bistro. Plus, because there are only a few pieces of equipment involved and you can offer the coffee for a premium, it's an excellent investment for your business.

Posted in: Foodservice Trends | Coffee & Tea | By Richard Traylor

Game Day Promotions for Your Bar

The beginning of February is host to one of the biggest sports events of the year, and with millions of people hosting watch parties and going out to bars to watch the game, it's an excellent opportunity to make a big profit. Because of the size of the holiday, you can expect a lot of competition among nearby bars and restaurants for football fans' business. Keep reading to learn how you to can make your business stand out from the rest, market your event to potential customers, and ensure that your customers spend more at your Game Day party.

5 Easy Game Day Promotions For Your Bar or Restaurant

Here are five easy ways that your business can bring in customers and then persuade them to make big orders.

1. Hold Giveaways

Hold Giveaways

Giveaways are an excellent way that you can bring customers in to your business on Game Day. You also have a lot of options when it comes to deciding what to give away. Sports merchandise like jerseys, posters, and signed memorabilia is an excellent choice for sports giveaways, but you can also choose sports-themed decorations and furniture that feature the teams playing in the game. To ensure that your giveaway has the biggest effect possible, post about it on your social media accounts in the weeks leading up to your NFL Championship game party. This will build excitement and anticipation and will help bring in customers on the day of your event.

2. Offer Discounted Rates

Customers are bound to spend sizeable amounts of money on food and drinks when watching the big game, so you don't have to worry about discounts cutting into your bottom line. Instead, offering discounts can persuade customers to order more. Additionally, NFL Championship promotions can set your business apart from your competitors and bring in more customers to your business. When it comes to discounting items, you have several options. You can offer discounts on specific items like taking 20% off beers or wings, or you can offer specials like giving customers a free beer with an order of two dozen wings.

3. Create a Sports-Themed Menu

Sports-Themed Menu

When planning your event, it's a good idea to adjust your menu. This is an excellent choice for two reasons: first, because it won't overwhelm your customers and second, because it's more manageable for your staff to make a few select dishes than your entire menu. Additionally, creating a new game sports-themed menu at your restaurant or bar allows you to show off your creativity and design dishes and cocktails based on the teams that are playing.

4. Stay Interactive

Once you have customers in your bar or restaurant, you need to keep them engaged and ordering more food and drinks, and one of the best ways to do this is to offer specials and promotions based on what's happening in the game. For example, you can offer $2 beers for five minutes after a team scores a touchdown or scores a field goal. Another excellent choice would be to offer discounted drinks and food during halftime, because it provides a break in the action where customers can re-stock up on drinks and food and prepare for the second half.

5. Offer Delivery and Take-Out Options

Delivery Options

While many customers will go out to watch the big game, some will choose to host their own watch parties, but your business can still profit from private parties by offering delivery and take-out deals. One way to get the most out of your delivery or take-out service on Game Day is to offer special delivery-only discounts, such as discounts when customers order a set amount of food. This gives the customers a discount while also ensuring that you'll get large orders that make delivery worthwhile. Additionally, if you don't have your own delivery driver on staff, you can take advantage of third-party apps and services like UberEats or Postmates.


Game Day is a busy day for bars and restaurants, but you can follow these five tips to take advantage of it. Advertise your promotions to bring in more customers, and offer specials and discounts to help ensure that customers place more orders and increase your profit margin. Additionally, offering NFL Championship promotions can help your business stand apart from your competition, and it can even bring in repeat customers after the Super Bowl is over.

Posted in: Advertising & Marketing | Bars & Breweries | By Richard Traylor

Top Restaurant Design Trends of 2018

Decor trends come and go in the restaurant industry fairly quickly as peoples’ tastes change. For instance, the rustic barn style that features lots of dark wood, earthy colors, and heavy pieces of metal with an aged patina has been a major trend for the past few years. But now that trend is starting to fade away, and it's being replaced by new styles of decor. How your restaurant looks, how the colors affect your guests, and how stylish your dining space is have a profound impact on your customers, which makes it important for restaurant owners and managers to be aware of design trends and update their restaurant design.

Implementing a new and unique style of decor can help bring in more guests to your establishment and boost your profits, so it's worthwhile to stay up-to-date with what design trends are popular. The top design trends of 2018 can be split into two main categories: conceptual trends that restaurants design their entire establishment and menu around, and design elements, which are small changes that restaurants can make to give their space a more modern feeling.

What Can We Take Away from This Year's Restaurant Design Trends?

In all of these emerging design trends, there are a few general takeaways that we found that you should keep in mind when updating your restaurant's decor.

Customers Want Restaurants with Instagram Potential

One of the most important aspects that millennials and younger generations consider when going out is the Instagram potential of a restaurant, or whether the decor is unique enough to post on social media. So, if you're planning on updating your restaurant's decor, you should keep in mind how photogenic your dining space is, especially if you're aiming at younger demographics.

When It Comes to Design, Less Is More

Rather than using a lot of design elements, restaurant owners are paring down their decorations and using a few highly stylized pieces. By only having a few design elements, each piece has a stronger impact on your guests. Plus, minimalist spaces tend to have a sleek and clean aesthetic.


Trends in the foodservice industry are constantly changing and adjusting based on society and what's popular with consumers. Design trends especially have gone through a dramatic change from previous years, so it's important for your business to keep these design trends in mind when you decide how to update your restaurant's decor in 2018.

Posted in: Foodservice Trends | Facility Design & Decor | By Richard Traylor

Valentine's Day Ideas for Restaurants

With Valentine’s Day coming up on February 14th, restaurants everywhere are preparing their menus and decor for one of the busiest days in foodservice. Valentine's Day, second only to Mother's Day in popularity for dining out, is a great opportunity for your restaurant to provide unique services to your existing customers and to draw new patrons in. Keep reading to see our Valentine’s Day ideas for restaurants that will help your establishment make the most of this busy day.

Advertise Your Specials Online

Now that the new year is here, couples are beginning to make plans for the next big holiday. No matter if you’re marketing to your usual customers or you’re trying to attract new faces, it’s a good idea to provide something special and romantic and to get the word out about it online.

If you’re planning a prix fixe menu, holiday desserts, or discounted meals, be sure to effectively advertise your specials on social media and your restaurant’s website. Because Valentine’s Day is such a popular night for dining out, many potential customers will want easily accessible information about your offerings ahead of time. That way, they can weigh their options as they choose where to have their special night out. When it comes to busy holidays, your online presence could help you stay one step ahead of your competition.

Plan an Exclusive Valentine’s Day Menu

valentine's day menu ideas

To attract customers who are looking for a special Valentine's Day experience, try creating a new menu just for the occasion. We suggest planning a limited or all-inclusive preset menu that includes a starter, main course, dessert, and a bottle of wine. Not only will this cut down on your customers’ waiting time, but it will make purchasing ingredients ahead of time simpler for you.

If you don’t know where to start when planning your Valentine’s Day menu, try bringing some of the holiday’s colors to your offerings. What can you serve that features pink or red? For your dessert menu, try romantic sweets like heart-shaped cakes or chocolate-covered strawberries. Here are some more Valentine's Day menu ideas to get you inspired:

  • Pasta in a pink vodka sauce
  • Crabcakes with a beet risotto
  • Beef medallions with red potatoes
  • Oysters and Champagne
  • Heart-shaped margherita pizza

Alter Your Beverage Service for Valentine’s Day

valentine's day beverage ideas

Whether you’re offering a complimentary bottle of wine to every couple or you are assembling a specialized cocktail menu, alcoholic drinks can not only create a romantic atmosphere for your customers, but they can also boost your sales and profits. Consider suggesting wine pairings for each different entree, and make sure that each of your servers is prepared to suggest a bottle that complements your guests’ meals. Even if your restaurant does not normally make pairing suggestions, this service could elevate your special meal and create an elegant atmosphere for the holiday.

If you decide to serve Valentine’s Day cocktails, try making drinks that match the theme of the holiday. Fruit flavors like cherry and raspberry will give your drinks romantic hues, and your guests may appreciate playful cocktail names like “Cupid’s Cosmo” to add fun to the occasion.

Create a Romantic Atmosphere

For this special evening, encourage your employees to show extra care to your customers. If your hosts and servers make them feel especially welcome, your customers will remember more than just their food when they leave your establishment. From the music selection to the lighting, be sure to make your setting appropriate for the occasion. Choose calm music that encourages conversation and soft lighting to create an intimate atmosphere in your dining area. Additionally, consider providing something for the couple to take home in remembrance of the evening, like a single rose or a customized wine glass with the date and your restaurant's name.

Encourage Reservations

valentine's day ideas for restaurants

Because it is the second busiest day of the year for restaurants, it’s crucial to encourage customers to make reservations well in advance of Valentine's Day. Nothing ruins the romantic mood more than sitting in a waiting area for over an hour. By offering discounts or other promotions to guests who book ahead, you can reduce the number of people anxiously waiting for a table. Plus, knowing how busy your restaurant will be can help prepare your chefs and servers beforehand.


With Valentine's Day approaching, it's time to bring out the red ribbon, romantic music, and heart-shaped everything. Don't forget to promote your offerings online before the holiday, and consider taking reservations to help the night go smoothly for both your staff and customers. As you begin your planning, refer to our Valentine's Day ideas for restaurants to make the most of this busy holiday.

Posted in: Holidays | By Christine Potts
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