Game Day Promotions for Your Bar

The beginning of February is host to one of the biggest sports events of the year, and with millions of people hosting watch parties and going out to bars to watch the game, it's an excellent opportunity to make a big profit. Because of the size of the holiday, you can expect a lot of competition among nearby bars and restaurants for football fans' business. Keep reading to learn how you to can make your business stand out from the rest, market your event to potential customers, and ensure that your customers spend more at your Game Day party.

5 Easy Game Day Promotions For Your Bar or Restaurant

Here are five easy ways that your business can bring in customers and then persuade them to make big orders.

1. Hold Giveaways

Hold Giveaways

Giveaways are an excellent way that you can bring customers in to your business on Game Day. You also have a lot of options when it comes to deciding what to give away. Sports merchandise like jerseys, posters, and signed memorabilia is an excellent choice for sports giveaways, but you can also choose sports-themed decorations and furniture that feature the teams playing in the game. To ensure that your giveaway has the biggest effect possible, post about it on your social media accounts in the weeks leading up to your NFL Championship game party. This will build excitement and anticipation and will help bring in customers on the day of your event.

2. Offer Discounted Rates

Customers are bound to spend sizeable amounts of money on food and drinks when watching the big game, so you don't have to worry about discounts cutting into your bottom line. Instead, offering discounts can persuade customers to order more. Additionally, NFL Championship promotions can set your business apart from your competitors and bring in more customers to your business. When it comes to discounting items, you have several options. You can offer discounts on specific items like taking 20% off beers or wings, or you can offer specials like giving customers a free beer with an order of two dozen wings.

3. Create a Sports-Themed Menu

Sports-Themed Menu

When planning your event, it's a good idea to adjust your menu. This is an excellent choice for two reasons: first, because it won't overwhelm your customers and second, because it's more manageable for your staff to make a few select dishes than your entire menu. Additionally, creating a new game sports-themed menu at your restaurant or bar allows you to show off your creativity and design dishes and cocktails based on the teams that are playing.

4. Stay Interactive

Once you have customers in your bar or restaurant, you need to keep them engaged and ordering more food and drinks, and one of the best ways to do this is to offer specials and promotions based on what's happening in the game. For example, you can offer $2 beers for five minutes after a team scores a touchdown or scores a field goal. Another excellent choice would be to offer discounted drinks and food during halftime, because it provides a break in the action where customers can re-stock up on drinks and food and prepare for the second half.

5. Offer Delivery and Take-Out Options

Delivery Options

While many customers will go out to watch the big game, some will choose to host their own watch parties, but your business can still profit from private parties by offering delivery and take-out deals. One way to get the most out of your delivery or take-out service on Game Day is to offer special delivery-only discounts, such as discounts when customers order a set amount of food. This gives the customers a discount while also ensuring that you'll get large orders that make delivery worthwhile. Additionally, if you don't have your own delivery driver on staff, you can take advantage of third-party apps and services like UberEats or Postmates.

Game Day is a busy day for bars and restaurants, but you can follow these five tips to take advantage of it. Advertise your promotions to bring in more customers, and offer specials and discounts to help ensure that customers place more orders and increase your profit margin. Additionally, offering NFL Championship promotions can help your business stand apart from your competition, and it can even bring in repeat customers after the Super Bowl is over.

Posted in: Advertising & Marketing | Bars & Breweries | By Richard Traylor

Top Restaurant Design Trends of 2018

Decor trends come and go in the restaurant industry fairly quickly as peoples’ tastes change. For instance, the rustic barn style that features lots of dark wood, earthy colors, and heavy pieces of metal with an aged patina has been a major trend for the past few years. But now that trend is starting to fade away, and it's being replaced by new styles of decor. How your restaurant looks, how the colors affect your guests, and how stylish your dining space is have a profound impact on your customers, which makes it important for restaurant owners and managers to be aware of design trends and update their restaurant design.

Implementing a new and unique style of decor can help bring in more guests to your establishment and boost your profits, so it's worthwhile to stay up-to-date with what design trends are popular. The top design trends of 2018 can be split into two main categories: conceptual trends that restaurants design their entire establishment and menu around, and design elements, which are small changes that restaurants can make to give their space a more modern feeling.

What Can We Take Away from This Year's Restaurant Design Trends?

In all of these emerging design trends, there are a few general takeaways that we found that you should keep in mind when updating your restaurant's decor.

Customers Want Restaurants with Instagram Potential

One of the most important aspects that millennials and younger generations consider when going out is the Instagram potential of a restaurant, or whether the decor is unique enough to post on social media. So, if you're planning on updating your restaurant's decor, you should keep in mind how photogenic your dining space is, especially if you're aiming at younger demographics.

When It Comes to Design, Less Is More

Rather than using a lot of design elements, restaurant owners are paring down their decorations and using a few highly stylized pieces. By only having a few design elements, each piece has a stronger impact on your guests. Plus, minimalist spaces tend to have a sleek and clean aesthetic.

Trends in the foodservice industry are constantly changing and adjusting based on society and what's popular with consumers. Design trends especially have gone through a dramatic change from previous years, so it's important for your business to keep these design trends in mind when you decide how to update your restaurant's decor in 2018.

Posted in: Foodservice Trends | Facility Design & Decor | By Richard Traylor

Valentine's Day Ideas for Restaurants

With Valentine’s Day coming up on February 14th, restaurants everywhere are preparing their menus and decor for one of the busiest days in foodservice. Valentine's Day, second only to Mother's Day in popularity for dining out, is a great opportunity for your restaurant to provide unique services to your existing customers and to draw new patrons in. Keep reading to see our Valentine’s Day ideas for restaurants that will help your establishment make the most of this busy day.

Advertise Your Specials Online

Now that the new year is here, couples are beginning to make plans for the next big holiday. No matter if you’re marketing to your usual customers or you’re trying to attract new faces, it’s a good idea to provide something special and romantic and to get the word out about it online.

If you’re planning a prix fixe menu, holiday desserts, or discounted meals, be sure to effectively advertise your specials on social media and your restaurant’s website. Because Valentine’s Day is such a popular night for dining out, many potential customers will want easily accessible information about your offerings ahead of time. That way, they can weigh their options as they choose where to have their special night out. When it comes to busy holidays, your online presence could help you stay one step ahead of your competition.

Plan an Exclusive Valentine’s Day Menu

valentine's day menu ideas

To attract customers who are looking for a special Valentine's Day experience, try creating a new menu just for the occasion. We suggest planning a limited or all-inclusive preset menu that includes a starter, main course, dessert, and a bottle of wine. Not only will this cut down on your customers’ waiting time, but it will make purchasing ingredients ahead of time simpler for you.

If you don’t know where to start when planning your Valentine’s Day menu, try bringing some of the holiday’s colors to your offerings. What can you serve that features pink or red? For your dessert menu, try romantic sweets like heart-shaped cakes or chocolate-covered strawberries. Here are some more Valentine's Day menu ideas to get you inspired:

  • Pasta in a pink vodka sauce
  • Crabcakes with a beet risotto
  • Beef medallions with red potatoes
  • Oysters and Champagne
  • Heart-shaped margherita pizza

Alter Your Beverage Service for Valentine’s Day

valentine's day beverage ideas

Whether you’re offering a complimentary bottle of wine to every couple or you are assembling a specialized cocktail menu, alcoholic drinks can not only create a romantic atmosphere for your customers, but they can also boost your sales and profits. Consider suggesting wine pairings for each different entree, and make sure that each of your servers is prepared to suggest a bottle that complements your guests’ meals. Even if your restaurant does not normally make pairing suggestions, this service could elevate your special meal and create an elegant atmosphere for the holiday.

If you decide to serve Valentine’s Day cocktails, try making drinks that match the theme of the holiday. Fruit flavors like cherry and raspberry will give your drinks romantic hues, and your guests may appreciate playful cocktail names like “Cupid’s Cosmo” to add fun to the occasion.

Create a Romantic Atmosphere

For this special evening, encourage your employees to show extra care to your customers. If your hosts and servers make them feel especially welcome, your customers will remember more than just their food when they leave your establishment. From the music selection to the lighting, be sure to make your setting appropriate for the occasion. Choose calm music that encourages conversation and soft lighting to create an intimate atmosphere in your dining area. Additionally, consider providing something for the couple to take home in remembrance of the evening, like a single rose or a customized wine glass with the date and your restaurant's name.

Encourage Reservations

valentine's day ideas for restaurants

Because it is the second busiest day of the year for restaurants, it’s crucial to encourage customers to make reservations well in advance of Valentine's Day. Nothing ruins the romantic mood more than sitting in a waiting area for over an hour. By offering discounts or other promotions to guests who book ahead, you can reduce the number of people anxiously waiting for a table. Plus, knowing how busy your restaurant will be can help prepare your chefs and servers beforehand.

With Valentine's Day approaching, it's time to bring out the red ribbon, romantic music, and heart-shaped everything. Don't forget to promote your offerings online before the holiday, and consider taking reservations to help the night go smoothly for both your staff and customers. As you begin your planning, refer to our Valentine's Day ideas for restaurants to make the most of this busy holiday.

Posted in: Holidays | By Christine Potts

Pros and Cons of Using an Indoor Meat Smoker

Barbecued and smoked meat is used in a variety of cuisines all around the world. From Peking duck in China to Texas-style barbecue in the United States, smoked meats come in many forms. Typically, it takes a lot of time and space to give the meat that universally loved sweet and tangy smoked flavor, and many restaurants and foodservice establishments do not have the outdoor space for a dedicated smoker or smokehouse. Fortunately, there are indoor meat smokers, which are specifically designed for these restaurants. Keep reading to learn more about what an indoor smoker is, how they work, and the pros and cons of choosing an indoor smoker.

What Is an Indoor Meat Smoker?

An indoor meat smoker is an appliance that is used in a variety of foodservice settings for cooking and smoking meat. You can smoke and barbecue many different types of meats in an indoor meat smoker, like beef, pork, and poultry. Indoor meat smokers are typically smaller than the outdoor variety, so you can use them inside without taking up too much floor space.

How Does an Indoor Meat Smoker Work?

How Does an Indoor Meat Smoker Work?

These appliances work by heating up wet wood chips until they start to smoke. That smoke then surrounds and penetrates the meat that is either sitting on racks or hanging from hooks on the top of the smoker. This process gives the meat the signature smoky and sweet flavor. Then, heat is applied to cook the smoked meat to tender and juicy perfection.

Pros and Cons of Using an Indoor Smoker

Before deciding if an indoor smoker is the right choice for your business, you should first consider the pros and cons of using one.

Pros of Using an Indoor Meat Smoker

Indoor meat smokers are useful pieces of equipment that can be used in a variety of foodservice settings. Here are some other benefits of using an indoor smoker in your business:

  • You can use them all year round. One of the major flaws in outdoor smoking is that outdoor smokers cannot operate when the weather is bad. Because indoor smokers are inside, you can use them throughout the year in any climate without any issues.
  • Indoor smokers are ideal for operations without outdoor space. Indoor meat smokers fit inside your kitchen space, which makes them an excellent choice for urban restaurants or operations that don't have access to outdoor space for smoking.
  • Indoor smokers use less wood and utilities. Because these types of smokers are smaller, they require less wood to smoke your meat and less gas, electricity, or propane to heat your food than outdoor smokers. As a result, using an indoor meat smoker can help reduce your utility bills.
  • You have more control over how your meat cooks. Many indoor meat smokers are high-tech machines, and they provide precise control over the heat, moisture, and smoke levels inside the cooking chamber, so you can ensure that your smoked meat and barbecue turns out perfectly smoky and tender.

Cons of Using an Indoor Meat Smoker

While indoor smokers are ideal for a variety of operations, they may not be the perfect choice for every restaurant. Here are some disadvantages of choosing one for your business:

  • They're not ideal for very small kitchens. Although indoor meat smokers take up less space than outdoor options, they still take up a decent amount of space, so they may not fit in very small establishments.
  • They're more expensive than outdoor varieties. Even though they are more expensive than outdoor meat smokers, indoor smokers are typically higher tech and have added functionality. Plus, the utility bill savings can make up the difference in price over time.

If your business is located in a city, doesn't have much outdoor space, or is just looking for a high-tech piece of equipment that can perfectly smoke a rack of ribs or pork shoulder, indoor meat smokers are an excellent choice. Indoor meat smokers give your barbecued meats a sweet and smoky flavor just like the outdoor options, but they are useful year round and in a variety of settings because they can be used indoors.

Posted in: Management & Operation | Kitchen & Cooking Tips | By Richard Traylor
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