Investing in an outdoor heater is great way to prepare your restaurant for colder weather and increase profits by keeping your outdoor space open for longer.
Make the Most of the Seasons
Extend your patio seating season! Since spring and fall can be cool in many climates, a lot of restaurants can only use their outdoor spaces during a few of the warmest months. By properly heating your patio or deck area with a system of outdoor heaters, you can make those spaces comfortable for customers to use earlier in the spring, later into the autumn, and even potentially during the wintertime if you choose to make your patio a destination for winter dining.
Open Earlier, Stay Open Later
Even in warm climates, customers may become chilly sitting outside after sunset. By adding patio heaters to your space, you can ensure more available seats for the dinner rush - boosting your profits over the long term! Or, if you open early in the morning for breakfast, you can allow customers to comfortably enjoy the sunrise from your deck.
Increase Revenue and Profits
When you make your outdoor seating areas usable for several more hours each day and for several more months each year, that adds up to a substantial increase in profits for your business. While the upfront costs of installing patio heaters may seem daunting, you can make up those expenditures and get a return on your investment very quickly with the increase in revenue.
How Much Could My Revenue Increase?
To see what the additional revenue could be for your business, simply follow this formula and use the revenue information from your own restaurant.
How much revenue does each seat generate per shift (in dollars)? x How many additional shifts will your patio operate per day? x How many additional days per year will your patio operate? = Estimated Total Additional Revenue per Year
Example: 40 x 50 x 1 x 60 = $120,000