Commercial Restaurant Supplies & Equipment from WebstaurantStore

What is Shortening?

For many, the word shortening refers specifically to hydrogenated vegetable fat, but technically, shortening can be used to identify any of the fats that are solid at room temperature and used in baking, including butter, lard, margarine, and vegetable fat. Lard was the most commonly used shortening until 1911 before the popular brand of all-vegetable shortening, Crisco, was created. After that, the brand became so popular that the words Crisco and shortening soon became synonymous. Today the word shortening describes any brand of hydrogenated, all-vegetable fat used in baking. What is Vegetable Shortening? Vegetable shortening is vegetable oil that has gone through the process of hydrogenation, which turns it into a solid. It's usually mad

Restaurant Instagram Marketing

Setting up an Instagram for your restaurant not only allows you to share enticing images of your food, but it also creates a space to interact with customers before and after they leave your establishment. The best part? Much of social media is free advertising for your restaurant. Check out the tips below to utilize Instagram to the fullest. 1. Stay On Brand This goes for both your voice and aesthetic. Adhere to a certain tone in all of your posts, and create a page that encompasses your brand's look. For example, say you operate a whiskey bar that is only open at night and has jazz performances. Your page may have a sultry look with images that feature dark wood, glasses of whiskey, and photos of the musicians. The captions might be witty

How to Start a Food Truck

The popularity of food trucks has grown so rapidly over the past few years that some cities are now known for their food truck scene . What used to be considered a food risk has become foodie trend across the globe. If you are wondering how to start a food truck business of your own and what the cost is to start a food truck, check out the following steps and tips to help you get the ball rolling. How Much Does It Cost to Start a Food Truck? The average cost to start a food truck can be anywhere between $70,000 to $130,000. Depending on legal fees, customization, state, and niche, a food truck owner can end up paying as little as $10,000 for their business or as much as $250,000. There are several variables that can impact your cost at the