Restaurant Marketing & Advertising Resources - WebstaurantStore

WebstaurantStore / Food Service Resources / Advertising & Marketing

How to Make a Menu

In the foodservice sector, a thoughtfully crafted menu is essential for success. Your menu serves as a fundamental driver of sales for your establishment, and strategic menu engineering enhances revenue and increases profits. Research indicates that a well-planned menu can boost profit by 10 to 15%.

How to Open a Pizza Shop

Pizza shops are one of the most popular types of foodservice establishments in the country. They can be found in countless towns and are often a staple of local culture, with many geographical regions even having types of pizza that are unique to them. Whether you're new to the pizza industry or hav

How to Display and Store Retail Merchandise

From boutiques to bakeries, retail businesses everywhere need a means of storing and displaying merchandise. This is often achieved by adding shelving to the store area to ensure products are both visible and easy to access. Some shelving is not well suited to retail use though, and some options are

How to Advertise Your Restaurant For Free

Starting a restaurant is an expensive undertaking. Even with all the necessary investments, many restaurants fail to attract enough customers to sustain their business. Inadequate or poor advertising is one of the main reasons for their downfall. For that reason, it's crucial to think out of the box

How to Run a Successful Coupon Marketing Campaign

Coupons play a significant role in the restaurant industry, acting as powerful marketing tools that can benefit your business in several ways. Not only do they help to attract new customers to your establishment, but they also encourage repeat business, leading to increased sales and overall success

Restaurant Reservation Systems

If you operate a full-service restaurant, one of the biggest challenges is managing reservations. Traditionally, restaurants relied on a pen-and-paper system, which often caused confusion. However, with the advent of restaurant reservation software, managing table turnover has become a lot more conv

Mobile Marketing for Restaurants

In today's digital age, mobile marketing plays a crucial role in driving sales for businesses across various industries, including the restaurant sector. With the majority of consumers relying on their smartphones for quick and convenient access to information, leveraging mobile technology has becom

How to Write a Menu Describing Your Food

The words used to describe the food on your menu are just as critical as food presentation. It can mean the difference in converting people browsing the internet for places to eat to new customers or in upselling your more expensive menu items. There are many words to describe food that help convey

Bakery Marketing Strategies

To make your new bakery successful, it’s important to define your target market and put an actionable plan in place to reach them. Developing a well-researched bakery marketing plan allows you to pick a location for your business in the heart of your ideal customer base and create content that reso

Food Truck Marketing

Unlike brick-and-mortar restaurants, repeat customers are a rare commodity for food trucks. Therefore, having a solid marketing strategy in place to attract and engage customers is crucial to the success of your food truck. By combining this strategy with a well-developed business plan, you can effe

Restaurant Sign Ideas

If you own a restaurant, drawing attention to your business can be a difficult task in a busy industry. Whether you're posting signs in your window or finding unique ways to display your menu, there are many techniques you can use to attract customers and drive sales. We'll introduce common types of

How to Make a Restaurant Website

In today’s business climate, digital marketing is key to expanding your customer base and growing. A strong online presence in the restaurant industry allows potential customers to find important information about your business easier. The most critical part of a strong online presence is establishi

How to Calculate Marketing ROI

Marketing is essential for any business to promote brand awareness, gain new customers, and increase sales. There are free marketing strategies you can take advantage of like social media marketing, but many forms of marketing cost money. As a result, your business should be tracking the effectivene

Catering Marketing Ideas

Whether you’re just starting in the catering industry or are looking to expand your customer base, marketing is vital to the success of your catering business. Strong and effective marketing campaigns can bring in new clients and establish long-lasting partnerships, strengthening your catering busin

Menu Engineering

Applying menu psychology when you design your menu encourages patrons to spend more. In a foodservice landscape plagued by staffing shortages, inflation, and supply chain disruption, maximizing profits is more important than ever. We teach you popular menu psychology tactics, menu engineering do's a

Instagram for Restaurants

Instagram is one of the most influential marketing tools a business could use. For many, it’s the first page people check out to understand what your restaurant is all about, even before looking at your restaurant’s website. It’s also how a lot of people find your restaurant in the first place! Belo

Social Media for Restaurants

To thrive in modern foodservice, restaurants need a user-friendly website and a strong social media presence. 49% of consumers learn about nearby restaurants through social media, and 48% follow a restaurant or food brand’s account. While the potential is great, when operators don’t understand socia

Bar Marketing Ideas

One of the most important aspects of opening a bar is creating a marketing plan that will attract new customers. In order to successfully run a bar, you must have several bar promotions to not only reach new customers but also to keep existing customers coming back. Quality bar marketing will have y

How to Capitalize on Sports Bar Marketing

There are a lot of tips out there that can help you run a successful bar, but sports bars present their own unique set of challenges and opportunities. By targeting the sports community, you can create a fun environment and a set of regular customers. But, how can you combat lulls between major spo

How to Clean a Whiteboard

Whiteboards are an excellent communication tool, but over time they can become messy with permanent marks. Accidental use of permanent markers and pens leaves notes behind that can’t be wiped away. Removing dry-erase or wet erase marker right away is easy enough, but if the notes are left on the boa

Restaurant Loyalty Program Ideas

From a global pandemic to supply chain and staffing shortages, the restaurant industry has weathered many challenges since 2020. Brands can use customer loyalty programs to successfully navigate these turbulent times. No matter the economic climate, creating a customer loyalty program helps restaura

How to Start a Vending Machine Business

Starting a vending machine business presents a unique opportunity due to its hands-off nature. When combined with a low cost of entry, high growth potential, and low risk, starting a vending machine business seems like a great business venture. Regardless of whether you’re an experienced business ow

How to Start an Ice Cream Shop

Enjoyed by children and adults alike, ice cream is a classic summer treat. The industry has expanded in recent years thanks to emerging types of frozen treats, the growth of the mobile vending industry, and the normalization of pop-up and seasonal shops. For many, getting ice cream with friends and

How to Start a Butcher Shop

Butcher shops have long been the place to get premier high-quality cuts of meat. Recent trends such as a growing interest in organic and sustainable meat options as well as a rising interest in charcuterie products have created new opportunities for butcher shops to widen their consumer base and exp

Selling Food Online

As the internet continues to evolve, foodservice businesses are innovating off-premise dining dining solutions and finding new ways to sell products. Through e-commerce, it's possible to interact and complete transactions with customers around the world. However, for many prospective business owners

How to Create a Profitable Patio Space

Whether you live in warmth all year long or you’re looking to take advantage of the summer sunshine, consider transforming your unused or wintry outdoor space into a profitable patio destination. Outdoor dining areas range from simple sidewalk space to lavish poolside bars. To make the most of the b

How To Host A Restaurant Soft Opening

You’ve successfully purchased a location and transformed it into a brand new restaurant. The space is furnished, the kitchen is stocked, and the menu is written. What’s next? How do you get your restaurant in business? If you plan to open a new restaurant, consider hosting a series of soft openings,

How to Start a Meal Prep Business

As people continue to fill their lives with busy work hours, hobbies, and family obligations, the time for creating weekday dinners becomes more difficult. A meal prep delivery business caters to those busy lifestyles, providing customers with delicious meal options that are quick and easy to prepar

Everything You Need to Know About Online Ordering

With an increasing amount of customers wanting delivery and takeout due to the coronavirus pandemic, online food ordering has become one of the main ways customers place orders. Customers are dining in less due to the COVID-19 restrictions, which means online ordering is a way that your business can

How to Increase Restaurant Sales

Maintaining restaurant sales amidst fierce competition and rapidly changing trends can be challenging for any restaurant owner. Financial stress is a leading factor in why a restaurant fails, making it crucial to find effective strategies to boost sales and stay ahead of the competition. Attracting

Successfully advertising and marketing your business is essential to attracting new customers and keeping existing patrons coming back for more. Whether you own a cafe, bar, or catering company, our restaurant marketing ideas are sure to boost your profits. Our articles cover topics like establishing an internet presence, using social media to post pictures of your food, and increasing the number of reviews your business has.

Help increase your profit margin by learning about different advertising and marketing strategies our resources have to offer. Discover how to uniquely brand your restaurant, run successful coupon campaigns, start a loyalty program, and make your outdoor patio a more attractive space for your customers. Our resources cover what you need to know whether you are just getting started or have been in business for years.

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