Popcorn is an easy way to boost impulse sales at your concession stand, movie theater, or convenience store. Because of its low costs for both supply and labor, this delicious, time-honored snack food offers one of the highest profit returns in the concession foods industry! Choosing the right kernels, seasonings, and popcorn poppers are all important considerations for the success of your business.
There are two types of popcorn kernels: butterfly popcorn, which is also sometimes referred to as snowflake popcorn, and mushroom popcorn. Each kernel type yields popcorn that is unique in structure, which gives each a 'best' use.
When buying popcorn for a popcorn machine, you will sometimes see these terms used. Learn what they mean so you can make sure you're buying the best popcorn for your business!
Each kernel color pops differently, resulting in a subtle difference in size, texture, and color.
The most common and least expensive popcorn variety. It has a slightly nutty flavor.
Has a neutral, pure popcorn flavor. It is great for adding flavors and seasonings.
Pops white and a little smaller than the other varieties. Offers a light, tender flake with a slightly nutty flavor.
Pops similar to red variety. Offers a light, tender flake with a unique, nutty flavor.
It is best to store kernels in a sealed container at room temperature to block out humidity and maintain a constant moisture content. Storing popcorn kernels in a hot, humid environment can increase moisture content and potentially cause mold, while storing them in a cold, dry environment (such as a refrigerator) can decrease the moisture content and leave you with unpoppable kernels.
When choosing a cooking oil for your popcorn, it is important to consider the smoke point of the oil. The smoke point refers to the temperature at which an oil breaks down and ceases to be useful. Some oils are not able to handle the heat from your kettle, which may end up burning and even changing the nutritional content of your popcorn. Another point to consider is the taste. Some oils do not affect popcorn's natural taste, while others may lend a richer flavor.
Coconut oil and canola oil are among the most popular
There are a variety of popcorn supplies that make is easy to offer sweet or savory flavors to patrons, or that help take the guesswork out of making and serving popcorn!
Great for professionally merchandising popcorn and providing customers with various popcorn portion sizes.
A super-fine salt designed to adhere to popcorn and subtly enhance its flavor.
Makes it easy to offer flavored popcorn with minimal effort.
Commercial popcorn machines make the popcorn kernel explode, or "pop." Each kernel consists of water and starch that is concealed inside of the hull, and when the kernel heats up, the water expands and pressure builds up within the hull. The pressure will eventually create that unmistakable "pop" as the hull gives way to inflated starch that turns the kernel inside out. Popcorn machines allow the steam to escape during the popping cycle, which prevents the popcorn from becoming soggy.
Some things to consider when purchasing the best popcorn machine for your needs are:
You will also need to determine how much popcorn you are looking to make each day to then determine the kettle size you need.
Popcorn machines are easy to use – requiring only a few simple switches to operate and only two ingredients, these user-friendly machines make it a breeze to whip up batches of hot, fresh popcorn!
This video from the Carnival King brand demonstrates just how easy it can be to install and operate a popcorn machine of your own!