A long-time staple snack at movie theaters, concession stands, and boardwalks, the soft pretzel has become a recognizable, classic snack food throughout the world and remains one of the most popular and profitable concession foods. In addition to its unique shape, sweet and savory flavor, and soft, chewy texture, the soft pretzel's portability and ability to customize continue to keep soft pretzels an on-trend snack item in both grab-and-go establishments and sit down eateries.
If you don't have the space, time, or equipment to make your own pretzels, pre-made pretzels may be the best option for you.
If you do have the space, time, and equipment to make your own pretzels, house-made pretzels are an easy way to offer gourmet-quality products and can be a foundation for unique, innovative menu options.
If you have the time and equipment, but may not be able to budget in ingredient and labor costs, soft pretzel mixes are an ideal way to take the guesswork out of crafting delicious soft pretzels from scratch!
Using this simple recipe, you can form the soft pretzels into any shape you’d like, and top with a variety of sweet and savory condiments, dips, cheese, and spice blends. Or, use it to create a stuffed soft pretzel filled with whatever ingredients you like! Once baked, the soft pretzels can easily be frozen and simply re-heated in the microwave prior to serving for a more streamlined operation.
Soft pretzels are extremely easy to store and save for later consumption. Once they have completely cooled to room temperature, store at room temperature for up to 2 days in an airtight container, or place in a freezer bag and store for up to 1 month in a freezer. If you freeze the soft pretzels, simply reheat in the oven at 350 degrees Fahrenheit for 8-12 minutes.
Soft pretzels are an easy way to keep up with consumers' expectations for menu customization. Toppings and dips allow you to customize and enhance the flavor of your soft pretzels, which adds perceived value to the pretzel and gives you the opportunity you to increase its price and increase your profits! Some of the most popular toppings and dips that consumers love are:
Use for merchandising in your countertop warmer or for pairing with an array of sweet and savory condiments and dips.
Use for merchandising in portable cups in heated display cases or for offering as an appetizer with an array of dipping condiments.
Use for topping with or dunking in your signature dips.
Still unsure if soft pretzels are right for your business? Take a look at this profit calculator. Plug in your estimates in each field and see how much money you can make over the course of a year. You might be surprised!