$18.99/Each
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Product Overview
- Revised 2nd edition
- Tailored to specialty retail / gourmet food businesses
- Tips on business plans, pricing formulas, and marketing techniques
- Advice on training employees and winning customers
- 286 pages + CD-ROM
- Quantity
- 1/Each
- Shipping Weight
- 0.84 lb.
- Language
- English
- Number of Pages
- 286
- Topic
- Opening and Renovating
- Type
- Books
Details
Learn the expert tips, tricks and crucial how-to information you just can't find anywhere else about specialty retail and gourmet food sales. Unlike other businesses, specialty retail and gourmet food sales are dealing with higher quality items that demand a premium price from consumers. The trick is in developing a business plan that can help you manage these higher priced items and persuade customers to purchase them.
This book serves as an all-encompassing guide on opening and operating a profitable specialty retail store. It delivers detailed instructions and examples of business plans and basic cost-control systems. You'll find information on finding an ideal location for your business, as well as food safety information. Other factors like sales and marketing techniques, as well as pricing, how to win and keep customers, and how to manage and train top-notch employees are also discussed at length in this book. This book serves as your complete guide to owning and operating a specialty retail /gourmet foods store.