The Cattabriga Effe Gelato Machine Video

Anyone who works with a vertical machine is, by definition, a skilled ice cream maker. "The machine is really user-friendly. It mixes and freezes the ice cream. According to his experience and the possibility of following the progress, the ice cream maker can decide whether to stop the process or keep it going."

The market for artisan ice cream, so-called gelato, has experienced strong growth, driven by increasing demand for quality and excellence based on genuine products. This sector represents the background for all of Cattabriga's operations and traditional values of excellence and a sense of belonging. In 1927, Cattabriga invented the first ice cream making machine.

Ottello Cattabriga, an automatic machinery technician, basically applied some of his mechanical skills to the ice cream making process, allowing ice cream to be produced automatically. Cattabriga's constant technological innovation enables people in the ice cream business to express their talent at their best. The Effe machine allows its users to make the difference in ice cream making in a unique way, made possible by this machine only. In fact it gives the opportunity to create flavors that are very difficult to produce with other equipment. "I can experiment to my heart's content. There's no way I can do that with a horizontal machine."

The Effe machine offers many features that take your communication to the next level and it's even more effective when the working area is visible to consumers. In this case, communication has an immediate impact. If the consumer asks for pistachio and there isn't any left, you'll show it coming out of the machine in a few seconds. "When we started and I spoke very little English, the expression I mostly heard and I immediately learned was 'it's amazing!' They couldn't believe that our ice cream was directly made in the shop."

"Our customers see it being made, they see it coming out, going fresh into the tubs to eat. It's not like other machines where you make it in the morning, leave it there all day long, and then maybe take it out the next day. No, you have to take it out right away, when it's ready, and eat it. That's the old style, fresh gelato, that we wanted to bring here. And people really like it."

Effe's customers can have their machine customized with their own logo for higher levels of communication and transmit the values today's consumers appreciate most: genuine raw materials, artisan production, tradition, and innovation together in the ice cream making process.

Effe has recently become part of a full production format called "gelato classico." This is meant to be a suggestion to small or large entrepreneurs leading to highly successful and profitable business. It can be set up in a limited space with a limited investment and can also be seen as an add-on to an existing small pastry or bakery business.

"The key change happened when we put in our gelateria's ice cream machine. It has been an absolutely winning move! We nearly manage to hold, all year long, the same standard and the same amount of work." Gelato classico enables entrepreneurs to make an innovative proposal, featuring high quality production and high content in communication, meaning, together, a far greater opportunity for success. This concept has already been outstandingly successful in a number of countries. Our aim is to expand it now throughout the world.

"We wanted to make the best gelato in London. To make gelato, we needed a really Italian machine that nobody else in London was using. We tried 10 machines and, for us, the Cattabriga was the most visually effective because it's showing the quality, the consistency. It's an old-fashioned style but it works really well in a modern setting where people want to see what they're eating. They want to see a quality product being made."

In simple words, Effe and gelato classico's mission is to create a chain of happiness based on consumer happiness. Happy consumers mean a happy, successful ice cream business.