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  • Reversible design can show white or kraft side to match compatible bakery boxes
  • Compostable and recyclable
  • Securely holds product during merchandising, transport, and display
  • Easily slips into compatible cupcake boxes
  • Clay-coated kraft paperboard construction
UPC Code:707282242769
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Keep your colorfully creative cupcake masterpieces safe and secure during transport with this Baker's Mark reversible cupcake insert!

Ideal for special orders and trendy cupcake shops, use this insert with twelve compartments for personal desserts or birthday treats. Designed to fit perfectly into 14" x 10" cake boxes, this cupcake insert is a great way to package and protect "to go" specialty cupcakes at your grocery store or bakery, or for promoting impulse sales at your checkout counter, when dessert is being taken on the road.

  • Compostable


    Compostable products will naturally degrade into nutrient-rich organic materials when disposed of with other compostable items in limited areas where facilities exist, leaving no visible or toxic residue.

  • Made in America

    Made in America

    This item was made in the United States of America.

  • No PFAS Added

    No PFAS Added

    This item was manufactured without added PFAS substances.

  • Recyclable


    This item is able to be recycled under some recycling programs.


This insert is made of clay-coated kraft paperboard, making it both recyclable and compostable. Use this product if you want to cut down on your ecological impact!


Use this insert on either the white or kraft side to match your bakery box for a clean, professional presentation.

Protects your Cupcakes

This insert is perfect for protecting your baked goods during merchandising and transport! They fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons. Your patrons will be pleased when they recieve your delicious creations damage free.

Compare to Other Products

Overall Dimensions:
  • Length:13 7/8 Inches
  • Width:9 7/8 Inches
  • Height:7/8 Inches

Equivalent Items 

Southern Champion 10016

Overall User Rating:

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4.8 stars from 200 reviews


People Talk About:

cupcakes inserts cupcake box fit great boxes perfectly love hold

Customer Reviews

See All 200 Reviews
2 out of 2 found this review helpful

These fit perfectly in the 14x10" bakery box (item 24514104WB). My only issue (although not much of one) is the height. Sometimes they insert pops up over the cupcake. If they were just a 1/4 in shorter, they would be perfect.

Jana L. from Nanna's Sweets on 02/16/2021
1 out of 1 found this review helpful

Love these inserts, easy to assemble you don't have to pop out all the holes, they work great in a 10x14 box or a half sheet to hold 24.

Carmen S. from BC Cakes And More LLC on 10/25/2018

I absolutely Love these inserts and the fact that they are Kraft colored or white is even better! They are awesome inserts and are 10/10 recommended!

Ciara M. from Ciara's Southern Sweets on 07/14/2021

I use these inserts in my 14" x 10" x 4" bakery boxes. They are reversible but I prefer the white side for a clean look. My only issue is that they don't hold my cupcakes snug enough for travel (I've had a couple cupcakes jump ship). As long as you don't drive over any big bumps these work great.

Holly G. from Buttercream Babe Bakery on 05/04/2021

I use these cupcakes Liners with their boxes for my cheesecake cupcakes. I have never had an issue with either and love that the inserts have finger holes to make it easy to grab the cupcakes.

Jasmine W. from Yummy Sweetcakes on 04/22/2021

Really like the quality. I be using them for my different desserts that I make for my business. And will be buying again in the future.

Kaila A. from Kaila Kakes And More on 02/18/2021

These cupcake inserts have worked perfectly for me. They fit right into my 10x10 inch boxes. I use the kraft brown side and I love the vibe it gives my brand.

Kelly S. from Boho Bake on 02/11/2021

As much as I want to love these inserts, I do have an issue with them. The first time I used them with the box that is recommended, the cupcakes in the center of the box would slice under the insert because of the height of it and the fact that it puffs up a bit in the center. I tried cutting it down in height but I still have the same issue. The smaller sized ones work great but I think the size of this one affects the stability of it.

Anastasia M. on 12/20/2020

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

WebstaurantStore Customer Solutions

I really like this product. They hold my cupcakes in place. My cupcakes always arrive in one piece and never damaged thanks to these. They are really great quality and I highly recommend these.

Rachel E. on 12/11/2020

The price and the quantity for the cupcake holder is great, money well spent, the insert is very strong and the cut is bigger enough to hold the cupcakes without them falling out

Maku P. on 11/11/2020

I have been using these reverible cupcake inserts for about 2 years and I love them. Great quality and easy to use. Very resisntant to grease from buttercream and they have finger holes to easily remove cupcaes.

Dani S. from Something Frosted on 10/26/2020

I was reluctant to buy these inserts at first, but I was so glad I did. The cups I use for cupcakes fit perfectly. They’re reversible, too! Perfect to use for some of the leftover Kraft boxes i still have. ??

Maita Y. on 07/20/2020

These cupcake holders work so good. Love them. The cupcakes don’t fall over and the holders don’t sink in. Great quality product. A must have for the cake baker.

Lisa R. on 06/04/2020

Perfectly fits a dozen cupcakes in a 1/4 sheet cake box. I love the finger holes on the side so that the frosting doesn't mess up! Easy to use and does the job of keeping your cupcakes secure.

Atalie H. from Sugar Ridge Cake Shop on 05/12/2020

I am very pleased with this item. It keeps the cupcakes stationary and provides an easy experience for the customer with the finger holes. I would point out that I really have to crease the edges because, paired with the 14x10 box, the lips of the edges like to sit atop the extra material in the fold of the box, making it slightly higher than i like. Creasing this item hard helps reduce this issue. I'd put the blame on the box but my extra work is focused on this item. Overall, I am pleased with this. I will definitely recommend and will most definitely be re-ordering!

Richard T. from Tibby Cakes on 04/04/2020

Awesome! Fit perfect in the 14" x 10" x 4" cake boxes. Allows you to make bakery quality cupcakes in your own kitchen! And Recyclable!

Dawn B. from Dawn on 04/01/2020

These cupcake inserts are perfect! They aren't too tall, so there's no worry of cupcakes slipping under, like with some taller versions. The cupcakes stay secure in the box. Easy to fold down the flaps and they fit well inside a bakery box.

Lauren V. from Lauren's Southern Sweets on 02/24/2020

Perfect cupcake inserts, no more messy cupcakes space perfectly enough to fall right into that in circles. You can’t go wrong if your cupcake maker

Athena P. on 01/06/2020

This is a great product! I would highly recommend using it for your cupcakes that have more decoration on top of your icing, As it allows for more height inside of your cupcake box

Mrs I. on 12/02/2019

Great liners for cupcakes - we always use these and they hold up very well. I'd definitely recommend these especially for the price - great value.

Erin K. on 10/28/2019

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