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Product Overview

Great resource for the prospective franchisee or franchisor
Breaks down the different aspects of the franchise system
Shares the pros and cons of owning a franchise
Helps select a franchise that fits your needs and passions
Discusses regulations and legalities
Assists in training and retaining staff
Includes a companion CD-ROM
288 pages

UPC Code:400011816537

Quantity: 1/Each
Shipping Weight: 2 lb.
Features: Made in America
Language: English
Number of Pages: 288
Topic: Opening and Renovating Restaurant Management
Type: Books

Details

Considering buying a franchise? If you already own one, are you looking for keys to success? If you answered yes to either question than this book is for you! The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling, or Investing with forward by Kevin B. Murphy is an invaluable resource to the prospective franchisee or franchisor. This book breaks down the different elements of the franchise system and provides a detailed description of all entities.

Explore the book and companion CD-ROM to learn the pros and cons of owning a franchise, developing a new franchise idea, selecting a franchise that fits your personal and financial goals, creating budgets, buying or renting property, estimating start-up costs, and legalities. It discusses different regulations you may encounter with federal, state, and international franchising. Once you're up and running, this book discusses daily operations, hiring and training staff, attracting and retaining customers, marketing, and cost control.

Page Count: 288