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Product Overview

  • Great resource for the prospective franchisee or franchisor
  • Breaks down the different aspects of the franchise system
  • Shares the pros and cons of owning a franchise
  • Helps select a franchise that fits your needs and passions
  • Discusses regulations and legalities
  • Assists in training and retaining staff
  • Includes a companion CD-ROM
  • 288 pages
UPC Code:9780910627542

Specs

Quantity
1/Each
Shipping Weight
2 lb.
Features
Made in America
Language
English
Number of Pages
288
Topic
Opening and Renovating  Restaurant Management
Type
Books

Details

Considering buying a franchise? If you already own one, are you looking for keys to success? If you answered yes to either question than this book is for you! The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling, or Investing with forward by Kevin B. Murphy is an invaluable resource to the prospective franchisee or franchisor. This book breaks down the different elements of the franchise system and provides a detailed description of all entities.

Explore the book and companion CD-ROM to learn the pros and cons of owning a franchise, developing a new franchise idea, selecting a franchise that fits your personal and financial goals, creating budgets, buying or renting property, estimating start-up costs, and legalities. It discusses different regulations you may encounter with federal, state, and international franchising. Once you're up and running, this book discusses daily operations, hiring and training staff, attracting and retaining customers, marketing, and cost control.

Page Count: 288

Attention CA Residents:
  • Made in America

    Made in America

    This item was made in the United States of America.