• Reversible design can show white or kraft side to match compatible bakery boxes
  • Compostable and recyclable
  • Securely holds product during merchandising, transport, and display
  • Easily slips into compatible cupcake boxes
  • Clay-coated kraft paperboard construction
UPC Code: 707282242769

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Keep your colorfully creative cupcake masterpieces safe and secure during transport with this Southern Champion 10016 reversible cupcake insert!

Ideal for special orders and trendy cupcake shops, use this insert with twelve compartments for personal desserts or birthday treats. Designed to fit perfectly into 14" x 10" cake boxes, this cupcake insert is a great way to package and protect "to go" specialty cupcakes at your grocery store or bakery, or for promoting impulse sales at your checkout counter, when dessert is being taken on the road.

  • Made in America

    Made in America

    This item was made in the United States of America.

  • Compostable


    Compostable products will naturally degrade into nutrient-rich organic materials when disposed of with other compostable items in limited areas where facilities exist, leaving no visible or toxic residue.


This insert is made of clay-coated kraft paperboard, making it both recyclable and compostable. Use this product if you want to cut down on your ecological impact!


Use this insert on either the white or kraft side to match your bakery box for a clean, professional presentation.

Protects your Cupcakes

This insert is perfect for protecting your baked goods during merchandising and transport! They fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons. Your patrons will be pleased when they recieve your delicious creations damage free.

Compare to Other Products

Overall Dimensions:
  • Length: 13 7/8 Inches
  • Width: 9 7/8 Inches
  • Height: 7/8 Inches


Customer Reviews

  • Overall User Rating: Southern Champion 10016 Reversible Cupcake Insert - Standard - Holds 12 Cupcakes - 10/Pack

    4.8 stars from 176 reviews


    People Talk About:

    cupcakes inserts cupcake boxes box Great love Perfect fit place
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    10 out of 10 found this review helpful
    These inserts work well in a bakery box, however I got the impression before I bought them that they would fit two in a half sheet box. They don't (see photo). I wish Webstaurant sold a bigger size to fit the half sheet box.
    4 out of 4 found this review helpful
    these are just a tad to tall but I cut them so that they fit perfect. If you make your cupcakes tall they are perfect
    2 out of 2 found this review helpful
    These work great 1/4 sheet boxes. The only pro alarm I have with them is sometimes they're a little tall for my cupcakes and want to dig into the icing.
    2 out of 2 found this review helpful
    They're pretty good and sturdy inserts for cupcake boxes. The only problem is with one cupcake we bake, which is a gluten-free/vegan cupcake that doesn't rise as much. The holder is a little too high for smaller cupcakes and can take the icing off the cupcakes if the box is shifted.
    2 out of 2 found this review helpful
    This insert fits in a 10"x14" box exactly. Be sure to push it almost completely to the bottom of the box - I left about 1/2inch of space underneath - or the edges of the cupcake (or icing) could come off and the 'base' fall through. The holes are intended for standard-sized cupcakes, and even then if the top flares out too much, the finger holes will be obscured. That said, two boxes of cupcakes made it through a car ride unscathed. Worth the money and finicky nature of the holes.
    2 out of 2 found this review helpful
    These inserts are fantastic! I've had issues in the past with other inserts sitting up too high, causing the cupcakes to fall down under the edge of the insert and making for a messy removal. Not the case with these! They are perfect and, by far, the best price I have found. They fit flawlessly on the 14x10x4" boxes I also purchased from this site :)
    2 out of 2 found this review helpful
    These inserts are sturdy, easy to fold, and slip right into our cupcake boxes. They keep our cupcakes safe and in place during transport, ensuring that they arrive looking just as great as when then left the bakery. We just wish they sat a little lower in the box because we have had a couple of cupcakes slip under the insert.
    2 out of 2 found this review helpful
    This cupcake insert displays my cupcakes very well. It keeps the cupcakes seperated and easy to remove. There is no danger of cupcakes touching each other or moving around. Smaller cupcakes can fit by leaving two of the flaps up or down. My smaller cupcakes fit by folding the vertical flaps up and folding the horizontal flaps down.
    1 out of 1 found this review helpful
    These work great in a 1/4 sheet cake box. Cupcakes do not slide around in box. I would definitely recommend them. Durable cardboard Inserts fits a standard cupcake.
    1 out of 1 found this review helpful
    These are good sturdy inserts. Unfortunately, most of the industry doesn't make tall enough cupcake liners to accommodate the regular height of these inserts, so I cut them down a little bit. That keeps the cupcake frosting from being destroyed if we, say, hit a bump in the road while taking the cakes somewhere. But if you had taller liners, the height of these inserts is perfect!
    these inserts are a god send, they kept my cupcakes from falling or getting mixed colors from others and they are in expensive, i have only used one, because I was able to re-use it various times.
    We use this insert inside 14x10x4 cupcakes boxes, and it fits perfectly. The inserts can be used on both sides: white or the kraft side.
    These are perfect to keep the cupcakes in place when transporting from one location to another. It's also great for presentation. I would definitely recommend.
    Love these inserts, easy to assemble you don't have to pop out all the holes, they work great in a 10x14 box or a half sheet to hold 24.
    Love these guys. They fit perfectly into any 14 x 10 baking box. The assemble easily, if you could really even call it assembly. They hold your average sized cupcakes perfectly so they don't shift or anything during delivery. A+ product.
    These cupcake inserts are really great they fit perfectly in a quarter sheet cake box they keep cupcakes icing separated so the frosting doesn't stick together Inside the Box
    They fit in the corresponding box easily! I’ve had a couple of instances of it being a little tall for the cupcakes, but ultimately I’m unconcerned.
    I have been using these cupcake inserts for about 2 years, so I really like them! They fit great in my Southern champion 10x14x4 boxes. The are easy to assemble and sturdy, They are a great size for most standard cupcakes, but I have two recipes that bake slightly shorter and these are almost to tall for those cupcakes. Great price to quality ratio!
    I decided to buy these in an effort to move away from the noisy plastic containers. These do the job of keeping your cupcakes in place and nicely separated. My only complaint is that a few times the movement in transporting the cupcakes caused the insert to damage the frosting. However one of the previous reviews said to fold the horizontal lift upward and the vertical ones downward and this solved the problem. The insert no longer has that swell in the middle and everything stays in place.
    These are a great quality cupcake insert, and they fit well in my boxes. The only downfall is that with certain flavor cupcakes, that dont rise as tall as others, these are a little bit too tall.

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