Hey Jeanie, I just got back from the NRA show as you know, and I’ve been traveling around quite a bit and I’ve been going to some of these cool grocery stores, right, and noticed the display ware, whoever designs it has this cool new look, and I understand Carlisle is doing some new things with that. Absolutely, part of my front-of-house introduction was a full line of deliware, and you’ll notice it’s that same smoky color as the drinkware that we use as an accent on the dinnerware. The pantone color of the year this year was marsala, which is a red-gray color. It looks great with this color. It’s also a really good dish, yes an Italian dish. So I know that the colors that complement the color of the year tend to have a very long shelf life, so I chose smoke because I know that supermarket deli cases, they no longer want to put everything on a white platter. They want it to look a little more upscale. They want it to look cleaner, better, longer. So I came up with this Terra deliware line, which is again made of triton, so we know it’s not going to break, it’s not going to stain, I was just going to ask you about my whole durability thing, yes, so the triton, you’ve got that solved, perfect. So you’ve got a very, very, durable tray. It comes in an array of 14 different sizes. So you could put a small dish, maybe deviled eggs would go on this, in the deli case, potato salad on this, and then you can put an entire turkey on our large tray. And that tray’s going to look great in the deli case, when this design is hit with light it truly comes alive and it will frame the food in the deli case beautifully. You know as I’m feeling this there’s a texture to it, right, and that’s probably to help hide some scratches, it hides scratches and also some of the ugly things left behind when you pick up the roast beef, the blood, it kind of breaks it all up so it doesn’t just pool. So it keeps it looking fresher longer. So they don’t have to worry about how their deli cases look right after the lunch hour, it’s going to look great all day long. I love how you have these different shapes, the square is very on trend, I’m all about that, so what do we got here? So here we have a huge bowl, so yes I was definitely going after the supermarket deli case but I’m also going after that outdoor caterer whose doing a wedding and wants to do a punch and doesn’t want to do it in an old crystal bowl because he knows if it drops it’s going to chip. He can do it in this bowl, it’s never going to break, it’s never going to chip, it’s going to look great all day at his venue, and he can set his other pieces, his other meals and servings up on this as well. This is our deliware line but you just said we don’t have to just sell it in that, right, it’s perfect for the old family meal look in these big catering, so, wherever it fits, it’s all about outdoors, really owning that market. The easy thing is that everything in the Carlisle tabletop collection works together. So you could use this with Gathering dinnerware, you could use this with the recycled glass drinkware, another collection that we introduced is the Acacia woodgrain collection. If you go into a restaurant I’m sure you’ve sat down and served a flight with charcuterie on it, possibly beer, big trend, huge trend, well what sounded so good on paper ultimately doesn’t work in a restaurant. Wood warps, wood smells, wood can’t go in a dishwasher. It’s unsanitary. But people love the look. So what you do is you put it aside and you buy Carlisle Acacia woodgrain collection. The Carlisle woodgrain collection is 15 pieces of very heavy-duty melamine, this comes in pieces as small as a salad bowl, and right up to a 19 1/2” platter, it comes with a very large salad bowl and a lot of different shapes, it also comes in a flight with 3 small dipping bowls, again just trying to push those trends out to front-of-house that we probably haven’t been looking at. That’s great, with all of this in the fact that we’re being trend-driven, it’s this whole new Carlisle that you’ve really been able to redesign with all of this, this deli just continues to expand upon that. You’re leading the industry and we’re following the trends and we’re creating some brand new, exciting things that’s never been done before, and I really am excited to see what you have coming next. Yeah, it’s been a lot of fun and the reaction to it has been great so I think we’re going to see more of this in the coming years. Extremely excited, thank you. Thank you, Matt!
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Keep your supermarket deli case visually appealing by presenting cold cuts, potato salad, and more on Carlisle’s Terra Deliware! Made with Tritan plastic, you can be sure that these products won’t chip, fade, or break.
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