Pure Via

Pure Via Products

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Pure Via Products Add Natural Sweetness to Beverages and Baked Goods

The Pure Via brand of zero-calorie sweeteners was created through a unique partnership between three companies, Whole Earth Sweetener Company, PepsiCo, and PureCircle. Whole Earth brought their knowledge of natural sweeteners to the table, PepsiCo lent their global brand and marketing expertise, and PureCircle handled the supply chain. Together, the three companies created a natural sweetener with zero calories made from the stevia plant. Read more

Pure Via products are a zero-calorie alternative to sweeteners like sugar and honey. Made from the best-tasting part of the stevia plant, Pure Via products can be used in baked goods, beverages, and desserts. Pure Via sweeteners allow foodservice operators at restaurants, cafes, schools and healthcare facilities to provide more options for customers following a sugar-free diet.