Pop-Tarts

Pop-Tarts Breakfast Food Products

Overall Customer Rating:

Rated 4.5 out of 5 stars

Start Your Day with Sweet and Portable Pop-Tarts Breakfast Food Products

Pop-Tarts is a beloved Kellogg brand. In 1963, Kellogg chairman, William E. LaMothe, wanted to transform timeless toast and jam into a pre-assembled, portable, and toaster-ready convenience food. Recipe creator “Doc” Joe Thompson ran with LaMothe’s vision, and the first “Pop-Tart” prototypes were born.