Whether you’re looking to start a new business or give your restaurant a trendy makeover in 2023, consider operating as a fast casual kitchen. Filling the gap between fine dining restaurants and quick burger joints, fast casual is a category packed with potential. The food and beverage market is filled with an endless amount of flavors, fusions, and cultural inspiration to fit the taste of any consumer. Discover below this year’s trends in fast casual dining to keep customers happy and potentially expand your target market.
What is a Fast Casual Restaurant?
A fast casual restaurant combines the sit-down service of fine dining with the convenience and quickness of fast food resturant establishments.
Typically, fast casual restaurants boast healthier options and menu items prepared with fresher ingredients than fast food. Customers may still order at a kiosk or counter, but food is often brought out to their table where they’re encouraged to relax and enjoy eating in a comfortable dining area. Additionally, fast casual restaurants may include more customizable options than fast food places.
Popular fast casual restaurants include:
- Panera Bread
- Chipotle
- Au Bon Pain
- Noodles & Company
- Moe's Southwest Grill
- Boston Market
Benefits of Operating a Fast Casual Restaurant
Making the distinction between fast casual and fast food or fine dining can provide several benefits for your business. Below are a few ways operating a fast casual restaurant can be beneficial:
- “Fast food” is often associated with unhealthy options, making "fast casual" a more appealing choice for many
- Fast casual kitchens can charge more per menu item than fast food restaurants because of the additional quality of service and fresher ingredients
- Most fast food restaurants are operated by franchisees, whereas fast casual places offer both franchising opportunities and independent operations
- Having customers pay when they order offers quick service for customers in a rush
- Fast casual restaurants can usually accommodate larger parties better than fine dining establishments
Trends in Fast Casual Dining
While popular fast casual chains may remain timeless, there are a few ways in which your business can stay on top of customers' current wants and needs. Consider taking advantage of some or all of the trends below in your fast casual kitchen.
Protein Alternatives
An increasing number of customers are looking to create environmentally conscious and ethical decisions when it comes to their food choices. This means alternative diets such as veganism and vegetarianism are making their way into mainstream menus.
Substitutions and accommodations for non-meat eaters will become a thing of the past, as entire menus are being crafted around the use of protein alternatives and plant-centric entrees. In conjunction with this push, companies like Beyond Meat and Impossible Foods are producing protein alternatives that mimic the look, taste, and texture of real meat.
Fermented Foods and Probiotics
Foods that are good for your gut make their way into 2023’s top trends for fast-casual restaurants. This includes fermented foods such as kimchi, miso, yogurt, and tempeh. These foods, along with locally made kombucha, offer consumers the health benefits they desire packed into minimally processed, wholesome products.
Eating In-House vs. Ordering Take-Out
While there will be no downturn in delivery, fast casual restaurants may find a surprising uptick in customers choosing to stay and eat in the dining area. That’s because more and more restaurants are emphasizing the dining experience, which in turn provides customers with more social satisfaction than eating at home.
Offering Incentives and Coupons
As millennials and Generation Z emerge as large consumer groups in the foodservice industry, they’ll be looking for incentives and coupons to use at restaurants. This makes offering these types of deals a top trend for fast casual restaurants. Because members of these generations are prone to making financially conscious decisions, they’re more likely to pick a fast casual restaurant that provides deals and discounts over one that does not.
Foods in Bowls
There’s something cozy about eating out of a bowl, which is why food in bowls is on our list of top trends. While the concept isn’t new, fast casual restaurants will be using bowls to create hearty, filling dishes in unique ways. These include buddha bowls, ramen bowls, poke bowls, and smoothie bowls. In fact, bowl-centered restaurants are likely to pop up this year with entire menus dedicated to poke bowls or ramen bowls.
Multiple-Senses Stimulation
Making your food “Instagrammable” is not a new concept for foodservice, but it may come as a surprise to see that video is quickly becoming the medium of choice over photography. Social media postings including Facebook videos, Facebook and Instagram live feeds, Instagram stories, and Snapchat videos are proving consumers are interested in content that moves and makes sound. For fast casual restaurants, this means creating food that intrigues other senses besides how it tastes and looks.
Consumers want food that moves, makes a sound (such as crunching or popping), or even changes color. This could include offering glitter beer or wine, melting ball desserts, color-changing cocktails, or moving squid.
Fair Trade and Food Transparency
Increasingly, consumers want to know where their food is coming from and the ethical impact it has on the environment and labor around the world. Fast casual restaurants can expect consumers to demand food transparency on their menus. This includes where the food was sourced from, calorie counts, and allergen warnings. Products deemed “fair trade” have been bought from producers at a fair price, often in developing countries. Common fair trade food items include bananas, honey, coffee, and tea.
Fast casual restaurants are in the enticing position to create unique flavors and offer fresher or more exotic ingredients than fast food kitchens. Taking advantage of this year’s top fast casual food trends can help your business stand out in a crowd. Pair your fresh and exciting menu options with any of the above suggestions to help grow your customer base and turn curious consumers into weekly regulars.
Related Resources
Top Foodservice Trends of 2026
Being a foodservice operator is a lot like competing in a cooking challenge; you start with the service-style, cooking techniques, and presentations that are authentic to your brand, and then each year you're given "surprise ingredients" (aka foodservice trends), and you must learn to incorporate them. Adopting and adapting to trends in flavor, technology, and consumer preferences is how you win the game. Check out the top foodservice industry trends shaping 2026 so you can attract customers, retain staff, and upgrade systems. Food Trends Industry Trends Technology Trends Customer Trends Food Trends If 2026 food trends were a cast, protein would be the star, and healthy fats, low-lactose cheeses, and the Mediterranean diet would play the supporting roles. Consumers are equally concerned with the quality of their food as sustenance as they are with its flavor. Consider adding and dropping ingredients based on these consumer preferences. <figure> </figure> Protein Obsession According to a recent Toast survey, a significant 43% of diners expressed a desire for more high-protein meals in their dining experiences. This growing preference has prompted food establishments to explore innovative ways to incorporate protein beyond the traditional meat portion of the plate through side and topping swaps. For example, chefs may swap rice for lentil varieties or replace croutons with protein-packed cheese crisps. These simple yet effective changes not only cater to the protein-focused consumer but also add a unique twist to familiar dishes. Bakeries are also getting in on the action by baking with protein powder, creating a new category of baked goods that cater to health-conscious consumers, and smoothie bowl businesses are now offering granolas that include protein crisps and bases that feature Greek yogurt, providing a wholesome and satisfying morning meal that keeps customers fueled throughout the day. <figure> </figure> Mediterranean and Middle Eastern Flavors The rise of health-conscious eating habits and globally inspired flavors has driven the popularity of the Mediterranean diet and the flavors of its neighboring Middle East. The Mediterranean diet, with its emphasis on fresh ingredients, lean proteins, and heart-healthy fats, appeals to consumers seeking nutritious and flavorful options. Beyond the familiar staples like hummus and Greek salad, there is a growing interest in exploring lesser-known culinary traditions from specific regions such as Calabria, Crete, or coastal Morocco. Discover the bold and irresistible flavors of North African cuisine, including the fiery harissa and the aromatic ras el hanout spice blend. Lebanese toum (a velvety garlic sauce) and baba ghanoush (smoky eggplant dip) are some examples of the rich and diverse flavors that Mediterranean cuisine has to offer. <figure> </figure> Seed Oils and Alternative Fats Seed oils have long been a staple in commercial kitchens due to their affordability and versatility. However, many consumers are moving away from seed oils due to concerns over their health implications and processing methods. As a result, chefs and foodservice operators are now exploring alternative fats to meet the changing demands of their customers. One popular alternative fat gaining traction in the culinary world is beef tallow. Beef tallow is a rendered form of beef fat that is rich in flavor and offers a high smoke point, making it ideal for frying and sauteing. Derived from coconut oil, MCT (medium-chain triglycerides) oil is praised for its rapid energy-boosting effects and potential advantages for weight management, and many chefs are now integrating MCT oil into their recipes to introduce a nutritious fat source. Avocado oil and coconut oil continue to be favored choices for their versatility and nutritional profiles. <figure> </figure> Goat Cheese and Low Lactose Prized for its unique tangy flavor, creamy texture, and numerous health benefits, the market value of goat cheese is climbing and projected to exceed $14 billion by 2029. One of the key factors driving the popularity of goat cheese is its lower lactose content compared to cow's milk cheese. It’s considered a favorable option for those with lactose intolerance or difficulty digesting lactose. Additionally, goat milk, the primary ingredient in goat cheese, is recognized for its nutritional value, containing essential vitamins and minerals believed to contribute to overall well-being. The demand for premium and specialty foods has further propelled the popularity of goat cheese as consumers are increasingly seeking unique and high-quality products. This trend has led to the emergence of various goat cheese varieties beyond the traditional chevre, such as goat gouda, blue goat cheese, and goat cheddar, catering to a diverse range of tastes and preferences. Industry Trends Since 2020, the foodservice industry has proved its resilience, and 2026 comes with its fresh set of opportunities and challenges for us to rise and meet. Tariffs are pushing the industry towards domestically produced products, along with innovations. Changing customer dining hours and preferences have all-day menus back on the table. Staffing shortages have managers examining the restaurant workplace culture and creating mental health reforms. While T-shirts and stickers were once only relevant to beachside restaurants in tourist locations, merchandising lines are now integral elements of most foodservice brand identities. <figure> </figure> Domestically Produced Charcuterie Meats and Cheeses Domestically produced charcuterie meats and cheese have been gaining popularity in the US foodservice industry, especially in response to tariffs that have created market volatility for imported products. By focusing on domestically sourced products, businesses can ensure a more stable supply chain and better control over costs. Another advantage of domestic and small-batch-produced charcuterie meats and cheese is the opportunity for innovation. Butcher shops have been experimenting with unique cured meat creations such as duck prosciutto, blue cheese-brined salami, and lamb salami. Cheese makers are experimenting with twists on classic stinky cheeses for new, funky flavors. Utilizing locally sourced ingredients and regional cooking techniques is a unique way to take something old and make it new. For example, chefs can use regional BBQ rubs and smoking methods to add a distinctive twist to their charcuterie offerings. This enhances the flavor profile of the products while promoting the culinary heritage of a specific region. <figure> </figure> Cult Following Customization Restaurants aren’t just selling food, they’re developing merchandising lines that rival those of lifestyle brands. While great food and service are still the most important, thriving foodservice businesses must create a brand identity that resonates with customers on a deeper level. Offering swag helps carry your message. Branded merchandise can include everything from hats and T-shirts to stickers and koozies. Breweries and tap rooms can sell branded growlers and pint glasses, and coffee shops can sell branded insulated drinkware, coffee brewers, and teapots. In addition to physical merchandise, another aspect of customized merchandise involves selling signature sauces, spice rubs, and baking mixes in branded packaging. By offering these products for sale, restaurants can extend their brand presence beyond the dining experience and into customers' homes. This both generates additional revenue and reinforces brand loyalty by keeping customers engaged even when they are not dining in the restaurant. <figure> </figure> The Return of Lunch As more people return to the office and resume in-person work, restaurants and foodservice establishments are recognizing the importance of offering flexible dining options throughout the day to accommodate varying schedules and preferences. By providing all-day menus that cater to breakfast, lunch, and dinner crowds, businesses can attract a wider range of customers and capitalize on the demand for convenience and flexibility. The return to office work has also had a profound impact on lunch habits. Desk meals have emerged as a popular choice for busy professionals seeking indulgent yet convenient options that can be enjoyed on their workstations. According to a Tastewise study, there has been a remarkable 64% year-over-year surge in demand for desk meals, reflecting the changing preferences of the workforce. This trend presents significant opportunities for takeout and delivery-friendly menus as well as meal prep businesses to cater to the growing demand for convenient and nutritious lunch options that can be enjoyed on the workplace or on the go. <figure> </figure> Restaurant Industry Mental Health Reforms In the fast-paced world of the foodservice industry, mental health is a growing concern that is gaining more attention. Popular new TV shows have been shedding light on the often-toxic work environments that exist in many restaurants. These accurate, yet bleak portrayals have sparked conversations about the need for better support and resources for restaurant workers who may be struggling with their mental health. Statistics on restaurant worker mental health further emphasize the strains that can come with working in this demanding industry. For example, 60% of chefs in a 2023 Unilever Food Solutions survey reported that their work negatively impacts their mental well-being. Long hours, high stress levels, and intense pressure to perform can all take a toll on the mental well-being of employees. In response to these challenges, restaurant managers and operators are actively working to reform workplace practices and environments to prioritize the mental health of their staff. By creating a supportive work environment, they aim to create an industry that people want to join and can thrive in the long term. Technology Trends Foodservice technology innovations are redefining the industry in 2026, bringing exciting advancements and new challenges. As innovations transform operations and customer interactions, security concerns also emerge, highlighting the need for increased cybersecurity. From menu creation to marketing, AI is revolutionizing business operations. Meanwhile, made-to-order bistro vending machines are creating new market segments, and robots are helping meet staffing needs. <figure> </figure> AI Integration According to Popmenu’s 2024 study of 362 U.S. restaurant operators, a significant 79% have either implemented or are considering integrating artificial intelligence (AI) into various aspects of their operations. AI can help with everything from day-to-day tasks like taking orders and food preparation to streamlining business operations and enhancing marketing strategies. Surprisingly, one in four operators expressed a desire to have more margin in their schedule to focus on cooking. By incorporating AI to automate various functions, owners, head chefs, and private chefs can streamline their operations, allowing their to-do lists to shrink and freeing up time to pour into their craft. The benefits of AI integration in the foodservice industry are clear, as highlighted by operators who have embraced this technology. A staggering 90% of foodservice managers and owners reported that AI has not only made their workday easier but has also enhanced the overall guest experience. The impact of AI on profitability is significant, with operators reporting a 65% increase in margins and profitability, a 61% boost in revenue, a 54% reduction in errors, a 53% improvement in the speed of service, and a 49% enhancement in guest experience. <figure> </figure> Cybersecurity According to an IBM report, approximately 80% of restaurant transactions are conducted digitally, which significantly increases the risk associated with sensitive data. Recent breaches at well-known establishments like Golden Corral and Chick-fil-A have underscored the importance of robust cybersecurity measures in protecting customer data. To address these challenges, foodservice companies are investing in various cybersecurity solutions to safeguard their systems and data. One key area of focus is Payment Card Industry Data Security Standard (PCI DSS) compliance, which helps ensure the secure handling of payment card information. Additionally, many businesses are leveraging artificial intelligence (AI) for threat detection, enabling them to identify and respond to potential cyber threats more effectively. Vulnerability scanning proactively identifies and addresses weaknesses in its IT infrastructure before threat actors can exploit them. The global cybersecurity market is expected to continue growing, with projections estimating it to reach USD 351.92 billion by 2030. This growth underscores why the foodservice industry requires ongoing investment in advanced security technologies to protect customer data and maintain trust in digital transactions. <figure> </figure> Mr. Roboto Robotics in the foodservice industry has become a game-changer in recent years, offering efficiency and cost-saving benefits for operators. For example, the Servi Robot has the impressive capability of performing the work of 50 servers while only costing $20 to operate. Miso Robotics' Flippy can reduce setup time by 75%, streamlining kitchen operations and improving overall efficiency. The restaurant service robot market is expected to continue its growth trajectory, with projections indicating a market value of USD 3.86 billion by 2030. This growth is driven by the need for innovative solutions to address the ongoing challenges in staffing and workforce management. According to a Restaurant365 survey, 88% of restaurant leaders are experiencing rising staff expenses. Not only is staffing expensive, but it’s also hard to do; 60% are struggling to fill job positions, and 39% of operators reported missing revenue opportunities as a direct result of a shortage in staff availability. Robotics offers a promising solution to these challenges, providing operators with a cost-effective and efficient way to enhance their operations. <figure> </figure> Bistro Vending Imagine a vending machine that allows you to customize your meal and have it freshly prepared right before your eyes. Bistro-style vending machines make this a reality, offering a range of options such as coffee vending machines that steam lattes to perfection, pizza vending machines that let you choose your toppings and bake it fresh, and boba and froyo vending machines where you can select from a variety of flavors and add your favorite toppings. The applications of gourmet, made-to-order vending are well-suited for malls and retail stores, college campuses, cruise ships, and public pools. Bartender vending machines that allow patrons to choose from a list of staple cocktails and have them mixed and dispensed with the press of a button can enhance hotel lobbies and casinos. Gourmet vending machines also help reduce staffing needs, making them cost-effective solutions. According to an Allied Market Research report, the global vending machine market is projected to grow to $37.2 billion by 2032, at a compound annual growth rate of 7.5%, making 2026 the perfect time to start a vending machine business. Customer Trends What customers are craving and how they want to interact with foodservice businesses is ever-evolving. In 2026, patrons are looking for elevated versions of classic comfort foods, giving chefs the challenge and opportunity to reimagine staple dishes into gourmet delights. Prix fixe menus are no longer for the elite; they're being transformed into an attainable luxury. Streaming services aren't the only things people are subscribing to; consumers are subscribing to their favorite restaurants as part of their weekly dining budget. With an increasingly stimulation addicted society, it's no surprise that customers are looking for textural stimulation through their food choices to capture and keep their attention in a world of distraction. <figure> </figure> Subscription Dining According to a National Restaurant Association survey, 81% of Gen Z and 79% of Millennials are interested in joining restaurant subscriptions, and the global food subscription market is projected to grow significantly, with a compound annual growth rate (CAGR) of 9.61%, reaching USD 11.61 billion by 2032. This trend is indicative of a shift in consumer behavior towards seeking convenience, value, and personalized experiences. Restaurant subscriptions operate on a membership model, where customers pay a recurring fee to a restaurant in exchange for a range of benefits such as discounts, free items, or other exclusive offers. Subscription dining not only benefits customers by providing them with convenient and cost-effective dining options but also offers restaurants a unique opportunity to build customer loyalty and drive repeat business. Platforms like MealPal have capitalized on the subscription dining trend by offering a curated selection of local restaurants for subscribers to choose from. By partnering with restaurant subscription platforms, foodservice establishments can attract more customers and expand their reach to a broader audience. <figure> </figure> Texture Stimulation The stimulation-obsessed culture is impacting food preferences and choices; diners are seeking exciting sensory experiences that go beyond taste and create unique mouthfeels. Most popular is the demand for crunchy foods that offer a satisfying snapping sound and toothsome texture. In response to this demand, food innovators are exploring the concept of crunch and melt combinations. For example, Dubai chocolate has gone viral as it combines creamy pistachio butter, melty chocolate, and crispy kataifi, creating a snap, crunch, and melt texture experience. But texture stimulation isn't limited to crunch. Innovative ingredients like buzz button flowers, which create a tingling and numbing effect in the mouth, add a new dimension to the eating or drinking experience. In contrast to these intense sensations, there is also a growing appreciation for airy, lighter textures that provide a bubbly feeling and a calming mouthfeel. Whipped, puffed, or frothed foods appeal to those seeking a delicate and soothing sensory experience. As you develop your menu, put as much care into developing texture as you do flavor to give consumers the stimulation they crave. <figure> </figure> Prix Fixe Once relegated to fine dining and consisting of seven or more courses, mid-range restaurant models are adopting three-course prix fixe menus to offer customers a curated dining experience. A prix fixe menu consists of a set selection of courses, often including an appetizer, entree, and dessert. By offering a structured dining option, restaurants can drive profits by encouraging customers to spend more than they might have with a la carte options. They also provide chefs the opportunity to showcase their creativity and expertise by curating flavor pairings that complement each other throughout the meal. Not only are they becoming more common, but they are also replacing seasonal offerings or menus of daily specials. Instead of developing a variety of standalone items, chefs can exercise their creativity with thoughtful pairings. Rotating prix fixe menus quarterly can attract repeat customers who are eager to try new offerings. This not only enhances the dining experience for customers but also sets the restaurant apart from competitors. <figure> </figure> Elevated Basics Today’s consumers are craving upgraded versions of traditional comfort classics made healthier, infused with bold flavors, or mixed with unexpected ingredients. Million Dollar Bacon, bacon coated in a sweet and savory glaze made with brown sugar, maple syrup, black pepper, and cayenne pepper, exemplifies this trend as it elevates the humble strip of American-style bacon into a gourmet delight. Another innovative take on a familiar favorite is cereal milk kefir. This creative beverage combines the nostalgic flavors of breakfast cereal with the probiotic benefits of kefir, offering a fun and nutritious twist on a childhood favorite. For those seeking a more luxurious experience, chefs are incorporating caviar, a delicacy traditionally reserved for special occasions, into everyday dishes to add a touch of elegance and sophistication. From caviar-topped deviled eggs to caviar-topped pizzas, this trend allows chefs to elevate even the most basic dishes into gourmet creations that cater to the growing demand for premium dining experiences. How Do Restaurant Trends Benefit Your Business? Restaurant trends such as AI integration, prix fixe menus, all-day dining, and high-protein options are shaping the foodservice industry in 2026. Embracing these trends can benefit your business by enhancing efficiency through automation, increasing customer satisfaction with curated dining experiences, extending operational hours to cater to diverse schedules, and meeting the growing demand for healthier menu options. By staying ahead of these trends, your establishment can attract new customers, retain existing ones, and ultimately drive profitability in the competitive restaurant landscape.
Top Bar Trends for 2026
From enjoying a craft beer and playing cornhole at a brewery to dressing up and sipping a craft cocktail for a celebratory night on the town, the diverse types of bars in our communities help people build connections and create memories. While consumers' desire for socialization and recreation remains the same, the flavors and experiences they crave are evolving. Gen Z is choosing to drink less or avoid alcohol altogether. Bar operators should see this not as a problem, but as an opportunity to evolve and update their menus and bar supplies. From the sober renaissance to trending flavors and glassware, get ahead of the bar trends coming in 2026. <figure> </figure> Functional Garnishes Functional cocktail garnishes not only enhance the visual appeal of cocktails but also contribute unique flavors and textures that complement the overall flavor. Sensational options like buzz button flowers add a citrusy flavor and aroma, along with an electrifying, effervescent sensation and slight numbing effect when consumed. The delicate leaves of oyster plants provide an elegant aesthetic to dry martinis and impart a subtle briny note that enhances their savory undertones. Bartenders are opting for dried fruit garnishes for a shelf-stable option that adds a sweet touch. Edible hibiscus flowers in syrup offer a floral twist with hints of berry and rhubarb for a visually and flavorfully memorable experience. Lotus root, with its natural, mesmerizing pattern, is a standout addition to cocktails. <figure> </figure> Crafted Ice More than just a chilling tool, cocktail ice affects dilution rate, serving temperature, and visual presentation, making it the foundation of exceptional drinks. From the theatrical touch of a dry ice cocktail to the infusion of flavors with fruit and herb ice cubes, bars are pushing the boundaries of traditional ice service. Expect craft cocktails served inside stunning hollow ice spheres in 2026, adding a touch of sophistication and whimsy to the drinking experience. Ice embossed with logos or designs adds a personalized touch to drinks; think ice decorated with a honeycomb pattern for a Bee's Knees cocktail. Alternatively, imprinting your logo onto ice can become an integral part of your bar’s branding efforts, advertising your bar when customers post photos of your drinks on social media. <figure> </figure> Botanical Flavors In 2026, botanical flavors will dominate the bar scene, with elderflower emerging as the flavor of the year. The elderflower-based liqueur, Hugo Spritz, gained significant traction, amassing 290 million views on TikTok last year, and renowned figures like Sophia Turner have embraced this trend, collaborating with St Germain. From elderflower liqueur to elderflower syrup and elderflower-infused gin, this floral and fragrant note adds a sophisticated touch to cocktails like our limoncello spritz recipe. Additionally, other emerging botanicals like fennel, mint, lavender, Grains of Paradise, and orris root are also gaining popularity for their unique and aromatic profiles. <figure> </figure> Savory Flavors Mixologists are turning to unconventional ingredients and techniques to infuse cocktails with rich, umami-packed profiles. One technique that has gained popularity is fat washing, infusing spirits with fats such as bacon, butter, or olive oil to impart a velvety texture and a complex flavor profile. Pickle juice, once relegated to the realm of hangover cures, has been reimagined as a cocktail ingredient that brings a tangy, briny element to drinks. For those looking to add a spicy kick to their cocktails, serrano chiles and pepperoncini brine are becoming popular choices. Miso, a traditional Japanese seasoning made from fermented soybeans, adds a savory, earthy note to cocktails. <figure> </figure> Sober Renaissance The hashtag #Sobertok has gained a significant following with 345.2k posts, showcasing the strong online engagement amongst those exploring sober living. The sober lifestyle trend offers bar owners a unique opportunity to serve a growing segment of consumers who opt not to drink alcohol. To appeal to this demographic, bars can offer a variety of non-alcoholic options such as mocktails, zero-proof drinks, hop water, CBD-infused drinks, and kava beverages to attract customers seeking flavorful and sophisticated alcohol-free drinks. Hosting events like trivia nights, salsa dancing lessons, or karaoke creates a community aspect that is appealing to both drinkers and non-drinkers. Games like shuffleboard, Jenga, or ladder toss can also help foster a social environment. <figure> </figure> Adaptogen Drinks In 2026, bars can cater to a health-conscious clientele by offering mocktails infused with adaptogens. Adaptogens, such as ashwagandha, Schisandra Berry, ginseng, and Rhodiola, are natural substances that help the body adapt to stress and promote overall well-being. Bars can either create their own mocktails by pairing adaptogens with other healthful ingredients like teas, kombucha, and coconut water. If bar operators don't want to develop their own recipes, they can stock ready-to-drink (RTD) adaptogenic mocktails that are offered by many reputable brands. This makes it easy for bars to stay on-trend with the latest bar offerings. Not just for mocktails, you can incorporate these healthful ingredients into your craft cocktails, particularly already trendy drinks like our matcha gin fizz recipe. <figure> </figure> Colored Glassware As consumer and FDA demands eliminate food colorings, bars are turning to colored glassware as a creative way to tint their cocktails without using artificial food dyes. Blue glassware enhances tropical blue curacao drinks, while green glassware complements grasshopper and Midori-based cocktails. Another trend driving colored glassware is consumers' desire for “dopamine colors”, aka hues known to elicit positive emotions and a feeling of excitement and pleasure. Ranging from vibrant oranges and confident reds to joyful yellows and fresh greens, dopamine colored glassware creates a vivacious atmosphere. A revival of Tiki culture, driven by a growing desire for craft cocktails, fruit-forward flavors, and nostalgia, will bring colorful tiki glasses back into play. <figure> </figure> Vintage Glassware Bars are rediscovering the charm and sophistication vintage glassware brings to their drink presentations. Dimensional patterns, such as hobnail and cut glass designs, offer unique textures that add a touch of old-world elegance and provide tactile experiences for customers. While these patterns were once developed by hand-cutting the glass, modern manufacturing has automated this process, making intricately cut glassware more accessible. Another sought-after vintage glass style making a comeback is the coup glass. Originally crafted for champagne, coup glasses are being used in place of traditional martini glasses both for their vintage appeal and their practical benefits. The coupe's wider bowl and shorter stem make it less prone to breakage, helping reduce glassware replacements. Now that you know what trends will be shaping the nightlife industry in 2026, integrate them into your business to attract and retain customers. Trendy is great; safe and supportive are even better. Check out our resource on angel shots to protect your customers and our guide to mental health in the hospitality industry to support your staff as they work long hours with high exposure to addictive substances.
Top Coffee and Tea Trends of 2025
Coffee and tea have long been staples in the daily routines of people around the world. In the United States alone, a staggering 73% of Americans start their day with a cup of coffee, and 51% of people indulge in purchasing coffee from a coffee shop at least once a week. Today, we find ourselves in an exciting era for the coffee and tea industry, where coffee shops are no longer just a place to grab a quick drink; they have become a hub for productivity, socializing, and relaxation. From flavor trends to operational evolutions, we walk you through the top 10 trends in the coffee and tea industry that operators should take note of to proactively meet the evolving demands within their sector. <figure> </figure> Half-Caff Coffee Good sleep is essential to good health, so many consumers are looking for ways to decrease their caffeine intake without sacrificing the flavor of their coffee or giving up caffeine entirely. Enter half-caff coffee which is comprised of a 50/50 blend of decaf and caffeinated beans. On average, half-caff coffee contains 40 to 50 mg of caffeine, compared to the 95 mg of caffeine in a traditional cup of coffee. For many, half-caff is the ultimate solution; it allows patrons to enjoy the rich coffee flavor they love while reducing their caffeine consumption. Half-caff still provides an energy pick-me-up and can help prevent the dreaded caffeine headache that plagues many who quit caffeine cold turkey. If you operate a coffee roastery, consider adding a few half-caff blends to your repertoire to meet the growing demand. <figure> </figure> Coworking Spaces In 2024, one out of every four employees worked remotely at least some of the time, amounting to approximately 35.13 million people. This allows coffee shops to serve as co-working spaces for America’s remote and hybrid workforce. To make your business appealing to remote workers, invest in a strong WiFi connection, charging stations for all your tables, and appealing decor that facilitates creative inspiration. Offer snacks for people to nibble on throughout the day or create a coffee pairing menu to enhance customers' experience. Loyalty programs can inspire patrons to make your coffee shop a regular part of their weekly work-from-home rhythm. If space allows, consider creating a conference room or quiet zone for people to either book or seek when looking for a distraction-free space. <figure> </figure> Fermented Teas Both Pu-erh and kombucha exemplify the growing trend of fermented foods saturating the tea industry, appealing to consumers seeking unique and health-promoting beverage choices. Pu-erh tea leaves are aged and fermented, resulting in a rich, earthy flavor profile with complex undertones. Produced in the Yunnan province of China, Pu-erh tea is known for its smooth and mellow taste, making it a favorite among tea connoisseurs looking for a distinctive and flavorful brew. Kombucha is a fermented tea beverage that has gained popularity for its probiotic properties and tangy flavor profile. Made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY), kombucha offers a refreshing and slightly effervescent drink that is believed to have various health benefits. Offering kombucha on tap is a great way to set your coffee shop apart, and you can sell kombucha flights so customers can try small portions of different flavors. <figure> </figure> Coffee Cocktails The coffee and tea industry is undergoing a transformative shift as coffee shops evolve into all-day cafes, offering a diverse range of beverages and integrating coffee cocktails into the coffee shop scene. One of the standout trends is the resurgence of the espresso martini. This iconic cocktail, which combines the rich flavors of espresso with the bold notes of vodka and coffee liqueur, has become a staple on the menus of many coffee shops and bars. In addition to the espresso martini, cold brew cocktails have also emerged as a popular choice among consumers looking for a refreshing and invigorating beverage. Cold brew coffee, known for its smooth and mellow flavor profile, serves as the perfect base for crafting innovative cocktails that offer a unique blend of caffeine and alcohol. Whether infused with herbs, spices, or fruit flavors, cold brew cocktails provide a refreshing alternative to traditional coffee-based drinks. <figure> </figure> Health and Wellness Many consumers are now choosing their beverages not only for their flavor but also for the potential health benefits they offer. Recent polls show that approximately 82% of U.S. consumers see wellness as a top priority. This trend is particularly prominent in the tea sector, where a growing number of tea drinkers are seeking types of teas that promote overall well-being. Tea blends that incorporate ingredients such as ginger, black seed, ashwagandha, turmeric, and chamomile are gaining popularity for their adaptogenic, digestive, or antioxidant properties. By highlighting the potential health benefits of different tea blends, businesses can cater to the growing demand for wellness-focused products. While you should always be wary of giving health advice, curating blends for immunity, stress relief, or digestive health can help guide customers to the right tea blend for their needs. <figure> </figure> Housemade Syrups Creating their own flavoring syrups provides coffee shop owners with a unique opportunity in 2025. Not only will it help them craft unique, delicious drinks for customers visiting their storefront, but it will also allow them to bottle and sell their syrups to customers. 61% of consumers reported that brewing coffee at home enables them to save money while still enjoying a delightful experience. Additionally, 51% of coffee enthusiasts either possess or are intrigued by the idea of using syrups and additives in their coffee. By offering bottled housemade syrups, you can cater to this market segment and continue generating sales from customers who are increasingly opting to enjoy their coffee in the comfort of their own homes. Classic flavors like vanilla, caramel, and hazelnut are great places to start due to their versatility, and floral flavors like lavender and rose can help you stand out. <figure> </figure> Coffee and Tea are a “Little Treat” Coffee and tea have transcended their traditional roles as mere beverages and have evolved into indulgent “little treats” savored for both pleasure and experience, especially among Gen Z consumers. In their report, Nestle U.S. highlighted that consumers are now increasingly intrigued by new, exciting textures and flavors that rebel against the purist coffee brews of the past. This trend has given rise to creative concoctions such as charcoal lattes, which boast a striking black color and a hint of smoky flavor, as well as fruit or floral-flavored coffee drinks. This trend keeps the industry dynamic and exciting for both consumers and businesses. The visual appeal of coffee and tea has also become a key factor in consumer decision-making. Vibrant, Instagram-worthy drinks are not just desired but expected. From iced lavender matcha lattes to frozen pumpkin spice lattes, consumers are drawn to visually appealing beverages. <figure> </figure> Curbside Coffee Curbside coffee is gaining popularity as a convenient alternative to traditional drive-through coffee service. While not every location can accommodate a drive-through setup, curbside coffee offers a similar level of convenience by allowing customers to place orders in advance through mobile apps or online platforms and provide details such as the make and model of their car to ensure a seamless pickup experience. They can then pick up their order without leaving their vehicles. This innovative service allows on-the-go customers to frequent small cafes without having to wait in line or enter a store. Providing curbside coffee service can enhance the overall customer experience and this level of service can help build customer loyalty and attract new patrons who value efficiency and convenience. Not only does this streamlined process save time for customers, but it also enhances the overall efficiency of the coffee shop or tea house. <figure> </figure> Shaken Espresso According to a 2024 survey conducted by the National Coffee Association, 45% of coffee drinkers ages 18 to 24 had consumed a cold coffee beverage in the past 24 hours. One exciting trend that has emerged in response to the demand for cold coffee is the shaken espresso. Shaken espresso combines the bold flavors of espresso with the refreshing chill of an iced drink. To create a shaken espresso, baristas mix espresso, ice, simple syrup, and a choice of milk or cream in a shaker. Traditional milk can be subbed for oat milk, almond milk, or a unique non-dairy milk like pistachio milk for a lactose-free beverage. The mixture is then shaken vigorously to blend the ingredients and create a frothy texture. Finally, the shaken espresso is poured over ice, resulting in a revitalizing and invigorating beverage that is a perfect pick-me-up any time of the day. If you want to further elevate the beverage, consider topping it with cold foam. <figure> </figure> Gong-Fu Cha Tea Service Gong-fu Cha tea service, with its roots in traditional Chinese tea culture, perfectly caters to the demand for luxury and cultural experiences by emphasizing the art of tea preparation and presentation. In Gong-fu Cha tea service, the focus is on using high-quality tea leaves, precise brewing techniques, and elegant teaware to create a holistic sensory experience. The process involves multiple short infusions of the tea leaves in small teapots or gaiwans, allowing the drinker to savor the evolving flavors and aromas of the tea with each steeping. This meticulous approach not only enhances the taste of the tea but also provides a meditative and ceremonial aspect to the act of tea drinking. By offering Gong-fu Cha tea service, tea bars can differentiate themselves in the competitive tea market and tap into the growing trend of experiential dining, where customers are willing to pay a premium for unique and immersive culinary experiences. <!-- </div> --> What Is Driving 2025's Coffee and Tea Industry Trends? As we look ahead to the trends shaping the coffee and tea industry in 2025, several key factors are driving the evolution of this dynamic market. In response to these driving forces, coffee and tea businesses are adapting their offerings, marketing strategies, and operational models to align with evolving consumer preferences and market dynamics, shaping the future landscape of the industry in 2025 and beyond. Digital Exposure: The rise of social media platforms like TikTok has revolutionized how consumers discover and engage with new coffee and tea trends. Influencers and content creators are leveraging these platforms to showcase innovative brewing techniques, unique flavor combinations, and aesthetically pleasing drink presentations, influencing consumer preferences and driving demand for novel beverage experiences. Desire to Treat Oneself: In an era marked by increasing workloads and stress, consumers are seeking moments of indulgence and self-care. Premium coffee and tea offerings, such as specialty blends, artisanal brews, and luxury add-ins, cater to this desire for a pampering experience, positioning these products as affordable luxuries in daily routines. Coworking Culture: The shift towards remote work and flexible office arrangements has fueled the popularity of coworking spaces, where professionals gather to collaborate, network, and work in a shared environment. Coffee and tea have become essential amenities in these spaces, fostering a sense of community and productivity among members, while also driving demand for high-quality beverages that cater to diverse tastes and preferences. Economic Concerns of Making Coffee at Home: As economic uncertainties persist, consumers are increasingly turning to home brewing as a cost-effective alternative to purchasing coffee and tea from cafes and restaurants. The convenience and savings associated with brewing at home are driving the demand for affordable brewing equipment, pantry staples, and DIY kits that enable individuals to recreate their favorite cafe experiences in the comfort of their own kitchens. Health Concerns: With a growing emphasis on wellness and mindful consumption, health-conscious consumers are seeking coffee and tea products that offer functional benefits, such as antioxidants, vitamins, and natural ingredients. The demand for organic, low-sugar, and low-caffeine options is on the rise, reflecting a broader shift towards health-oriented lifestyles and sustainable consumption practices in the industry. In the evolving coffee and tea industry landscape, the offerings have expanded beyond traditional coffee drinks. While cappuccinos and lattes were once considered indulgent treats, they are now commonly found on menus. Businesses can boost their profitability by adapting their operational practices and keeping up with menu trends. For insights into the current state of the overall foodservice industry, check out our restaurant industry statistics.
