CooLift – System Benefits Video

As a DSD, or product distribution company, you face many challenges, like SKU proliferation, increasing customer demands, employee safety and retention, and increasing distribution costs. It's a demanding business environment. The Magliner CooLift delivery system is designed to meet these challenges by lowering operating costs, increasing delivery efficiency, improving driver retention and longevity, and helping built stronger, more enduring customer relationships. All these benefits make the Magliner CooLift delivery system a solid, economic advantage. The CooLift delivery system begins with the account manager, who evaluates customer stock, determines store needs, generates the order, and transmits it to the warehouse. At the warehouse, orders are picked by using a fork truck, walkie-rider, CooLift unit, or automated pick system. Orders are picked by the customer and loaded on CooLift pallets. This eliminates driver picking at the store; instead, picking is done inside the warehouse in a safe, controlled environment where product and personnel are protected from extreme weather and unsafe delivery situations. Next, workers stage, verify, tag, and stretch-wrap orders, then load them in reverse order of route onto versatile end-load trailers. By using end-load trailers instead of side-bay trucks, loaders can combine CooLift and bulk pallets for both C-stores and grocery stores to deliver more product with fewer trucks and reduce fleet size up to 25%. After pallets are in the trailer, the loader fastens a load bar to secure the last row, places the lift under a full pallet, and then raises the deck to lock into place, and sets the holding brake. End-loaders also have fewer moving parts and enable easier brand graphic updates, decreasing your maintenance and marketing costs. With fewer, more versatile trucks offering greater territory flexibility, operators see lower fuel costs, with the added benefit of reducing your environmental carbon footprint by about 93,000 lb. of every diesel truck eliminated. At the store, unloading CooLift pallets from the trailer is highly efficient. The Magliner CooLift holds up to 4 times the load of a 2-wheel hand truck. This means fewer trips from truck to store. The CooLift's 6 off-set wheels and center-tilt design enable a 360 degree radius, providing maximum maneuverability and easy pushing. And, non-marking wheels keep store floors clean and avoid tile damage. The store manager can see the entire order at one time for a faster, easier check-in process. After check-in, the driver moves the order right into the cooler. Studies show that the CooLift will fit into 85% of store coolers. In-store merchandising can be simple, with quick and easy end-cap or stack-out displays. The driver then returns empty pallets to the trailer where they are stacked neatly for easy trailer management. Back at the warehouse, stackable pallets optimize valuable floor space. To see how your drivers can save time and effort over side-bay trucks and 2-wheel hand trucks, be sure to watch the Side-by-Side Comparison video, and see how Magliner CooLift delivery system can give you an economic advantage.