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5.0

Rated 5 out of 5 stars

52 Customer Reviews

How item reviews work

Customers Say

Customers say these pastel gel food colors are easy to use, very concentrated, and create pretty, soft shades for cakes, cookies, and frosting. A small amount goes a long way, and the gel does not affect texture. Many like the colors for events like baby showers and spring baking. Some note results depend on how much is used.

  • colors
  • gel
  • food
  • great
  • color
  • coloring
  • pastel
  • wilton
  • icing
  • little

This AI-generated summary was created from real customer reviews

Showing 40 of 52 reviews
Review by

Beverly A. from San Jose Macarons

Posted on 09/10/2017

Verified Purchase

Rated 5 out of 5 stars

The pastel gel colors are the perfect shade for what many clients like for smash cakes and baby showers. I prefer to have the shade of gel coloring as close of a match to the desired food color so I don't have to worry about adding more of less of a darker shade. The gel food color comes in a scree top so to add color i sticks butterknife in and then spread it in my buttercream frosting mix.

Review by

Debra S.

Posted on 09/09/2024

Verified Purchase

Rated 5 out of 5 stars

Nice

Review by

Jared K.

Posted on 10/01/2021

Verified Purchase

Rated 5 out of 5 stars

A little goes a long way & the colors are much more vibrant than with liquid food coloring. Very happy with the first batch of cookies I was able to make with them yesterday.

Review by

Marie V.

Posted on 03/02/2021

Verified Purchase

Rated 5 out of 5 stars

Love the pastel colors. I've always preferred Gel food coloring. This performs as expected and the color payoff was great. I will continue to order.

Review by

Carrie M.

Posted on 02/05/2021

Rated 5 out of 5 stars

I love these gel colors. You only have to use a little to get a great color in any frosting or dessert. Wilton is the only brand I use!!

Review by

J. H.

Posted on 04/22/2020

Rated 5 out of 5 stars

I love these wilton primary gel colors and use them in my cookie icing with great success! The red is a nice true red color and perfect for my needs

Review by

Matthew P.

Posted on 09/20/2019

Verified Purchase

Rated 5 out of 5 stars

This is some of the best food dye we have used. The colors are vibrant and it does not take much to dye your product.

Review by

Gloretha L. from S&G Lilly Enterprises

Posted on 05/23/2019

Verified Purchase

Rated 4 out of 5 stars

The food coloring is for deserts and soaps for guests in various colors that can be mixed for a different unique shade of colors that add something to our items for purchase or sample.

Review by

Melyce K. from MK Cafe & Catering

Posted on 01/17/2019

Verified Purchase

Rated 5 out of 5 stars

I love these! I use them in cake batters, buttercreams and royal icings. The color shows up well and it does not impact the consistency of my product. I highly recommend.

Review by

Nate E. from Downtown Donuts

Posted on 01/16/2019

Verified Purchase

Rated 5 out of 5 stars

We use food coloring often here at our shop, mainly to dye icings different colors. This food coloring set comes with a good variety of colors which are bright and vibrant when used.

Review by

Ronmay S. from Bewithus

Posted on 01/10/2019

Rated 5 out of 5 stars

Loved the colors. They are very, very concentrated and a little goes a long, long way! The blue was perfect for the shade of periwinkle I needed for cupcakes for a bridal shower.

Review by

Ericka H.

Posted on 11/01/2018

Verified Purchase

Rated 4 out of 5 stars

Perfect colors, if you use a little at a time it will come out nice and pastel. If you use to much you will need to add more buttercream or fondant.

Review by

Mary A. from Bricktown Brewery

Posted on 09/26/2018

Verified Purchase

Rated 5 out of 5 stars

This gel is perfect for bday and gender reveal cakes. I love that it is easy to blend and works well with fondant. I will be buying more

Review by

Ruby N. from Ruby's Retro

Posted on 09/13/2018

Rated 5 out of 5 stars

The Wilton pastel gel food coloring make the softest and prettiest icing for spring and baby showers. The coloring is amazing and mixes in well for fabulous colored frosting.

Review by

Jason J.

Posted on 09/13/2018

Verified Purchase

Rated 5 out of 5 stars

This is the best food coloring product out there. Once you try the gel you'll never go back to the liquid. The gel is highly concentrated so it only takes a little to make a lot. The colors it comes with are brown, red, yellow and blue. If you need green just mix the yellow and blue. You will be have with this product

Review by

Lori from Infuse Studios

Posted on 09/06/2018

Verified Purchase

Rated 5 out of 5 stars

The Wilton Pastel Gel Food coloring pack is lovely. The pastel colors are gorgeous and add a special touch to all of our creations. I highly recommend!

Review by

Maria O. from Cinn City

Posted on 06/14/2018

Verified Purchase

Rated 5 out of 5 stars

This gel food color is really really strong. It depends on the usage what color you come out with. Just because it says pastel and there are swatches doesn't mean you will get that color...Use lightly.

Review by

Latoya H.

Posted on 05/12/2018

Rated 5 out of 5 stars

I love the pastel food coloring. Its great for making my own colors with frosting for beautiful flowers on cupcakes and cakes and very affordable!

Review by

Jenna E.

Posted on 05/10/2018

Verified Purchase

Rated 5 out of 5 stars

These colors are so beautiful. They do get darker a few hours after mixing so make sure your frosting is lighter than the desired colored.

Review by

Leora G.

Posted on 04/25/2018

Verified Purchase

Rated 5 out of 5 stars

I no longer use food coloring in decorations for baking. The Wilton line of gel food colors offers many great colors and you can add more or less to create new colors or get a different shade. The gel does not alter the consistency of the icing so it is my go-to.

Review by

Rich M. from Round Bagel

Posted on 03/15/2018

Rated 5 out of 5 stars

An awesome set of pastel gel food colors that is great for our bakery. The color pallet is awesome and the colors are subtle and pretty. Great for baby shower cakes and cookies.

Review by

Natalie O.

Posted on 03/14/2018

Rated 5 out of 5 stars

Great food coloring. Was the first brand food coloring when I first started cake decorating and it is also one that I come back to once a while as I'm use to using Wilton and know exactly how the colors will turn out

Review by

Gina P. from Gina's Cookie Company

Posted on 02/24/2018

Rated 5 out of 5 stars

Wilton gel food coloring is the best food coloring I have found. It does not require much for a beautiful & bright color! I wish I would have bought a bigger pack.

Review by

Jerry C.

Posted on 02/08/2018

Rated 5 out of 5 stars

A nice soft, set of pastel gel food colors that are great for creating baby cakes. The colors are so light and subtle and really awesome.

Review by

Amber R. from Home

Posted on 01/03/2018

Verified Purchase

Rated 5 out of 5 stars

Makes great colors! So easy to mix and the colors are so bright!! Great for all holidays and any event! Highly recommend this product ! Amazing

Review by

Travis F. from Sweet Pea's Cupcakery Cafe

Posted on 12/26/2017

Verified Purchase

Rated 5 out of 5 stars

These food coloring gels are great for coloring white frosting and fondant. The nice quality you'd expect from Wilton and a great price as well.

Review by

Jessica from Coco's Coffee House

Posted on 12/14/2017

Verified Purchase

Rated 5 out of 5 stars

The colors are extremely pigmented a little definitely goes a long way. The colors are very pretty for the spring time or for baby shower decorations.

Review by

Anna K.

Posted on 12/12/2017

Verified Purchase

Rated 5 out of 5 stars

These Wilton primary gel food colors come in a 4 pack and love how they have the screw top lid so they won’t leak. Less messy

Review by

Bistro L. from P2B

Posted on 10/30/2017

Verified Purchase

Rated 5 out of 5 stars

This is a fantastic plan of four primary food color I like the gel food coloring and it works really great a little bit goes a long way

Review by

Mike R. from REGARDLESS

Posted on 10/25/2017

Verified Purchase

Rated 5 out of 5 stars

This Wilton four pack of gel icing colors are fantastic they are very very potent you only need a little bit to color a whole lot of piping gel or are you sitting

Review by

Jo P.

Posted on 10/24/2017

Rated 5 out of 5 stars

A great decorating tool that is a really great price. It is perfect for decorating cupcakes and cookies. The pastel gel food colors are great for Easter and Spring cupcakes.

Review by

Anna M. from Dream Thread LLC

Posted on 10/13/2017

Verified Purchase

Rated 5 out of 5 stars

Perfect gel food colors for holding the colors true. It only takes a few drops to create the color you need. The icing stayed consistent with the way it was being whipped and we could not be any happier.

Review by

Jonathan P.

Posted on 08/28/2017

Rated 5 out of 5 stars

A great set of subtle, pastel good colors that are great for dying our fondant. I like to dye my own fondant to achieve the exact color I am wanting. The gel makes the fondant the perfect color without making it runny or slimy.

Review by

Verena V.

Posted on 08/03/2017

Rated 5 out of 5 stars

I have many of these wilton gel paste colors. They are oil free so they will tint royal icing just fine. They work with fondant. They will not work for candy coating or chocolate. You only need a little to achieve a bright color. Also, they won't change the consitency of your frostings. Good product. You can mix and match your own colors with this set. The pot the colors come in is very small.

Review by

Tyler L.

Posted on 07/30/2017

Verified Purchase

Rated 5 out of 5 stars

These work great! The colors are very concentrated so a little goes a long way. It is nice that they are gel and not liquid so the icing does not get watered down.

Review by

Sara A. from Home

Posted on 07/07/2017

Verified Purchase

Rated 5 out of 5 stars

Colors are great a small amount goes a long way especially in fondant. Will not make fondant runny which is a plus, great with icing and buttercream as well

Review by

Hani K.

Posted on 06/19/2017

Verified Purchase

Rated 5 out of 5 stars

This Pastel Gel food colors just perfect if you want light pastel colors. It only takes a couple of drops to have pastel colors. More to it, you have clean and pretty icing.

Review by

Lalit P. from Foxland Market

Posted on 06/09/2017

Verified Purchase

Rated 5 out of 5 stars

These pastel colors are great for dying frosting. Every body live the pink and blue together. These colors were a big hit at my party. Good thing these are gel food colorings si they don't water down the frosting

Review by

Joli S.

Posted on 05/22/2017

Verified Purchase

Rated 5 out of 5 stars

Great quality vivid colors for a reasonable price. Doesn't water down the frosting since the coloring is gel. Will purchase this again from this site. Thank you

Review by

Gillian J. from Bite Me Bakery

Posted on 04/07/2017

Verified Purchase

Rated 5 out of 5 stars

Wilton gel food dyes are always the best! It takes only a small drop to achieve bright, vibrant colors in any of your cakes and frostings.