Customer Photos & Videos

3.8

Rated 3.8 out of 5 stars

41 Customer Reviews

Customers Say

Customers report mixed experiences with this cake mix. Some find it versatile and easy to customize with additional ingredients, while others note it can be dense and may require adjustments for moisture and flavor. Overall, opinions on taste and texture vary, suggesting it might work better for specific baking needs or preferences.

  • cake
  • mix
  • white
  • great
  • flavor
  • cakes
  • texture
  • dense
  • baking
  • cupcakes

This AI-generated summary was created from real customer reviews

Showing 40 of 41 reviews
Review by

Jennifer K. from J

Posted on 12/13/2020

Verified Purchase

Rated 3 out of 5 stars
Flavor:
White

This was probably the most dense cake I've ever made. I tried mixing longer, mixing less, adding baking powder, adding baking soda, adding both baking powder and baking soda, ginger ale instead of water, baking at a higher temperature, baking at a lower temperature... No matter what I did, it always came out incredibly dense. The flavor is a mild vanilla, perfect for fixing up to meet specific cake needs, but it is just soooo dense.

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

Review by

Kristie I. from Peedoodlum's Pastries

Posted on 01/19/2015

Verified Purchase

Rated 2 out of 5 stars
Flavor:
White

This cake mix is aweful. It wasn't dense but it has a very "box" mix taste....it's almost flavorless except for that taste. The color varies from the edge to the center drastically which is why I'm guessing they pictured it with the edges cut. I could never serve this. Now I'm stuck with 5 more bags and my kids won't even eat it. SAVE YOUR MONEY...would never buy this product again.

We appreciate your review, Kristy! If you are looking for a better way to prepare this cake mix, please contact our Customer Solutions team.

Review by

Leah W.

Posted on 03/01/2016

Verified Purchase

Rated 2 out of 5 stars
Flavor:
White

I didn't like this product much, it came out pretty dry, even with added oil and egg. It also did not have very much flavor.

We appreciate your review, Leah! If you are looking for more information on this product, please contact our Customer Solutions team.

Review by

Cheryl L.

Posted on 11/26/2024

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

This cake mix was not good at all. It smelled like a dead fish!

Thank you for the review! We’re sorry this cake mix is not working for your needs. We suggest trying this Gold Medal White Cake Mix 5 lb. instead.

Review by

Gina P.

Posted on 02/13/2018

Rated 5 out of 5 stars
Flavor:
White

I love baking and eating cake so I have tried my share of cakes. This is top notch and compares to some really pricy brands.

Review by

Jerry C.

Posted on 02/08/2018

Rated 5 out of 5 stars
Flavor:
White

A nice value white cake mix that is great for making our strawberry shortcake. The cake rises up nice and fluffy and has a great taste.

Review by

Gabrielle C. from Sugar Rushed Bakery

Posted on 08/23/2017

Verified Purchase

Rated 4 out of 5 stars
Flavor:
White

makes great sheet cakes and round cakes, it bakes up nice and moist, and has a nice flavor that every one loves. plus you can add mix ins and hit bakes just as well Shipped fast as well

Review by

Patricia H.

Posted on 10/31/2016

Verified Purchase

Rated 4 out of 5 stars
Flavor:
White

tiene buen sabor , solo cambie agua por leche , me hubiera gustado que incluyera mas instrucciones para hacer diferententes medidas de pan y no solo hacer las 5 lib :(

Review by

Monique

Posted on 04/06/2024

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

Cake bakes up very dense. Not great tasting. Will not buy again

Thank you for the review Monique. We’re sorry this cake mix has not worked well for you. For an alternative that might better meet your needs, try this Krusteaz white cake mix instead!

Review by

Junett M. from JUNEBUG Sweet Treats

Posted on 06/27/2022

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

Do not purchase this product. This is the worst and I mean by far the worst cake mix ever created it is dense no matter what you try to do it is not even edible. I tried reaching out to the company and they were so rude about it to have this many bad reviews and not improve or pull the product is absolutely ridiculous.

Thank you for your review, Junett! We are sorry this product has not worked well for you. A Customer Solutions Representative will contact you soon!

Review by

Fred D.

Posted on 03/12/2021

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

I love this five pound cake mix. I make cakes and cookies and they are delicious. I actually make my cookie dough and freeze the cookie dough. I later unthaw my cookie dough and make my cookies as I need them.

Review by

Mylo from Mylo Decorates

Posted on 11/14/2019

Rated 4 out of 5 stars
Flavor:
White

This cake mix is ok if you use it as a Base mix. You need to add more ingredients to it to get a good tasting cake. I used butter, butter milk and vanilla. It turned out great.

Review by

Patricia B.

Posted on 10/31/2019

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

Terrible texture! does not taste anything like Pillsbury or Betty Crocker, etc. It is heavier, fake vanilla flavor, rougher texture, corn bread feel, just not good at all. I would never ever purchase again. I am donating the mix to food bank cause my name is not going on this stuff. I should have known but they did not offer name brands for cake mix sale. This stuff is sub par.

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

Review by

Deidre M. from Magnolia Coffee House

Posted on 10/08/2019

Verified Purchase

Rated 3 out of 5 stars
Flavor:
White

We weren’t a huge fan of this product but I bet if someone had a good sense of what to flavor it with they would have better luck. It taste bland and has a very dense texture.

Review by

Shana M. from Avlcakelady

Posted on 05/15/2019

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

I personally was not impressed with the texture and weight of the finished product. We followed the directions, that are printed on the bag, and you have to piece the ends together to read the full instruction. The texture was more like a bran product and the cakes were extremely heavy.

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

Review by

Christine A. from Forever On The Go S&S

Posted on 11/30/2018

Verified Purchase

Rated 4 out of 5 stars
Flavor:
White

Made a cake for a party n turned out real well. Everybody liked it. I had used a little flavor extract to change n turned out real well.

Review by

Ruby N. from Ruby's Retro

Posted on 09/14/2018

Rated 5 out of 5 stars
Flavor:
White

Super yummy and moist white cake mix that is easy to prepare and makes a great layer cake for our specialty cakes. Terrific consistency and holds up well when stacking the layers.

Review by

Newton from Metal Masters

Posted on 09/02/2018

Verified Purchase

Rated 2 out of 5 stars
Flavor:
White

The White cake mix was good. I wouldn't recommend a bakery or caterer using this. The product is ok, but not outstanding. Cake is not real moist .

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

Review by

Journie M. from Sweet Shop Bakery

Posted on 04/11/2018

Verified Purchase

Rated 2 out of 5 stars
Flavor:
White

Convinent to use product. Wasnt exactly what we were used to so we ended up tossing the rest out. Cake was not the best tasting product.

Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.

Review by

Rich M. from Round Bagel

Posted on 03/16/2018

Rated 5 out of 5 stars
Flavor:
White

A great white cake mix that is a great buy and super easy to prepare. We are very pleased with how it turned out and makes a great tasting cake.

Review by

Joellen F.

Posted on 02/25/2018

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

I'm not a business - just a home baker. Followed instructions for one pound of mix adding one cup of water, 350 degrees for 30 minutes. The cake collapsed in the center and seemed to be a little underdone. The next cake was one pound of mix, one cup of water, 325 degrees for 45 minutes and I used a cake strip around the pan. The cake turned out fine. I like the fact that I only have to add water to the mix. I don't think I saved any money using this mix but I would order it again. I'm open to suggestions on adding flavoring, butter, etc.

Review by

Lucia A. from Cake Idol

Posted on 02/11/2018

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

I loved the taste and how most it was! I just added oil and egg and it came out Pefect. I definitely will be reordering again.

Review by

Chris M.

Posted on 12/20/2017

Rated 5 out of 5 stars
Flavor:
White

i absolutely love this white cake mix. If you make it correctly and follow the directions to the word, it will come out perfectly I promise.

Review by

Rebecca V. from Where's The Sweets

Posted on 12/10/2017

Rated 5 out of 5 stars
Flavor:
White

This cake mix is pretty good. it's honestly a lot better than what I was is expectinging. I did how ever add some vanilla to it for more flavor.

Review by

Rebeakita V. from Sweet Treats

Posted on 12/01/2017

Rated 5 out of 5 stars
Flavor:
White

I really like this cake mix I did not use it as directed however I added butter and sour cream to it cinnamon crumb topping and it makes the most delicious cinnamon coffee cake

Review by

Jo P.

Posted on 10/25/2017

Rated 5 out of 5 stars
Flavor:
White

A very tasty and easy to make mix at a wonderful price. The white cake mix is perfect for making tasty layer cakes. It is so easy to follow and mix up.

Review by

Jonathan P.

Posted on 09/05/2017

Rated 5 out of 5 stars
Flavor:
White

A wonderful white cake mix that makes a perfect rectangular sheet cake. We use these to make birthday cakes. The cake Is very moist and delicious.

Review by

Angela B. from Baker's Dozen

Posted on 08/05/2017

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

I do really like that you can do so much with the white cake mix. Adding flavor to the white cake is easy and doesn't alter the cake batter. It's like a basic base cake. I will order more of this.

Review by

Nora L. from Sprinkle Idea LLC

Posted on 07/25/2017

Verified Purchase

Rated 4 out of 5 stars
Flavor:
White

This is very easy to prepare. Just add water and mix! Each bag makes approx. 60 regular size cupcakes. Gets the job done quick and efficient.

Review by

Russell H. from Russ' Sub Shack

Posted on 01/16/2017

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

This white cake mix mixes up very well. It's a nice cake mix that taste good. We use it for cakes of course as well as making cupcakes for our deli showcase. I was surprised how much we actually received in this case and it's a great savings

Review by

Tammie T. from Patti Cakes TX

Posted on 09/28/2016

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

This white cake base makes our spice and pumpkin spice cake unbelievable moist and tasty. It also is a great base for our peppermint swirl cake. I helps with so many different cakes.

Review by

Leighann D. from Designer Cakes

Posted on 09/02/2016

Rated 5 out of 5 stars
Flavor:
White

So smooth white cake mix. Just add water and you're all set. One package goes a long long way . I got over 60 large fluffy cupcakes out of this mix.

Review by

Kelsey M. from Turntable Cafe

Posted on 06/19/2016

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

This mix is great for making donuts. It creates a good foundation for making unique recipes. It has a great texture and over all good flavor.

Review by

Shannon S. from Boston Bakery

Posted on 02/02/2015

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

I tried this white cake for the first time and I was blown away by the moistness and flavor. It tastes like a made-from-scratch cake all the way and the texture is amazing. It rises perfectly while keeping it's texture moist. We will be using this at our bakery as much as possible from now on.

Review by

Andrea B. from Baked And Sconed, LLC

Posted on 04/08/2014

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

It's always handy to have a good white cake mix. This is a solid basis for any colored or flavored cupcakes/ cakes we might make. Our favorite right now is making it into coconut cream cupcakes.

Review by

Samantha K.

Posted on 04/04/2014

Rated 2 out of 5 stars
Flavor:
White

Not a fan ... It is SO dense even when making the batter super runny with extra water . I had thought it would be fluffy according to reviews & had a box cake mix taste - far from scratch. Going to keep trying with the mix I have left over but so far I am not going to purchase it again --- I would love some more suggestions on how to make it not so thick & heavy ?

Thank you for your review! Please see our Baking Instructions sheet on the product page for helpful baking tips. Our product specialists recommend using 8 fl. oz. of water for every 1 lb. of cake mix. As always, please feel free to contact a Customer Solutions Representative for more help.

Review by

Brandon T. from Fields Of Pizza

Posted on 03/06/2014

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

This is a basic white cake mix, but it's got wonderful flavor. Anything you add to this will just add that much for flavor. The options are endless, but this is a great place to start for making a cake!

Review by

Tameka T.

Posted on 07/01/2013

Verified Purchase

Rated 5 out of 5 stars
Flavor:
White

This mix is one of my go to mixes for white cake and cupcakes. It was a bit of a trial and error getting the right consistency. I relieved to get the moistest cake and cupcakes to pull them out just a bit early before they have a golden ring or color. I also added more vanilla and almond extract to the batter. Everyone loves it!

Review by

Dave P.

Posted on 06/17/2013

Rated 5 out of 5 stars
Flavor:
White

By far my favorite cake mix is this white cake mix. It makes a nice light cake that rises well and tastes incredible. It's perfect topped with fruit.

Review by

Sharon F. from Frosted And Fabulous

Posted on 02/07/2013

Verified Purchase

Rated 1 out of 5 stars
Flavor:
White

I love Webstraurant and have been quite happy with the products I have gotten from here! I had high hopes for this mix since I teach cake decorating classes for kids and was hoping to save a litte money and offer an edible cake. However this mix lacks flavor, has a spongy texture, and I feel I can barely serve this to kids. It would take alot to doctor it up and then I might as well make my usual cake recipe. This is what I consider "institutional food" rather than gourmet. If that's what you need, it will work for you.

We appreciate your review! If you are looking for more information on the product you are purchasing, please contact our Customer Solutions team.