The traditional beef burger patty has long been a staple of American cuisine. As customers become more health-conscious, many restaurants and bars are choosing to offer both vegetable- and meat-based burger alternatives. We investigated potential substitutions for the beef burger and have come up with a list of 10 delicious options that are sure to spice up your menu.
Shop All Veggie BurgersVeggie Burgers
1. Impossible Burger
Taking the burger market by storm in 2019, the Impossible Burger has made a unique name for itself as the not-so-veggie veggie burger. With the support of the fast food chain Burger King, the popularity of the Impossible Burger increased quickly, becoming loved by both herbivores and omnivores. Customers who order an Impossible Burger can expect the pink meaty color, juice, and seasoned smoky flavor that a real meat burger provides.
Impossible Burgers offer these benefits:
- Made of soy protein, but still boasts 19 grams of protein per serving
- Comes in ground packages for cooking versatility
- Contains no cholesterol
2. Beyond Burger
The Beyond Burger, created by plant-based food producer Beyond Meat, made its debut back in 2016 and has recently been receiving a lot more attention because of the similarities between it and the Impossible Burger. The Beyond Burger can be purchased in the form of pre-made burger patties, which speeds up prep time before cooking. The Beyond Meat Burger is made up of pea protein, opposed to soy-based, and also contains a variety of natural flavors that help it taste like the real beef deal.
Beyond Meat Burgers provide these benefits:
- Can be purchased in burger patty or ground beef form
- Contains beet juice extract to achieve a meaty color
- Made of pea protein and other non-GMO certified ingredients
3. Black Bean Burgers
The dense texture of black beans makes them an excellent meat substitute. Try recipes for black bean burgers that incorporate legumes, vegetables, and a variety of dried and fresh spices for a flavorful twist on the traditional hamburger.
Here are some benefits of black beans:
- Promotes better digestive health
- Helps stop blood sugar spikes
- Fights cardiovascular disease
4. Quinoa Burgers
Quinoa is a seed that is related to vegetables like Swiss chard and spinach. Use this "superfood" as a base for your burgers to create a meal that is packed with nutrients.
Check out these benefits of quinoa:
- Provides all 9 essential amino acids
- High in fiber
- Rich in antioxidants
5. Chickpea Burgers
Garbanzo beans (also known as chickpeas) are easily mashed to make a hearty patty. Plus, chickpeas are a tasty complement to a wide variety of ingredients, so you can customize your chickpea burgers however you'd like.
Here's some benefits of chickpeas:
- Good source of protein
- Low in saturated fat
- Rich in fiber
Alternative Meat Burgers
1. Turkey Burgers
Turkey burgers are one of the most popular and flavorful non-beef burger options. Cook it like a regular burger by adding sauces, spices, and toppings to make it taste like a real burger. Plus, turkey burger meat can be purchased pre-ground to save time when preparing tasty burgers.
Turkey offers these health benefits:
- Good source of protein
- Rich in vitamin B6
- Low fat content
2. Salmon Burgers
Salmon is one of the most nutritionally well-rounded burger alternatives available. Salmon offers a variety of health benefits if you are maintaining a low fat diet. You can enjoy salmon burgers as a fillet or combine shredded salmon with vegetables, aiolis, and flavorful spices.
Here are some benefits that salmon provides:
- Fights inflammation with omega-3 fatty acids
- Promotes cardiovascular health
- Supports healthy blood pressure with potassium
3. Bison Burgers
Bison burgers are beginning to sky-rocket in popularity due to their lean meat. Bison meat promotes better heart health and provides essential vitamins and minerals like iron and zinc. Bison burgers can be cooked like any regular beef burger and topped with lettuce, tomato, mayo, ketchup, mustard, or any other toppings of your choosing.
Learn more about the benefits of bison meat:
- High protein content
- Contains less fat and calories
- Provides Omega 3 fatty acids
4. Chicken Burgers
This lean and low-fat protein is an excellent alternative to beef. When purchasing chicken for burgers, do not buy pre-ground chicken. Instead, choose boneless, skinless chicken breasts and use your own meat grinder for better texture.
Chicken has the following health benefits:
- Contains cholesterol-reducing vitamins
- Supports bones and teeth with phosphorus
- High protein content
5. Pork Burgers
Pork is a great source of protein, and it is particularly well suited for pairing with sweet and tangy flavors. Try grilling pork burgers and topping them with barbecue sauce or Asian sauces like hoisin and teriyaki.
Here are some benefits of pork:
- Supports immune system with zinc vitamins
- Great source of iron
- Promotes brain function with B12 vitamins
From turkey to black beans and everything in between, alternatives to the traditional beef burger patty are a great way to draw health-conscious customers to your restaurant. While some of these options are perfect for vegetarians and vegans, omnivores are sure to love these non-beef choices, as well.
Related Resources
How to Make Your Restaurant Menu Healthy
Many people nowadays are interested in healthy eating, and they're looking for restaurants that offer healthy alternatives to traditional ingredients and recipes that match their new lifestyle. While this may pose a problem for some restaurants, it's also an excellent opportunity for your business to change and appeal to a very lucrative demographic. Additionally, you can accommodate customers with alternative diets very easily. In this blog we'll cover five easy changes you can make to your menu and food preparation to make your dishes healthier. 1. Use Symbols to Show Customers Healthy Menu Options Many restaurants offer healthier alternatives all the time without making their menu any longer than it already is. To create a healthy restaurant menu without making it lengthier, simply add a legend, and make sure it’s visible to your customers. Then, place symbols from the legend next to the appetizer, salad, entree, and side options that can be prepared in a healthier way if requested by the customer. If you’re thinking about adding a legend to your menu, then check out our sample menu key below. Each numbered image corresponds with the number in the list below the key. Grill - A grill shows that chicken, sandwiches, patties, fish, and other foods can be grilled rather than sauteed, deep fried, or cooked in butter. Leaf - A leaf shows that pasta dishes, sandwiches, wraps, salads, and other foods can be made vegetarian. V - A “V” shows that vegetarian dishes can be made vegan. Grain - A grain shows that sandwiches, subs, and wraps can be made with whole grains instead of white flour. Zigzag - A zigzag symbol inside of an oven shows that crab cakes, seafood, meats, and poultry can be broiled rather than deep fried or sauteed in butter. Vegetable - A vegetable shows that certain meals can be made with organic ingredients. Sugar-Free - A sugar-free symbol shows that desserts or drinks can be made without real sugar. 2. Offer Lunch-Sized Portions for Dinner Even if people are trying to eat healthier, they may still want to enjoy a night out with family and friends or take a cheat day. To help customers order their favorite foods without splurging on calories and cash, offer meals in smaller, lunch-size portions and at cheaper prices. For example, you can turn a 700 calorie entree that consists of grilled salmon, a loaded baked potato, and steamed vegetables into a lower calorie, lunch-sized meal by simply cutting the serving sizes in half. Additionally, offering smaller portions not only benefits your customers, but it also helps your restaurant reduce its amount of food waste. 3. Show Calorie Counts on Your Menu and Website A popular way that some people try to lose weight and eat healthier is to start counting calories. Since many diet applications require users to log their caloric intake, showing these numbers right on the menu will help customers record their data more quickly. Plus, the FDA has required that most chain restaurants and similar retail food establishments make this nutritional information publicly available to their customers. As a result, many customers may expect you to have the calorie information available. 4. Make Healthy Ingredient Substitutions We understand that using healthier ingredient substitutions can sometimes be expensive, and these ingredients may alter the way you want your fried appetizers, savory entrees, or sweet desserts to taste. Instead, only make basic changes that won't add too much to your spending costs or alter the look and flavor of your food. Implement some of the tips below, so you can create a healthy restaurant menu: Use higher-quality oils, like coconut oil, olive oil, and peanut oil, with your fryer when preparing french fries, tenders, onion rings, and mozzarella sticks. Try to stay away from oils with higher levels of polyunsaturated fats, like soybean oil, canola oil, and sunflower oil. Use natural juices when making cocktails. Use freshly-squeezed fruit juices and natural extracts in sauces, baked goods, and entrees. Drizzle olive oil over top of your vegetables rather than soaking them in butter. Season your woks and fry pans to form a natural non-stick cooking surface. This eliminates the need to add unnecessary fat to your meals. Offer brown rice instead of white rice. Use olive oil and vinegar instead of creamy, fatty dressings. Cook with low-sodium soy sauce and don’t add a lot of salt to your meals. Use Greek yogurt instead of sour cream in your baked goods, when possible. One thing to note when looking for healthy substitutes is that foods that label themselves as fat-free or sugar-free are not always necessarily healthy. Many food manufacturers will simply replace the fat or sugar in their product with high fructose corn syrup or chemicals, which can end up making them less healthy than they were originally. So, be sure to read the ingredients on the back before you purchase anything or use it in your recipes. 5. Offer Leaner Cuts of Meat Although it’s pretty much impossible to discourage carnivores from ordering a juicy cheeseburger, a savory rib-eye, or fried chicken legs, it is possible to offer guests a protein option that is less fattening. By cooking with leaner cuts of meat, customers can cut out half the amount of fat and calories, allowing them to stick to their diets. When planning out your meat entrees and daily specials, be sure to consider some of the following tips: Offer steaks with sirloin or round in the title, since these tend to have lower fat contents than rib-eyes. Use ground beef that’s at least 83% lean. Take the skin off of chicken and fish. Serve light meat instead of dark meat whenever possible. Cook lean cuts of meat in a healthy way. For example, broil or grill your meat, fish, or poultry rather than sauteeing or deep frying it. Don’t add any unnecessary fats like butter and cream when preparing your lean cuts. Offer red meat burger alternatives, like turkey, chicken, bean, and vegetable burgers. Offering your customers healthy options on your menu and advertising that you use healthy cooking methods can appeal to younger and health-conscious customers, helping to bring in new customers and boosting your profits. By implementing some of the ideas we’ve gone over above, you’ll be able to adapt your menu to keep the dieters and health food fanatics coming into your restaurant for breakfast, lunch, or dinner.
Smoky Ingredients
What distinguishes American BBQ from Argentinian BBQ and other barbecuing traditions is its rich, smoky flavor. Whether you want to enhance the meat smoking process by adding smoky ingredients to your spice rubs or create a smoky flavor without firing up a grill, we guide you through the best smoky ingredients. You’re just a few pantry items away from offering a summertime grill menu year-round. Use these links to learn more about the smoke-flavored ingredient that interests you: Liquid Smoke Smoked Salt Smoked Paprika Lapsang Souchong Chipotle Powder Black Cardamom Smoked Bacon Black Strap Molasses Smoked Olive Oil Smoke Flavor Ingredients From global spices to gourmet grocery items, discover ingredients that add smoke flavor. Depending on your menu, kitchen, and staff, you’ll require varying smoky flavor profiles and applications. We provide a list of ingredients that add smoke flavor and the best uses for each. 1. Liquid Smoke Liquid smoke is a naturally occurring substance made from real smoke. By burning wood pellets and condensing the smoke, manufacturers capture it as a liquid. Once it has been distilled and filtered, liquid smoke is one of the simplest ways to add pure smoke flavor to your foods. How to Use Liquid Smoke Discover the best ways to use liquid smoke below: Marinades Sauce ingredient Rubs Flavoring agent in soft cheeses, bacon, and tofu 2. Smoked Salt Smoked salt is sea salt flakes infused with smoke from real, untreated wood for up to 14 days. Popular woods for smoking salts include applewood, mesquite, alder, oak, and hickory. The wood used will determine the flavor profile. Mesquite and applewood smoked salts have a sweet essence, whereas alderwood and hickory smoked salts have a more robust flavor. You can purchase smoked salt from a foodservice wholesaler, or you can smoke it yourself. How to Use Smoked Salt Smoked salt shines when you use it as a finishing touch. When you cook with smoked salt, its flavor is lost. Popular uses for smoked salt include: Corn on the cob Fish Vegetable roasts Chicken Sprinkled on desserts Steak Rimming cocktail glasses 3. Smoked Paprika Smoked paprika is made from pimenton peppers that are slowly smoked over oak. Pimenton peppers come from the southwestern La Vera region of Spain, and smoked paprika is a staple in Spanish cuisine. It is a fantastic way to imbue foods with a smoky, woodsy flavor without smoking them. How to Use Smoked Paprika Full of umami flavor, smoked paprika pairs best with savory ingredients like meats and vegetables. Its rich hue enhances the visual appeal of pale foods like potatoes and chicken. Popular uses for smoked paprika include: Memphis-style dry rub Paella Chorizo sausage Potatoes Vegetable roasts 4. Lapsang Souchong Lapsang souchong is a type of oxidized black tea that features a sweet yet smoky flavor. Once the tea leaves are picked, they are placed over a fire to eliminate moisture. During this step, the leaves are infused with a smoke flavor. It was first created in 1646 during the Qing dynasty by citizens of the Wuyi Mountains looking to prevent freshly picked tea leaves from spoiling. Today, the tea is often used to flavor vegetarian dishes and is said to give meaty, umami richness to foods without using meat. How to Use Lapsang Souchong To cook with lapsang souchong, use a spice grinder to grind it into a fine powder. You’ll typically only use about 1 teaspoon at a time. The lapsang souchong powder will remain unspoiled for three months. While drinking lapsang souchong as tea is its first intended use, it’s also a great smoky ingredient in: Vegan menu items Cocktails Rubs Soups Hummus Baba ghanoush Back to Top 5. Chipotle Powder Chipotle powder contains one ingredient: smoked, dried jalapeno peppers that have been crushed into a powdered form. The spiciness of the peppers paired with the smoke make chipotle powder a great way to add savory flavor to various dishes. How to Use Chipotle Powder Chipotle powder is a common spice in traditional Hispanic cuisine, Tex-Mex dishes, and Southwestern cooking. Popular ways to use chipotle powder include: Burritos Tacos Meat rubs Chili Beans 6. Black Cardamom In its natural state, black cardamom is a tough, wrinkly seed pod that contains tiny, sticky, dark seeds that have a citrus and eucalyptus flavor. Spice producers make black cardamom by fire-drying the seed pods, which saturates them with a deep, smoky flavor. Once dried, the citrus and eucalyptus essences turn to a minty aroma, which complements the smoke. It is considered a warming spice and is categorized alongside black pepper, cloves, and chilis. There are two main types of black cardamom: amomum subulatum and amomum tsao-ko. Amomum subulatum is a staple in Indian cuisine, and amomum tsao-ko is a key ingredient in many Chinese recipes. How to Use Black Cardamom While it will effectively add smoke flavor to any dish, black cardamom is the third most expensive spice, so you should only use it over other smoky ingredients when it will make or break the dish. We provide the best uses for both types of black cardamom below. Curries - amomum subulatum Daals (lentil dishes) - amomum subulatum Pilafs - amomum subulatum Pho Soup - amomum tsao-ko Jin-jin Braised Meat Dishes - amomum tsao-ko Sichuan Dishes - amomum tsao-ko 7. Smoked Bacon Bacon comes in many different styles and can be used in various recipes. When smoked bacon is used as an ingredient, it transfers some of its flavors to the dish. However, it's important to note that bacon can't be added to every recipe. Take the time to analyze your menu and identify different dishes that might be improved by adding smoked bacon to them. How to Use Smoked Bacon The most effective way to use smoked bacon to add smoke flavor is to first chop the bacon into pieces and render out the fat. Use the rendered bacon fat to cook the rest of your ingredients (which coats them all in the smoky bacon flavor) before adding the bacon pieces back into your recipe. The best ways to add smoke flavor using bacon include: Sauteed Vegetables Soups Creole Jambalaya Bacon-wrapped meats and vegetables 8. Black Strap Molasses A byproduct of the sugar-making process, molasses is typically used to add sweetness or texture to a dish. One type of molasses, known as blackstrap molasses, allows you to add a hint of smokiness to your menu. Blackstrap molasses features a bittersweet flavor and is a healthier alternative to traditional molasses. It offers vitamins and minerals such as calcium, magnesium, and iron, and is rich in antioxidants. Can't access molasses? Try some of these molasses substitutes. How to Use Black Strap Molasses Though molasses is often thought of as a baking ingredient, blackstrap molasses is commonly used to flavor many savory dishes. Popular uses for blackstrap molasses include: BBQ Sauce Vegan Bacon Baked beans Salad dressing 9. Smoked Olive Oil Smoked olive oil is a type of premium olive oil that has been cold smoked, imbuing it with a rich smoke flavor. It’s a healthy alternative to using rendered smoked bacon fat to imbue foods with smoky flavors. This gourmet grocery item is for the creative chef who wants to add smoky flavors while also increasing the nutritional value and texture of their dish. How to Use Smoked Olive Oil The best uses for your smoked olive oil will depend on its smoke point. Light refined olive oil has a smoke point between 390 and 479 degrees Fahrenheit, making it ideal for high-heat cooking applications. Extra virgin olive oil has a smoke point of 320 degrees Fahrenheit and should only be used as a finishing or salad oil or for low-heat cooking applications. Vegetable roasts Salad dressings Bread dips Marinades Sauteing Back to Top Even if it’s too cold outside to use your grill or smoker, that doesn’t mean you can’t create meals with a smoky flavor. The next time you want to add smoke flavor, reference back to our list of smoky ingredients to help you write your recipe. With so many options, the temperature outside doesn't need to limit the wood-fired flavors you offer your customers.
Top Foodservice Trends of 2025
The foodservice sector has seen its share of ups and downs over the last year, and we predict that 2025 will bring a wave of innovation to meet the evolving landscape. Restaurants are aiming to stay ahead of the curve by focusing on cybersecurity and enhancing customer engagement through mobile apps. Additionally, customer nostalgia and concern over food sourcing continue to drive many food trends. Explore our forecast of the emerging foodservice trends ready to shape the industry in the year ahead. Food Trends Industry Trends Technology Trends Customer Trends Food Trends As we look ahead to 2025, several food trends are set to make waves in the foodservice industry. Menu engineering adjustments will become increasingly important as operators strive to create profitable and appealing menus. The popularity of world foods will continue to rise, offering customers a diverse range of global flavors. Texture in both food and beverages will play a key role in enhancing dining experiences, with a focus on innovative textures and mouthfeel. Additionally, expect to see a surge in the use of mushrooms and root vegetables as versatile and sustainable ingredients in various culinary creations. <figure> </figure> Menu Engineering Adjustments Your menu strategy plays a vital part in the success of your business. We expect to see more foodservice establishments separating entrees and sides as part of their menu engineering. This approach highlights each item's unique qualities and allows customers to mix and match the offerings to create their ideal meal combination. This also helps break down pricing so customers pay for what they can afford instead of passing on a meal entirely. When breaking down menu items, consider adding some limited-time offerings to create a sense of urgency and excitement, encouraging customers to try new dishes and increasing overall sales potential. <figure> </figure> World Foods In 2025, customers are looking for new and authentic dining experiences. Diners can expect a burst of diverse flavors on their plates as global cuisines continue to influence menus across the industry. From spicy Indian curries to savory Japanese ramen, the fusion of international tastes is sure to delight customers and keep them coming back for more. Consider adding breakfasts from around the world to delight your customers, like pao de queijo from Brazil, koulouri from Greece, or banchan from Korea. Spruce up your beverage menu with an assortment of the most popular boba flavors as they rise in popularity across the nation. <figure> </figure> Texture in Food and Beverages Texture in food is set to play a significant role in foodservice trends for 2025. Whether it is by adding crunchy chili crisps to salads, popping bubbles in cocktails, or frothy cold foam to coffee drinks, customers are pursuing unique textural experiences when dining out. Chefs and foodservice operators are experimenting with innovative techniques to enhance texture, such as incorporating molecular gastronomy methods like spherification or using alternative ingredients to achieve desired textures. As the demand for sensory-rich dining experiences grows, expect to see a rise in textured elements in menus across various foodservice establishments in the coming years. <figure> </figure> Mushrooms and Root Vegetables Mushrooms and root vegetables are set to take the foodservice industry by storm in 2025. Mushrooms, known for their umami-rich flavor and versatility, are increasingly being used as meat substitutes in plant-based dishes, offering a sustainable and nutritious option for customers. While foraging should be left to experts, this growing hobby is leading to a desire for more wild varieties on menus. Root vegetables like carrots, beets, and parsnips are also gaining popularity for their vibrant colors, earthy flavors, and nutrient-dense profiles, making them a staple in a variety of dishes from soups to salads. Keep an eye out for creative menu offerings featuring these wholesome ingredients as chefs continue to innovate and cater to evolving consumer preferences. Industry Trends The foodservice industry in 2025 faces an evolving landscape shaped by economic pressures, shifting demographics, and changing consumer behaviors. Rising costs and decreased customer spending have pushed many businesses to adopt innovative strategies and adapt to these financial realities. Operators are exploring new ways to attract and retain patrons while streamlining operations to maximize efficiency. Emerging industry trends reflect the effort to carve out a niche and meet new demands without facing a financial deficit. Understanding these trends will be crucial for staying competitive and navigating the challenges of today’s foodservice environment. <figure> </figure> Inflation and Interest Rate Fluctuation Inflation and fluctuating interest rates continue to put pressure on foodservice businesses, impacting everything from ingredient prices to equipment financing. Rising costs force operators to reevaluate their pricing strategies and sourcing practices to remain profitable without alienating customers. Port closures have also affected food costs and sourcing, putting a greater strain on business owners' bottom line. Though the Federal Reserve plans to evaluate and decrease the interest rate before the end of 2024, many establishments are still bracing for market fluctuation. This economic volatility has also driven a greater focus on efficient financial management, encouraging restaurants to adopt technology solutions that help forecast expenses and maximize cash flow. <figure> </figure> Tipping and Minimum Wage As customer tipping fatigue continues, this cornerstone of the foodservice industry has risen to the political level. According to a recent study by the Economic Policy Institute, tipped workers earn a third less than the median worker in the United States economy. The 2024 election saw a host of state candidates proposing new legislation to raise the tipped minimum wage to supplement these employees' incomes and enforce employer responsibilities regarding these workers. As these reforms gain momentum, restaurants must carefully balance operational costs while keeping prices appealing to customers and ensuring employee satisfaction. <figure> </figure> Recall Inventory System Development A recent E. coli outbreak associated with McDonalds's was the latest in a slew of recalls in 2024 of everything from deli meat to eggs. Foodborne illness is a pressing concern for customers, and outbreaks devastate foodservice establishments. With food recalls becoming more frequent, foodservice operators are investing in advanced inventory systems to track and manage products efficiently. These systems use real-time data to identify affected items quickly, minimizing waste and safeguarding consumer health. By streamlining the recall process, businesses can avoid severe disruptions and maintain customer trust, making inventory system development a priority in 2025. <figure> </figure> Demographic Shift As millennials enter a new life stage and start families, their dining habits shift toward family-friendly, convenient dining experiences. This rise has economic ramifications, such as the demand for more deals and value options. However, restaurants are also seeing a greater emphasis placed on quality experiences in quick-service and in-person dining settings. Foodservice establishments are responding by offering kid-friendly menus, family meal deals, and better accommodations for parents and children with quick service and in-person dining. Restaurants that cater to this growing demographic with flexible options, healthy meals, and engaging environments are poised to capture the loyalty of millennial families. Technology Trends Technology is redefining the foodservice industry in 2025, bringing exciting advancements and new challenges. As innovations transform operations and customer interactions, concerns over security and shifting consumer preferences also emerge. The increasing prevalence of QR codes and digital menus raises cybersecurity risks that demand attention, while the drive for authentic experiences leads to a decline in table tablets. Meanwhile, investments in order-ahead technology streamline convenience, and biotech food makes its way into more menus, reshaping the dining landscape. <figure> </figure> QR Code Vulnerability and Cybersecurity QR codes have become common in modern dining, but they come with increased cybersecurity risks. Hackers target these codes, embedding malicious links that compromise customer data and payment information. When customers scan these fake QR codes, they're directed to malicious websites that prompts them to enter sensitive information or click a link with a virus. As a result of this "Quishing" technique, foodservice establishments are stepping up efforts to secure digital interactions, investing in robust cybersecurity measures to protect their patrons and their business reputations. <figure> </figure> Phasing Out of Table Tablets The era of table tablets is winding down as diners seek more meaningful and less technology-driven experiences. Once popular for ordering and entertainment, these devices are being phased out in favor of more personal engagement with their fellow diners and staff. This trend is particularly noticeable in parents asking servers to remove a tablet from the table so their children aren't distracted by the games and other entertainment options. With restaurants shifting focus to human interaction, phasing out table tablets enhances guest satisfaction and boosts staff involvement and customer service quality. <figure> </figure> Order-Ahead Process Development Convenience continues to drive dining preferences, prompting foodservice establishments to refine their order-ahead processes. Advanced ordering platforms are being developed to ensure seamless and accurate service, catering to on-the-go customers while minimizing wait times. In establishments like Dominoes, customers can monitor their orders at every stage from preparation to delivery with a branded tracking system. Fast food establishments, like Chick-fil-A, continue to innovate their drive-thru and mobile ordering procedures to make the process as seamless as possible. The goal is to enhance efficiency and provide a frictionless experience with mobile apps and drive-thru experiences. <figure> </figure> The Rise of Biotech Food Biotech food is gaining traction, promising to revolutionize menus with sustainable, lab-grown, and precision-engineered ingredients using technology like CRISPR. Whereas GMO foods involve foreign DNA insertion into food, CRISPR alters the genes themselves for precise modifications without involving unnatural DNA traits. This trend provides chefs with unique creative opportunities and enables restaurants to offer eco-friendly, nutritious options that appeal to health-conscious, environment-first customers. Foodservice establishments are adapting to this shift, incorporating biotech food to stay ahead in the ever-evolving dining landscape where food sourcing is a growing issue. Customer Trends Customer trends in the foodservice industry are constantly evolving, and several key trends are set to shape the dining experience in 2025. Upscaling fast food is on the rise, with consumers seeking elevated experiences rather than quick-serve meals. The demand for customization continues to grow as diners crave personalized options to suit their unique preferences. Collaborations with celebrities and influencers are becoming more prevalent, influencing consumer choices and driving brand engagement. Additionally, the concept of “newstalgia” is gaining momentum as customers seek the familiar presented in new and exciting ways. <figure> </figure> Upscaling Fast Food One of the prominent trends in the foodservice industry that we expect to see in 2025 is the upscaling of fast food. Customers are increasingly seeking an elevated dining experience beyond traditional fast-food chains. Gen Z and Alpha are forgoing quick service menus when dining out in favor of fast-casual settings that they can share with their friends and social media followers. This movement is evident in new premium food items on fast food menus, such as the Chicken Big Mac from McDonald's, White Truffle Burgers from Shake Shack, and Chick-fil-A's Honey Pimento Chicken Sandwich. However, rising inflation presents a challenge for foodservice establishments as they strive to meet this demand without significantly increasing prices. Balancing quality and affordability when reengineering menus will be key for businesses navigating this evolving landscape. <figure> </figure> Demand for Customization Foodservice trends for 2025 are shaping up to reflect the growing demand for customization among consumers. With a heightened awareness of allergies and dietary preferences, establishments are adapting by offering customizable options to cater to individual needs. Build-your-own concepts, like burritos, grain bowls, and hot pots, are gaining popularity as customers seek unique dining experiences tailored to their specific tastes. However, it's worth noting that while more delivery apps are becoming prominent, some are opting to restrict customization options to streamline the ordering process. <figure> </figure> Celebrity and Influencer Collaborations With the rise of social media and influencer culture, celebrity collaborations and influencer dining experiences are expected to continue shaping the foodservice industry in 2025. From celebrity-endorsed menu items to exclusive pop-up dining events hosted by social media influencers, these partnerships bring a new level of excitement and visibility to restaurants. From Dolly Parton partnering with Duncan Hines to Post Malone and Raising Cane’s teaming up, celebrities can help draw attention to your brand. While contacting a celebrity may not be possible, local influencers have the power to turn customers to your business and attract a wider audience with a good review on their platforms. Invite them to come and sample new menu items, create content, and spread the word of what your business has to offer. <figure> </figure> Newstalgia “Newstalgia” is a blooming trend that combines nostalgia with a modern twist, offering customers a taste of the past with a fresh and innovative approach. Some locations are introducing this concept with menu changes like Crumbl Cookies featuring breakfast cereal and “ice cream truck” flavored cookies or McDonald’s re-releasing their Halloween buckets and Coke® glasses from the 90s. Other foodservice establishments are fully embracing Newstalgia with their theming. Beetle House NYC boasts a Beetlejuice theme for their bar, The Cauldron is opening up locations around the world that allow “wizards” to brew their own “potions” or signature cocktails, and S'MAC specializes in customizing mac and cheese to delight everyone’s inner child. With revamped classic recipes to retro-inspired decor, newstalgia brings a sense of comfort and familiarity to the dining experience while still catering to the contemporary preferences of today's consumers. How Do Restaurant Trends Benefit Your Business? Keeping up with the latest foodservice trends isn't just about staying current - it's also about boosting your business. By incorporating popular trends like world foods, newstalgia, delivery tracking, and cybersecurity, you can attract new customers, boost trust, increase revenue, and stay ahead of the competition. Embracing these trends not only enhances the dining experience for your patrons but also streamlines your operations, making your business more efficient and profitable in the long run.
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