Using the correct types of glasses for your crafted cocktails isn’t just for presentation, it also improves the drinking experience for your guests. The shape of the cocktail glass dictates how the glass is held in the hand, which can impact the temperature of the drink. Some glasses are designed to hold more ice, and some glass shapes enhance the aromatics of the drink. Read on to learn about the different types of cocktail glasses and the drinks they are designed to hold.
Shop All Cocktail Glasses1. Highball Glass

This tall straight glass holds about 8 to 12 ounces and is meant to be filled with ice. Best used for cocktails served on the rocks, the glass shape keeps the drink cold and preserves carbonation. Often used interchangeably with a Collins glass, the traditional highball glass is slightly shorter and wider than a Collins glass. The highball glass can be used to serve these cocktails:
- Rum and Cola
- Gin and Tonic
- Dark and Stormy
2. Collins Glass

Sometimes referred to as a highball glass, the Collins glass is actually taller, narrower, and has a slightly larger capacity at 10 to 14 ounces. This tall glass keeps your cocktails chilled and is best used for drinks that are diluted with a lot of ice and contain more than one mixer. The Collins glass is named for the Tom Collins cocktail, but can be used for any cocktail over ice. Reach for a Collins glass if you are serving any of these cocktails:
- Mojito
- Paloma
- Tom Collins
3. Zombie Glass

This glass was originally designed to hold the Zombie cocktail, a blend of juices, rum, and liqueur. The zombie glass is the tallest and most narrow of all the cocktail glasses, which helps to highlight colorful drinks. Its large capacity is meant to hold cocktails that are made with several mixers. Use a zombie glass to serve any of these eye-catching cocktails:
- Tequila Sunrise
- Fuzzy Navel
- Zombie
4. Rocks Glass

Also called an old fashioned or lowball glass, the rocks glass is short and wide with a sturdy bottom. Unlike the glasses above, which are designed to hold large amounts of ice and mixers, the rocks glass holds drinks made with mostly spirits. It's named for the classic cocktail, the Old Fashioned, which contains bourbon whiskey with a couple dashes of Angostura bitters. The shape of the glass allows for muddling ingredients, stirring, and adding a large cube of ice or two. Serve these classic cocktails with a rocks glass:
- Old Fashioned
- Negroni
- Sazerac
5. Coupe Glass

The coupe glass was originally designed to serve champagne. However, the broad round shape of this glass isn’t actually well-suited for carbonated drinks. The bubbles dissipate quickly due to the large surface area. Instead, this glass is best used for cocktails that need to be strained and served “up” with no ice, like a Manhattan. The shape of the glass shows off the color of the cocktail and the long stem prevents your hand from warming the glass. The elegant coupe glass is a sophisticated way to serve these cocktails:
- Manhattan
- Boulevardier
- Gimlet
6. Martini Glass

Probably the most recognizable cocktail glass, the martini glass looks stylish when held. It features a "v" shaped bowl design that requires the drink to be sipped, making it perfect for drinks with little or no mixers. You'll hear the martini glass often referred to as a cocktail glass, but the traditional cocktail glass is more rounded and slightly smaller. Use a martini glass to serve these strained cocktails:
- Martini
- Cosmopolitan
- Sidecar
7. Copper Mug

This iconic mug is great for keeping chilled drinks cool on a hot day, thanks to the conductivity of its copper construction. Historically, the copper mug has been used to serve the Moscow Mule cocktail, a blend of vodka, ginger beer, and lime juice. Copper is said to enhance the flavors of ginger beer and citrus, while also intensifying the carbonation. Most copper mugs are now lined with another material, like stainless steel, to avoid the potential for copper leaching into beverages. Try serving these drinks in a copper mug:
- Moscow Mule
- Mint Julep
- Greyhound
8. Margarita Glass

The iconic margarita glass features a large, round bowl with a broad rim that provides plenty of room for garnishes. The wide bowl allows the drinker to enjoy the aromatics of the drink with each sip, while also getting a taste of the salt or sugar-coated rim. A tall stem makes the glass easy to hold, even on larger capacity sizes. The margarita glass is perfect for serving these cocktails:
- Frozen Margarita
- Margarita on the Rocks
- Daiquiri
9. Hurricane Glass

This tall glass features a tulip-like shape with a flared rim and short stem. A standard hurricane glass holds 20 ounces which makes it ideal for serving tropical cocktails made with several ingredients and mixers. Originally designed for the Hurricane cocktail, the hurricane glass can be used to serve any tropical drink. The flared lip allows for the fruity aromatics to take center stage and also provides room for garnishes. Keep your bar stocked with hurricane glasses for serving these fruity cocktails:
- Pina Colada
- Singapore Sling
- Hurricane
When creating your own signature cocktails, make sure to put thought into the glass you'll use. For drinks that contain a lot of ice and non-alcoholic mixers, a tall highball glass is a great choice. If the drink contains only spirits and is strained, a rocks glass or coupe glass could be just what you need. Ultimately, the cocktail glass you choose can enhance your presentation and improve the drinking experience for your guests.
Related Resources

Types of Beverageware
Pairing a beverage with the correct glass is a key indicator of your establishment's class. From wine glasses that elevate the aroma of fine wines to specialty glasses designed for specialty cocktails, each type of beverageware serves a specific purpose. This guide will explore the various types of beverageware, including beer, coffee, and cocktail glassware, to help you supply your restaurant according to your needs. Shop All Glassware Use the following links to navigate to a type of beverageware: Wine Glasses Cocktail Glasses Beer Glasses Drinking Glasses Mugs, Cups, and Saucers Dessert Glasses Specialty Glassware Serving Beverageware Beverageware Chart

Best Tools for Bartenders
Whether you’re opening a new bar or aspiring to become a bartender, having the right tools is essential for crafting delicious cocktails and keeping up with a bustling barroom. For those not sure where to start, we’ve rounded up the top 10 bar tools every business that offers beverage service should have in stock. Equipping your bar with these basics will set you up for smooth service and expertly crafted cocktails. Shop All Bartending Supplies Learn about the most popular tools for bartenders: 1. Juicer 2. Jigger 3. Muddler 4. Cocktail Shakers 5. Liquor Pourers 6. Corkscrews and Bottle Openers 7. Bar Spoon 8. Bar Towels 9. Cocktail Strainer 10. Glass Rimmer 1. Juicer When it comes to crafting delicious cocktails with fresh ingredients, a juicer is a vital tool for bartenders. Manual juicers, such as citrus squeezers and reamers, are perfect for extracting juice from citrus fruits like lemons and limes. These handheld tools are easy to use and ideal for small batches or individual drinks. High-volume bars especially benefit from using electric juicers to streamline their cocktail preparation process. Electric juicers are excellent for batching your house-made sour mix or making super juice. Using juicers ensures flavor consistency in cocktails by quickly extracting the maximum yield from fruits. This not only enhances the taste of the drinks but also helps cut costs on fresh produce in the long run. Types of Juicers: Citrus squeezers, hand press juicers, reamers, electric juicers Juicer Benefits: Fresh fruit flavor, consistency, maximum extraction, and reducing waste Cocktails That Require a Juicer: Sour mix cocktails such as a margarita, whiskey sour, and long island iced tea, as well as a paloma, Moscow mule, screwdriver, and French 75 2. Jigger A jigger is a small, hourglass-shaped measuring device used to accurately pour liquid ingredients for cocktails, helping to maintain the quality and flavor of the drink. Not only does it help bartenders create consistent and well-balanced cocktails, but it also helps to reduce waste by preventing over-pouring. Additionally, jiggers can improve efficiency behind the bar by streamlining the measuring process and reducing the risk of errors. There are several types of jiggers, each with its own unique design and features. The most common types of jiggers include bell jiggers, classic jiggers, and Japanese jiggers. Classic jiggers typically have two cone-shaped measuring cups. This allows bartenders to switch between different measurements with ease. Bell jiggers have two different measuring cups on each end as well, but in a bell-shaped design. Japanese jiggers are known for their elongated, slender, hour-glass-shaped design and a more precise measurement scale. Types of Jiggers: Classic cone-shaped jiggers, bell jiggers, Japanese jiggers Jigger Benefits: Prevents overpouring alcohol, cost savings, flavor consistency Cocktails That Require a Jigger: A jigger is a useful tool for preparing any mixed drink 3. Muddler A muddler serves as a practical instrument for mashing, or "muddling," ingredients at the bottom of a glass or shaker. By exerting gentle pressure, bartenders can effectively extract the essential oils, juices, and aromas from the ingredients, elevating the overall taste and presentation of the cocktail. A muddler functions similarly to a miniature pestle, allowing for precise control over the muddling process. These versatile tools are particularly well-suited for crafting popular drinks such as mojito varieties, old fashioned, and sangria. When selecting a muddler, consider the design that best suits your needs. Flat-bottomed muddlers are ideal for muddling herbs as they help prevent bruising and bitterness, preserving the delicate flavors of the ingredients. On the other hand, toothed or ridged muddlers are better suited for crushing fruits and sugar, providing the necessary texture and consistency for certain cocktails. By choosing the right muddler for the job, bartenders can ensure optimal results in their mixology process. Types of Muddlers: Flat-bottomed muddlers, ribbed muddlers Muddler Benefits: Crushes fruits, herbs, and spices directly in a glass or shaker so the full range of essential oils, juices, and aromas are absorbed into the beverage Cocktails That Require a Muddler: Mojito, old fashioned, sangria, caipirinha, mint julep, whiskey smash 4. Cocktail Shakers Cocktail shakers facilitate the mixing, chilling, and dilution of ingredients through a vigorous shaking process with ice. This technique is specifically designed to expedite the blending of spirits with other ingredients compared to stirring, resulting in a thoroughly mixed cocktail. The act of shaking mixed drink ingredients introduces air, creating a frothy consistency. This aerated consistency enhances cocktails containing ingredients like egg whites or dairy. Whether concocting a refreshing summer drink menu or a refined martini, possessing a high-quality cocktail shaker in your bar toolkit is essential for bartenders aiming to craft flavorful and harmonious cocktails. Cocktail shakers are a must-have for bartenders, and there are several types to choose from. The Boston shaker is a classic two-piece set that is versatile and easy to use. The Parisienne shaker features a built-in strainer, making it convenient for quick and efficient mixing. The three-piece cobbler shaker consists of a base, strainer, and cap, making it easy to mix and strain cocktails in one vessel. Another option is the beehive cobbler shaker, which features a unique beehive design on the cap, adding a stylish touch to the bartending experience. Most cocktail shakers are made of stainless steel due to its durability, ease of cleaning, and fast chilling capabilities. Types of Cocktail Shakers: Boston shakers, Parisienne shakers, cobbler shakers, beehive cobbler shakers Cocktail Shaker Benefits: Efficiently blends mixed drink ingredients, cools cocktails, and aerates the beverage, creating a frothy consistency Cocktails That Require a Shaker: Useful for making any mixed drink, but particularly helpful for emulsifying drinks with juice, egg whites, or dairy, such as a Ramos Gin Fizz, grasshopper, or Brandy Alexander 5. Liquor Pourers Liquor pourers help bartenders accurately measure liquor with precision and consistency. By using liquor pourers, bartenders can ensure that each drink contains the correct amount of alcohol, reducing the risk of over-pouring and ultimately saving money on liquor costs. The precise pouring capabilities of liquor pour spouts help to maintain the balance and composition of cocktails, ensuring that each drink is perfectly crafted every time. Liquor pour spouts are available in a variety of designs to suit different preferences and needs. Choose between speed pourers, free-flow pourers, screened pourers, whiskey pourers, and wide-mouth pourers to meet your specific requirements and preferences. This versatility allows bartenders to customize the way they prepare mixed drinks, whether they prefer a controlled pour or a faster flow. Additionally, liquor pourers can be integrated into rack systems for efficient storage and organization behind the bar, making it easy for bartenders to access different spirits quickly during busy service hours. Types of Liquor Pourers: Free flow, screened, speed, whiskey, wide mouth, with collar, without collar Liquor Pourer Benefits: Reduces risk of overpouring, speeds up service, creates consistency Cocktails That Require a Liquor Pourer: Any mixed drink containing a hard alcohol can benefit from a liquor pourer 6. Corkscrews and Bottle Openers Corkscrews and bottle openers cater to a wide range of businesses, including bars, breweries, and wine tasting rooms. Bottle openers allow bartenders to quickly and effortlessly open beer bottles and other capped beverages. There are various types of bottle openers available, including traditional handheld lever openers, mounted openers for convenient installation on walls or countertops, and pocket-sized openers for on-the-go use. Some models even come with cap catchers to keep the workspace tidy. Corkscrews are essential for opening wine bottles and are commonly used in establishments that serve wine or cater events where wine is served. Wine bottle openers, also known as wine cork extractors, come in different styles, such as the classic corkscrew design or the eclectic cork extractor models. Bartenders can choose from handheld corkscrews for portability or, for a more sophisticated approach, continuous pull corkscrews offer a seamless and efficient way to extract corks from wine bottles. Waiters' corkscrews, also known as wine keys, feature a corkscrew, a small knife for cutting foil, and a bottle opener for beer caps. Types of Corkscrews and Bottle Openers: Handheld lever openers, mounted openers, pocket-sized openers, waiters' corkscrews, and continuous pull corkscrews Corkscrew and Bottle Opener Benefits: Quick and efficient opening of wine bottles and beer bottles Corkscrew and Bottle Opener Applications: Beer and wine service 7. Bar Spoon Bar spoons offer functionality and showmanship when mixing drinks. Japanese-style bar spoons are designed with a dual-purpose functionality, allowing bartenders to mix drinks with one end and handle small quantities of ingredients with the other. Knob bar spoons are typically 10 to 12 inches in length and feature a long handle with a small plastic or metal cap on the end. This design is ideal for stirring cocktails in tall glasses and shakers. Weighted end bar spoons are designed to add balance and efficiency to drink preparation, making them a favorite tool among professional bartenders. Fork-end bar spoons are specifically crafted to stir drinks with one end and spear pieces of fruit and garnishes with the other, adding an elegant touch to cocktail presentation. Muddler bar spoons feature a flat end that doubles as a muddler, allowing bartenders to gently crush herbs, fruits, or other ingredients directly in the glass. Bar spoons with a strainer end provide a convenient way to strain out chunks of ice or other cocktail ingredients, ensuring a smooth and consistent drink texture. Types of Bar Spoons: Japanese bar spoons, fork-end bar spoons, knob bar spoons, muddler-end bar spoons, strainer-end bar spoons, weighted bar spoons Bar Spoon Benefits: Smooth stirring, layering, and measuring of mixed drinks Cocktails That Require a Bar Spoon: Martini, Manhattan, Negroni, old fashioned, Rob Roy, Vesper 8. Bar Towels Bar towels are an essential tool for bartenders to maintain a clean and efficient workspace. Available in white and natural color choices, these towels are designed to pick up liquids and reliably hold them to prevent drips and spills. Purchasing bar towels in bulk offers several benefits for commercial establishments; it ensures bartenders always have a fresh supply of clean towels on hand, reducing the risk of cross-contamination and maintaining a high level of cleanliness in the bar area. Additionally, buying in bulk can result in cost savings for businesses over time. Cotton bar towels are a popular choice thanks to their absorbency and durability. They are soft to the touch and can easily soak up spills and messes, making them ideal for wiping down bar surfaces and glassware. Microfiber bar towels are another excellent option, known for their superior absorbency and quick-drying properties making them ideal for cleaning and polishing glassware without leaving streaks or lint behind. Bar towels come in solid or striped designs, allowing bartenders to easily differentiate between towels designated for specific tasks. If your business doesn't have the capability to launder its bar towels, disposable towels and wipers are an effective alternative. Types of Bar Towels: Cotton bar towels, microfiber bar towels, solid color bar towels, striped bar towels, disposable bar towels and wipers Bar Towel Benefits: Maintaining a clean bar space, reducing cross-contamination 9. Cocktail Strainer Cocktail strainers remove ice from a mixed drink before it is poured into a serving glass, ensuring that only the liquid portion of the cocktail enters the glass. This step is crucial to achieving a perfectly chilled cocktail served straight up, without any ice dilution. This step is necessary when making traditional gin martinis or cosmopolitans. In the world of mixology, the cocktail strainer is a tool that goes beyond mere functionality, elevating the presentation and taste of your cocktails. There are various types of cocktail strainers available to cater to different mixing techniques and preferences. The Hawthorne strainer is a popular choice, featuring a coil that helps strain out ice and other solid ingredients while pouring the drink. The julep strainer is another timeless option, designed with a perforated bowl shape that allows for smooth pouring without any unwanted particles. For those who prefer a more refined approach, the mesh strainer offers a fine sieve that ensures a silky texture and removes any small ice chips or herb remnants. Additionally, cocktail strainers come in a range of designs, including vintage-inspired styles and scalloped shapes that add an extra touch of elegance to your bar top. Whether you are a seasoned bartender or a home enthusiast, investing in a quality cocktail strainer is a must for mastering the art of crafting exceptional drinks. Types of Cocktail Strainers: Hawthorne strainer, julep strainer, mesh strainer Cocktail Strainer Benefits: Removing ice before a cocktail is poured, perfectly chilled straight-up cocktails, bartending showmanship, and presentation Cocktails That Require a Cocktail Strainer: Martini, cosmopolitan, sidecar, Manhattan, daiquiri 10. Glass Rimmer Glass rimmers help you add sugar and salt to the rim of your cocktail glasses, creating eye-catching drinks that leave a lasting impression on your customers. They not only enhance the aesthetic appeal of your beverages, but they also enhance their flavor. Salt and sugar glass rimmers are equipped with round compartments designed to fit a wide variety of cocktail glasses, ensuring even coverage along the rim of your drink. This uniform application of salt or sugar not only enhances the visual appeal of your cocktails but also ensures that every sip is perfectly balanced in taste. Incorporating glass rimmers into your bartending toolkit will expedite your workflow and help you create memorable drinking experiences for your customers. Glass rimmers help keep the bar tidy by offering a convenient, contained setup for rimming glasses. For bartenders looking to streamline their garnish organization, glass rimmers with multiple compartments and labels are a must-have tool. These glass rimmers allow you to easily organize and identify different cocktail rimming agents such as salt, sugar, and Tajin, making it simple to create consistently beautiful and flavorful drinks every time. Whether you are preparing salt-rimmed classics like the margarita, bloody mary, paloma, and mezcal cocktails, or sugar-rimmed favorites like the sidecar, cosmopolitan, and lemon drop martini, glass rimmers are indispensable tools for achieving professional-quality results. Types of Bar Glass Rimmers: Units come in 1 to 5 compartment models and various lengths and diameters to accommodate different cocktail glasses Bar Glass Rimmer Benefits: A bar glass rimmer provides a convenient and efficient way to apply salt, sugar, or spices to glass rims, allowing bartenders to enhance the presentation of drinks and create a harmonious blend of flavors Cocktails That Require a Bar Glass Rimmer: Margarita, bloody mary, paloma, sidecar, cosmopolitan, and lemon drop martini Back to Top Best Bartending Tool Brands When purchasing bar tools, it is crucial to be well-versed in the top bar smallwares brands. We have curated a list of top-rated bartending tool brands that bar operators and aspiring bartenders must familiarize themselves with to choose the highest quality products for their establishments. Acopa Acopa is known for its high-quality items that offer exceptional value. They're an ideal option for new businesses looking to stock up on bartending tools in bulk without overspending. Acopa's catalogue includes a wide range of everyday food and beverage service essentials at affordable prices. Can Acopa Products Be Customized? Customization is available on a selection of Acopa bar tools Acopa Bar Tools: Bar spoons and forks, bar accessories, cocktail shakers, liquor pourers, corkscrews, and bottle openers See what our customers are saying about Acopa cocktail shakers here! Barfly® Barfly® is a top-tier bartending tool brand known for its unwavering dedication to the artistry behind cocktail making. As a subsidiary of Mercer, a company established in 1968 with a strong focus on innovation, Barfly® was created to cater to a specific need in the foodservice industry by offering high-quality barware that meets the demands of professional bartenders and mixologists. Each Barfly® item is designed to be both efficient and elegant, ensuring an eye-catching presentation for any establishment. Can Barfly® Products Be Customized? Customization is available on a selection of Barfly® bar tools Flavors: Cocktail shakers, liquor pourers, jiggers, muddlers, manual juicers, graters, cocktail strainers, bitters bottles, stirring glasses, ice picks, cocktail stirrers, corkscrews, and bottle openers See what our customers are saying about Barfly® muddlers here! Choice Choice brand is dedicated to providing products at an economical price point, allowing entrepreneurs without a lot of capital to enter the foodservice landscape. Perfect for bars looking for functionality while keeping costs low, Choice offers a wide range of mixology essentials. With Choice, you can get everything you need to run your bar efficiently, even on a smaller budget. Can Choice Products Be Customized? Customization is available on a selection of Choice bar tools Choice Bar Tools: Bar glass rimmers, bar accessories, muddlers, bar spoons and forks, bar towels, corkscrews, and bottle openers See what our customers are saying about Choice bottle openers here! American Metalcraft Established in 1947 by the esteemed Archer Kahn, American Metalcraft has become a leading figure in the realm of tabletop supply manufacturers within the foodservice industry. Boasting a storied legacy of over seventy years, American Metalcraft has earned acclaim for its commitment to providing top-notch products that cater to the ever-changing demands of the hospitality field. Their bartending tools meet the rigid quality standards American Metalcraft is known for, making them valuable additions to any bar. Can American Metalcraft Products Be Customized? Customization is available on a selection of American Metalcraft bar tools American Metalcraft Bar Tools: Liquor pourers, cocktail shakers, barspoons and forks, corkscrews and bottle openers, cocktail strainers See what our customers are saying about American Metalcraft stainless steel jiggers here! Back to Top These foundational tools help you create delicious cocktails efficiently and effectively. From juicers and jiggers to muddlers and cocktail shakers, having the right tools on hand is crucial for a successful bar operation. Upgrade your bar tools today to increase sales, provide faster service, and maintain flavor continuity in every drink you serve. <!-- Start Author Bio Block --> Written by Kayla Nelson Kayla has 8+ years of experience at Webstaurantstore, specializing in writing about foodservice operations, culinary techniques, and unique ingredients. When she's not writing, she's in the kitchen passing her love of cooking onto her toddler, one messy, joy-filled recipe at a time. Learn more about this author and WebstaurantStore's Content Writing Team here! <!-- End Author Bio Block -->

How to Open a Bar
Have you been dreaming of opening your own bar but you’re not quite sure where to start? You’ve probably thought about your concept and your name, but maybe you’re unsure about some of the finer details, like how to obtain funding and permits. Running a successful bar can be lucrative and rewarding, as long as you perform some careful research and follow the correct steps. We outline the process of starting your own bar, from the initial concept to your grand opening, so you can fulfill your dream of becoming a bar owner. Shop All Bar Supplies How to Open a Bar Opening a bar requires some initial research and planning. You can make sure that you're covering all the bases by following our bar opening checklist below. Click on any of the steps to read the section that most interests you: Choose a Bar Concept and Brand Choose a Name for Your Bar Choose a Business Entity for Your Bar Write a Bar Business Plan Secure Funding for Your Bar Find the Perfect Location Obtain Permits and Licenses Find a Liquor Supplier Design a Bar Layout Buy Your Equipment and Supplies Hire the Right Staff Advertise Your Bar Host Your Soft Opening 1. Choose a Bar Concept and Brand The fun part of starting your own bar is creating your concept and brand. Your concept includes all the general ideas you have about what kind of bar you want to open. Your brand is slightly more defined and encompasses the identity and mission of your business. Every detail of your bar should support your brand, from your service style to your decor and ambiance. A good question to ask yourself is how do you want people to feel when they walk in your bar? Here are some examples of bar concepts to get you thinking about your own bar: An unpretentious neighborhood bar with comfortable booths and a jukebox of classic hits, where folks can unwind after work. A barcade with vintage pinball games that serves only a few types of beer, where guests can let loose and have fun on a Friday night. A moody martini bar with neon lights and hypnotic music, where guests can feel like they’re part of an exclusive club. A sophisticated wine bar with modern furniture and art on the walls, where guests can sip flights of wine paired with appetizers. The most important thing to note is that your concept and brand should be in line with the demographics of your chosen location. When you get to the step of performing market research, you may have to adjust your brand to meet the needs of the neighborhood you are serving. 2. Choose a Name for Your Bar Choosing the name for your bar can feel like the moment that your dream is becoming a reality, but how do you choose the right name? Make sure that it’s catchy, make sure it reflects your brand, and make sure it’s unique. Remember that your name will be used on all of your marketing materials and merchandise, including menus, staff uniforms, and advertisements. Stay away from names that are too long and complicated. After you’ve chosen a name that represents your bar perfectly, it’s time to consider trademarking it. This protects your name from being used by any other businesses, which can be helpful if your location is in a high-density area. It’s especially important if you plan to expand your business to multiple locations in the future. 3. Choose a Business Entity for Your Bar Every business owner has to decide what type of entity or business structure to establish. This impacts your legal liability, your ownership rights, how your business is taxed, and your funding options. These are the common entity types for small business owners: Sole Proprietorship - This is the most common type of structure for small businesses and requires no paperwork to set up. Once you start a business that operates for profit, you are automatically running as a sole proprietorship. The downside of this entity is that as the bar owner, you are liable for any lawsuits against your business. Partnership - A verbal agreement between two or more taxpayers is all that’s needed to start a partnership, which makes it very appealing. However, you are liable for the mistakes of your partner so it’s recommended that you go ahead and create a partnership agreement anyway. Always have a lawyer review your partnership agreement before signing. Limited Liability Company - Also known as an LLC, this type of business entity is very popular due to its liability protection. Because an LLC exists as its own separate legal entity, the business owner isn’t liable for any lawsuits against the business. The downside of an LLC is that it does require the proper forms and a fee to be filed with the Secretary of State’s office. 4. Write a Bar Business Plan This is the point where you need to sit down and get your business plan on paper. Having a thorough business plan is going to help you when you reach out to investors and apply for loans. It’s also a great way to work through any areas of uncertainty you may have about how your business is going to operate. A bar business plan should include the following: Executive Summary Company Overview and Description Market Analysis Business Offerings Management Marketing and Public Relations Strategies Financial Projection 5. Secure Funding for Your Bar After doing your financial projection you’ll have a better idea of the funding you’re going to need to make your dream happen. Make a list of all the startup costs required to get your bar running. Then add in the cost of daily operations, including the cost of alcohol, salaries, utilities, and rent. From there you can create a budget and forecast how much money you’ll need to keep your bar running for the next year. Next, determine how much money you have to put towards your startup costs and how much additional funding you’ll need. Now that you have a definitive number, you can begin the process of applying for loans. The initial investment that you make could be paid back within a few years if you run your bar successfully. 6. Find the Perfect Location Performing a location analysis is the best way to find the perfect location for your bar. There are many factors to consider, but these are some of the most important: Target Demographics - You should either begin by targeting a location with demographics that match up with your concept, or base your entire concept off of the demographics of a predetermined location. Health Regulations and Zoning - Zoning regulations can vary greatly between cities and counties. Make sure to become familiar with your location's zoning laws so you know what to expect. Visibility and Access - It’s extremely important to choose a location that is visible to people driving or walking by. Accessible parking is always optimal. Nearby Competition - If an area is already saturated with bars, you may want to either choose a different location, or make sure your bar has a unique concept that stands out. 7. Obtain Permits and Licenses Making sure you have the appropriate licenses may be the most tedious step along the way, but it’s vital to getting your bar open for business. It never hurts to enlist the help of legal counsel to make sure you have all the bases covered. The number of permits you’ll need and the total cost of fees will vary by state. These are some of the most important licenses required: Employee Identification Number - You’ll need an Employer Identification Number, or EIN, to apply for many of the permits below. This number identifies you as an employer and allows you to officially hire your staff. To obtain your EIN, visit the IRS website and fill out their online application. Liquor License - Without a liquor license, you can’t legally sell alcohol. Not only does the license permit you to sell alcoholic beverages, it also determines what type of alcohol you can sell and the times and days you can operate. The process for obtaining one can be lengthy, so you should start on this one right away by contacting your state’s Alcoholic Beverage Control agency. Or, consider starting a zero-proof bar, and you can skip this step. Foodservice License - If you plan on serving food at your bar, you’ll need a foodservice license. This ensures that your business meets food safety laws and regulations. To obtain a foodservice license, apply online at your state government’s website. Alcohol and Tobacco Tax and Trade Bureau - Referred to as the TTB, this federal agency regulates businesses that sell alcohol. Before you open for business you’ll need to register with the TTB, which can be done on their website. The TTB also requires that you keep a record book containing the date and quantity of all alcohol received from your suppliers. This step is very important because if you get inspected by a federal officer and fail to produce the log book, you could be fined up to $10,000. Here are a few examples of other permits you may need to open your bar: Sign Permit Music Permit Certificate of Occupancy Pool Table Permit Dumpster Placement Permit 8. Find a Liquor Supplier With most of the paperwork out of the way, it’s time to make a wish list of the spirits, beer, or wine that you want to stock in your bar. You might already have a selection in mind or you could do some research to see what’s popular in the area. The concept of your bar might weigh heavily in this decision, especially if you’re going to specialize in one type of alcohol, like craft beer or small-batch wines and spirits. You’ll want to find an alcohol distributor that offers the brand and products you have on your wish list. Many wholesalers have websites with portfolios that showcase all their products and pricing. Here are some things to keep in mind when you choose a distributor: Brand selection Minimum purchase requirements Payment terms and discounts Delivery dates Availability of brand ambassadors or promotional materials Once you stock your bar with alcohol, you should begin to take liquor inventory so that you can maintain the appropriate quantities. Taking consistent liquor inventory will give you an idea of how your bar is performing, what your par levels should be, and which products are selling. 9. Design a Bar Layout If you’re designing your bar from scratch, the best thing to do is take measurements of the entire space. You can draft the layout on paper or take advantage of design software to come up with a virtual blueprint. Having the blueprint is going to help you choose fixtures, equipment, stools, and seating that will fit inside your space. Keep in mind that the space should remain functional. Your staff should be able to move freely around any tables or booths. The area behind your bar should have enough space for liquor displays, speed rails, and bottle coolers. You should also allow enough room for the maximum number of bartenders on your busiest shifts. When it comes to choosing your decor, make sure it supports your brand and concept. Artwork, lighting fixtures, and furniture can all be used to create an experience for your guests. Check out current design trends to come up with ideas. 10. Buy Your Equipment and Supplies You’ll need to outfit your bar with some basic equipment in order to serve drinks. It’s important to factor in the space and electrical requirements you’ll need for these items: Bottle Coolers - These back bar coolers provide space for all the bottles and cans that you’ll need to keep chilled. Ideally, the bottle cooler will sit under your bar so that bartenders can access it quickly. Ice Machines - It’s going to take a lot of ice to keep the beverages flowing at your bar. You’ll need a reliable ice machine to produce large volumes of ice throughout the shift. Ice Bins - Once your ice machine makes the ice, you’ll need to store it in a place that’s convenient for your bartenders. Under bar ice bins fit beneath the bar so your staff can easily access ice for cocktails and blended drinks. Glass Washer - Having a glass washer under the bar is extremely convenient. Some models are designed to fit inside an underbar sink and require no electricity. Bar Blender - You’ll need a reliable, commercial-grade bar blender for making popular blended drinks like daiquiris and margaritas. Look for a model with a cover to reduce noise while blending. Beer Dispensers - Your bar isn’t complete without a beer dispenser. These units feature a refrigerated cabinet that holds your beer kegs, while the beer is dispensed through a tap tower on top of the dispenser. In addition to your bar equipment, you'll also need to stock up on other bar essentials. Make sure you have the appropriate glassware to serve your beverages. Depending on your menu, you might need garnishes, drink ingredients, and cocktail mixes. For your bar top, you'll need cocktail napkins, coasters, and stirrers. 11. Hire the Right Staff Different types of bars may have different staffing needs. For instance, a large nightclub will require some additional employees that a small neighborhood bar won’t need, like bottle service staff or a house DJ. If you own a wine bar, you might want a sommelier on staff. Here are some of the key positions that you’ll need to get most bars up and running: Bar Manager Bartenders Barbacks Servers Host / Hostess Security / ID Checker Many potential employees are enthusiastic to start a new venture and get in on the ground floor of a new bar. With such a high turnover rate, the best way you can keep your stellar bartending staff is by defining your workplace culture from the very beginning. In addition to interviewing and hiring new employees, make sure that you create a thoughtful training program that outlines clear expectations. A critical part of bar ownership is ensuring that your staff is well-trained to look for signs of visible intoxication. Your training program should emphasize these signs and provide guidance on how to deal with intoxicated patrons. It's your responsibility to make sure that your guests are safe at all times, while they enjoy drinks at your bar and when they leave your bar. 12. Advertise Your Bar You’ve done your due diligence and now you’re ready to let the community know about your new bar. This is where the critical step of advertising and marketing your bar comes into play. Here are some tips you can use to inform your potential customers about your business and build excitement about your opening day: Create a website – Building a website for your bar is essential. Many customers will be researching your business online before making a visit, so you should provide key information on your site. Your site should also be representative of your brand. Use social media – Another way to reach potential customers is by creating accounts on social media platforms like Facebook, Twitter, and Instagram. You can share high-quality photos of your signature cocktails and advertise promotions. Make a Yelp account – Create a business profile on Yelp so that you have more online visibility and customers can submit reviews for your bar. You can personally ask your guests to leave reviews by putting a request on your bar receipts. Sign up for Google My Business – Google My Business is a free service that ensures your bar information will show up in Google searches and on Google Maps. Make sure to provide as much information as possible, including your website, hours, photos, and price ranges. Use your store front – As you’re doing construction on your new bar, passersby will be naturally curious about your new business. Make sure to utilize posters and sidewalk signs to provide information about your bar and the opening date. Place an ad in the local paper – Purchase advertising space in the local newspaper to share information about your new bar. You could even include a coupon for half-off drinks. Create a loyalty program – Sign up for a mobile app loyalty program and reward your guests for their continued business. If you specialize in craft beers, provide a way for guests to track and rank the beers they’ve enjoyed at your bar. Promote a Happy Hour – Happy hours are a great way to attract customers through value-priced drink specials. You can also offer complimentary samples and free snacks. Host an event – There are a variety of events you could host in your bar to create some buzz. If you own a wine bar, consider hosting a wine tasting. If you own a tap house, trivia nights can be very successful at bringing in more customers. Don’t forget the most important event of all, your grand opening! 13. Host Your Soft Opening A soft opening is a practice run that allows your bar staff to test out their operation on a limited number of guests before the actual grand opening. The benefit of a soft opening is that it gives you an idea of what you are doing right and what areas of your service may need more attention. Your staff gets the opportunity to practice without the pressure that comes with a busy opening day. An easy way to host a soft opening is to invite the friends and family of your employees for a sneak peek event. Now that you’ve become familiar with all the steps necessary to opening a bar, you can begin to make your dream a reality. By planning every aspect of your bar operation ahead of time, you can start your business off on the right foot.