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Game Day Promotions for Your Bar

The beginning of February is host to one of the biggest sports events of the year, and with millions of people hosting watch parties and going out to bars to watch the game, it's an excellent opportunity to make a big profit. Because of the size of the holiday, you can expect a lot of competition among nearby bars and restaurants for football fans' business. Keep reading to learn how you to can make your business stand out from the rest, market your event to potential customers, and ensure that your customers spend more at your Game Day party.

5 Easy Game Day Promotions For Your Bar or Restaurant

Here are five easy ways that your business can bring in customers and then persuade them to make big orders.

1. Hold Giveaways

Hold Giveaways

Giveaways are an excellent way that you can bring customers in to your business on Game Day. You also have a lot of options when it comes to deciding what to give away. Sports merchandise like jerseys, posters, and signed memorabilia is an excellent choice for sports giveaways, but you can also choose sports-themed decorations and furniture that feature the teams playing in the game. To ensure that your giveaway has the biggest effect possible, post about it on your social media accounts in the weeks leading up to your NFL Championship game party. This will build excitement and anticipation and will help bring in customers on the day of your event.

2. Offer Discounted Rates

Customers are bound to spend sizeable amounts of money on food and drinks when watching the big game, so you don't have to worry about discounts cutting into your bottom line. Instead, offering discounts can persuade customers to order more. Additionally, NFL Championship promotions can set your business apart from your competitors and bring in more customers to your business. When it comes to discounting items, you have several options. You can offer discounts on specific items like taking 20% off beers or wings, or you can offer specials like giving customers a free beer with an order of two dozen wings.

3. Create a Sports-Themed Menu

Sports-Themed Menu

When planning your event, it's a good idea to adjust your menu. This is an excellent choice for two reasons: first, because it won't overwhelm your customers and second, because it's more manageable for your staff to make a few select dishes than your entire menu. Additionally, creating a new game sports-themed menu at your restaurant or bar allows you to show off your creativity and design dishes and cocktails based on the teams that are playing.

4. Stay Interactive

Once you have customers in your bar or restaurant, you need to keep them engaged and ordering more food and drinks, and one of the best ways to do this is to offer specials and promotions based on what's happening in the game. For example, you can offer $2 beers for five minutes after a team scores a touchdown or scores a field goal. Another excellent choice would be to offer discounted drinks and food during halftime, because it provides a break in the action where customers can re-stock up on drinks and food and prepare for the second half.

5. Offer Delivery and Take-Out Options

Delivery Options

While many customers will go out to watch the big game, some will choose to host their own watch parties, but your business can still profit from private parties by offering delivery and take-out deals. One way to get the most out of your delivery or take-out service on Game Day is to offer special delivery-only discounts, such as discounts when customers order a set amount of food. This gives the customers a discount while also ensuring that you'll get large orders that make delivery worthwhile. Additionally, if you don't have your own delivery driver on staff, you can take advantage of third-party apps and services like UberEats or Postmates.

Game Day is a busy day for bars and restaurants, but you can follow these five tips to take advantage of it. Advertise your promotions to bring in more customers, and offer specials and discounts to help ensure that customers place more orders and increase your profit margin. Additionally, offering NFL Championship promotions can help your business stand apart from your competition, and it can even bring in repeat customers after the Super Bowl is over.

Posted in: Advertising & Marketing | Bars & Breweries | By Richard Traylor
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