WebstaurantStore / Food Service Resources / Blog

Championship Football Game Promotion Ideas for Your Bar

The Championship Football Game, considered one of the biggest sporting events in the country, creates an excellent opportunity to make a big profit at your foodservice business. You can expect a lot of competition among nearby bars and restaurants on this day in February as well. Keep reading to learn how you can make your business stand out from the rest, market your event to potential customers, and ensure that your customers spend more at your restaurant on game day.

5 Easy Football Game Restaurant Promotions

Here are five easy ways that your restaurant or bar can bring in customers who place big orders while watching the game.

1. Hold Giveaways

People raising glasses and hands in front of football game on screen

Giveaways are an effective tactic that you can use to bring customers into your business on game day. You also have a lot of options when it comes to deciding what to give away. You can choose sports-themed decorations and souvenirs to give away to winners or other memorabilia like jerseys and signed pictures. Post this information on your social media accounts in the weeks leading up to your football party. This will build excitement and anticipation and will help bring in customers on the day of your event.

2. Offer Discounted Rates

Customers are bound to spend sizeable amounts of money on food and drinks when watching the big game, so you don't have to worry about discounts cutting into your bottom line. Instead, offering discounts can persuade customers to order more. Additionally, Championship Game promotions can set your business apart from your competitors and bring in more customers to your business. You can offer discounts on specific items, like taking 20% off beers or wings, or you can offer specials like giving customers a free beer with an order of two dozen wings.

3. Create a Sports-Themed Menu

Hands reaching for plates of football appetizers

When planning your event, it's a good idea to adjust your menu. This is an excellent choice for two reasons: it won't overwhelm your customers, and it's more manageable for your staff. Additionally, creating a new big game menu for your restaurant or bar allows you to show off your creativity and design dishes and cocktails based on the teams that are playing.

4. Stay Interactive

Once you have customers in your bar or restaurant, it's important to keep them ordering more food and drinks, and one of the best ways to do this is to offer specials and promotions based on what's happening in the game. For example, you can offer $2 beers for five minutes after a team scores a touchdown or a field goal. Another choice would be to sell discounted drinks and food during halftime.

5. Offer Delivery and Take-Out Options

Delivery man handing pizzas to woman who is handing him money

While many customers will go out to watch the big game, some will choose to host their own Championship Game watch parties that you can deliver food to. One way to get the most out of your delivery or take-out service on game day is to offer special delivery-only discounts. Give customers a discount when they order a certain amount of food to help make delivery worthwhile.

Additionally, if you don't have your own delivery driver on staff, you can take advantage of third-party apps and services like UberEats or Postmates.


Football game day is a hectic time for bars and restaurants, but you can follow these five tips to take advantage of it. Advertise your promotions to bring in more customers, and offer specials and discounts to ensure that customers place more orders and increase your profit margin. Additionally, offering game day promotions can help your business stand apart from your competition, and it can bring in repeat customers after the Championship Game is over.

Posted in: Advertising & Marketing | Bars & Breweries | By Richard Traylor
Leave a Comment

A WebstaurantStore account is required to comment. Already have an account? Log In Here or Create an account.

Webstaurant TVProduct demonstrations, how-to's, & descriptions ArticlesIn-depth information and tips for running a successful restaurant Buying GuidesTools to help you find the perfect product for your business