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What Are Micro Markets?

Micro markets are miniature food retail spaces with self-checkout technology. Along with being a large foodservice trend for this year, these new miniature markets are focused on being convenient, healthy, and simple for any customer choosing the micro market experience. Continue reading to learn more about micro markets, the differences between micro markets and vending machines, and where you might find them.

What Is A Micro Market?

Credit Card

Micro market vending consists of open shelves and refrigerated food kiosks that offer healthy pre-made food, fruit, drinks, and coffee, while also using an automated payment system at checkout for maximum convenience. Micro markets are also similar to vending machines, but the two types of food dispensers have various differences.

Think of micro markets as your mini supermarket. Micro markets provide customers with alternative food options to purchase for breakfast or lunch. With an easy-to-access location, micro markets are where you can grab a snack or meal and go on with your day.

Micro Markets vs Vending Machines

Micro markets may seem very similar to vending machines, but they do have their differences. Here’s a breakdown of the main differences between micro markets and vending machines.

Micro Markets

  • Use of a touchscreen automated service and tap-to-pay payment options
  • Modern grab and go food stand
  • Open-style purchasing
  • Restocked daily
  • Healthier snack and meal options
  • Accepts coupons and loyalty cards

Vending Machines

  • Various types of payment options
  • Restocked on a strict fulfillment schedule
  • Dispensing can be fickle
  • Enclosed-style purchasing
  • Limited variety of food offerings
  • Refrigerated machines for drinks

Where to Find Micro Markets

Micro Market

Because micro markets are extremely easy to set up, they can be established almost anywhere that provides a power outlet and reliable internet connection. The micro market also needs to have access to refrigeration to keep grab-and-go food cold and at a food-safe temperature for consumption. With the increasing popularity of micro markets, you might notice them in the following places:

  • Airports
  • Corporate office buildings
  • Supermarkets
  • Hospitals
  • Academic buildings
  • Hotels
  • Senior care facilities
  • Factories
  • Government offices
  • Health clubs

Micro markets are becoming more popular and do present a great business opportunity for many entrepreneurs and existing business owners to provide food options to customers. Level up any facility's food options with micro markets! Your employees or visitors will love the easily accessible and healthy food options micro markets provide.

Posted in: Foodservice Trends | Management & Operation | By Angalena Malavenda
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