If your restaurant, bar, or brewery is interested in starting a beer festival in your town, you may find yourself feeling overwhelmed and wondering where to start. There are many different things to consider when holding a beer festival. Where will you hold your event? How can you make it special or unique? How should you go about advertising the festival and selling tickets? What kind of equipment will you need on the day of the event? For the answers to these questions and helpful beer event ideas, keep reading our tips on how to start a beer festival.
Where Should You Hold Your Beer Festival?
Location, location, location! Choosing the perfect spot for your beer festival is very important. If you're holding the event during a warmer month, consider using a park, sports field, or air conditioned event center. If it's a colder time of year, you might choose a convention center, hotel, or indoor sports complex to keep attendees out of the elements. You'll also want to be aware of weather, and, if you hold an outdoor event, have a back-up plan ready in case it rains. Regardless, you should choose a high-traffic location that will draw the attention of passersby who don't already have tickets or know about the event.
One other thing: make sure you have plenty of bathrooms, as guests will be consuming lots of beer and won't want to wait in long restroom lines. Timing is also very important. You should always make sure your festival doesn't conflict with other events in the area, as this will negatively impact attendance.
Which Permits Do You Need for Your Beer Festival?
The amount of permits you'll need will vary based upon your state and town, but you'll probably need a temporary special event license. Additionally, you'll want to procure insurance that protects you against liability, should attendees be injured or choose to drink and drive. Special event licenses often limit the size or number of samples guests can consume, and some areas may also require you to serve food to counteract the effects of alcohol. Be sure to apply for permits well in advance, as securing them can be a very intricate and time-consuming process.
How Will You Sell Tickets to Your Beer Festival?
In addition to procuring licenses for your beer event, you'll also want to think about how you'll go about selling tickets. Choose a reliable ticketing service for attendees to purchase tickets ahead of time online or by phone, and decide whether guests will also be able to purchase tickets at the door.
Similarly, will you charge one flat fee, or will patrons pay per drink as they move from table to table? Charging a flat fee up front is usually your best bet, as it will slow down vendors if they have to make change or run credit cards for every guest. However, if the participating breweries disagree over what the flat fee should be, it's probably best to have patrons pay for each drink. You can also institute a voucher system where guests purchase tickets ahead of time and then exchange them for each beer.
How Will You Advertise Your Beer Festival?
When it comes to advertising your beer event, social media is your best bet. Use Facebook, Twitter, Instagram, and other social media platforms to get the word out, and you might also consider advertising in newspapers, magazines, and even on local radio or TV stations. Putting up fliers at bars, bottle shops, breweries, and brewpubs is also a great way to draw in beer enthusiasts.
You could also send an email blast to different beer aficionado groups and give away free tickets to drum up interest. Another great way to attract attendees is to partner with drinking apps, some of which promote nearby beer festivals or provide discount codes for participants. Also, decide whether your event is 21 and over only or if families are also welcome. This information should be clearly advertised ahead of time, as it will help patrons decide whether or not to attend.
What Supplies Do You Need for Your Beer Festival?
When the big day arrives, there are several important supplies you'll need to keep the beer flowing all day. First, if you're providing the beer yourself (rather than leaving that up to the breweries), you'll need several kegerators to keep beer cold and ready to serve. You'll also want to have plenty of sampler glasses on hand for patrons to carry from table to table.
To save money, provide each attendee with one sampler glass they'll use throughout the festival. Concurrently, make sure to set up plenty of rinsing stations throughout the event for them to clean their glass between samples. Depending on your preferences and expectations, you may also want to obtain chairs, tables, and tents. General event management supplies like wristbands, crowd control materials, and safety products are necessary, too.
What Should You Do on the Day of Your Beer Festival?
To increase sales, consider offering beer-related merchandise like t-shirts, glassware, and other memorabilia at your festival. You can also create a customized souvenir for guests to take home to remember the event. Another option is to employ musical acts and local food trucks to keep patrons entertained and full of delicious food.
If attendees can bring children, you might also want to include areas where they can play. Finally, make you and your staff available throughout the day to answer questions and accommodate any concerns your guests may have. Providing this level of service will improve your patrons' overall experience and increase the likelihood they'll visit your business in the future.
Holding a beer festival in your town is a great way to improve your business's visibility and profits, while also introducing attendees to beers they've never tried before. When planning your event, be sure to consider elements like venue, timing, advertising, permitting, tickets, and what to do on the day of the event. Addressing these questions beforehand is crucial to the success of your beer festival and will increase the chances of it becoming an annual event.
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How to Start a Brewery
Breweries are popular with a variety of customers, whether they're a casual beer drinker, a craft beer enthusiast, or just looking for a place to spend Friday night. As the demand and popularity of beer continues to rise, so does the interest in new breweries. If you’re considering opening a brewery of your own, we’ve compiled a list of steps and tips to help guide you through the process and successfully open your own business. Shop All Brewery Equipment Click any of the tips below to read the section that interests you: Write a Brewery Business Plan Choose a Brewery Concept Determine the Cost of Starting a Brewery Secure Brewery Funding Apply for Permits and Licenses Choose a Brewery Location Buy Brewery Equipment Create a Draft List and Menu Advertise Your Brewery Host a Soft Opening Continue reading to learn about how to open your own brewery! 1. Write a Brewery Business Plan A business plan is one of the most important steps for starting any business. Not only does it act as a roadmap that guides you through the process of opening your business, but it is essential for securing funding from investors. A good business plan includes detailed information on your concept, market, business structure, and financial situation. For additional information on this topic, consider reading our piece on how to write a restaurant business plan. 2. Choose a Brewery Concept Your concept is what defines your brewery. It influences everything from how customers will identify you as a company, to the messaging you target in advertisements, to the type of employees you’ll hire. To identify your brewery concept, you’ll have to choose a name, identify your brand, and determine what type of brewery you want to operate. Naming Your Brewery Choosing a name for your brewery can be a daunting task, not just because there are so many options to choose from, but because your choice will define your company for years to come. As you go through the process of choosing a name for your brewery, keep in mind that a good name will share the following traits: Original: The first and most obvious step in choosing a name for your brewery is making sure that it isn’t already taken. Additionally, be careful not to choose a name that is too similar to an existing name. Not only will this help you to protect yourself and secure a trademark, but it can help to avoid lawsuits from other brands who might think you’ve infringed on their intellectual property. Memorable: Choose a name that your customers will remember. A good starting point is to aim for a name that’s easy to spell and pronounce. Furthermore, choosing a name that rolls off the tongue and is fun to say can help to make your name memorable. Reflective: The name you choose should reflect your company. Try to create a list of what distinguishes your brand from others, or what defines you as a company. For example, if your brewery is located in Boston, you might choose something that reflects the culture of New England Broad: Your brewery’s name should be able to have broad appeal and lend itself to a variety of branding opportunities, themes, and products. Choosing a name that is too specific can limit the number of opportunities you have, and by extension prohibit growth. Identify Your Brand Identifying a brand is an essential part of establishing yourself as a brewery. Your brand can help you to connect with potential customers, identify target markets, hire employees, and strategize the direction of your business. To identify your brand, start by determining your company values. Understanding what matters to your company and employees is a key part of your branding. Once you’ve done this, you can discover your target audience and the emotion behind your products. It’s not enough just to identify a brand and move on. Once you’ve determined your values, key demographics, and emotional impact, you have to make an effort to create continuity. This means following through on your promises and acting in accordance with the values of your company. Doing so will allow you to truly establish yourself in the industry, within the community, and with your employees. Choose a Type of Brewery The increased demand for beer has lead to innovation in the industry, and by extension, a variety of brewery types. Though they differ in size, scale, and impact, each brewery serves a specific function and can be effective given your goals. Nano Brewery: As its name suggests, a nano brewery is the smallest type of brewery. There isn't a set amount of beer that a nano brewery is allowed to produce until they officially scale up to micro-sized. Microbrewery: A microbrewery is defined as a brewery that produces less than 15,000 barrels of beer annually. These types of breweries are typically independently owned, and sell the majority of their products onsite rather than through beer distributors. Brewpub: A brewpub is a hybrid between a restaurant and a brewery. Most of their beer is brewed for the purpose of being sold to customers at their bar. Taproom Brewery: Taproom breweries are professional breweries which sell beer onsite and through distributors, yet don't offer restaurant services to guests. Often times, the taproom will be attached to the brewery itself. Regional Brewery: A regional brewery is defined as a brewery that produces between 15,000 and 6,00,000 barrels of beer per year. Breweries which exceed this level of output are recognized worldwide. Contract Brewing Company: A contract brewing company hires other breweries to produce their beer. The hiring company retains the responsibility of marketing and distributing the beer while the company they've hired is responsible for production and packaging. 3. Determine the Cost of Starting a Brewery Because there are so many different types of breweries, the cost of opening your own can vary quite a bit. Several factors including how much beer you plan on producing, the possibility of serving food and maintaining a dining room, and the size of the property you’ll be operating in can influence the price of your brewery. Below, we've listed the estimated costs of a brewery's various expenses. Brewery Equipment Cost: The amount you pay for brewing equipment ultimately depends on the size of your brewery and whether you buy it new or used. You can purchase brewing equipment with the smallest capacity for $100,000 or less if you buy it used, or pay up to $1 million or more for a brand-new, 30-barrel system. Furniture Cost: Depending on the style and level of quality you're looking for in your brewery, the price of. restaurant furniture in your restaurant can range from as low as $4,000 to as high as $15,000. Rent or Mortgage Payments: When you decide on retail space to operate your brewery out of, take into account how much space you’ll need. It’s essential to have enough space for your utilities and brewing equipment. Additionally, if you plan on operating a taproom, make sure there is enough space for guests to comfortably dine. Regardless, the cost of retail rent is determined by square foot and can range from anywhere from $10/square foot to as high as $30/square foot. What Is the Average Cost of Starting a Brewery? In total, the cost of opening a brewery can range from as low as $250,000 to upwards of $2 million. However, for a standard brewery, it's reasonable to expect that value to fall between the range of $500,000 and $1.5 million. The average cost of opening a brewery is dependant on a number of factors which vary based on your concept, location, needs, and preferences. 4. Secure Brewery Funding A key step in opening your brewery is to secure funding. While you may have money saved up, chances are you’ll still have to seek additional funding. Consider the following options as ways to acquire extra capital and continue the process of opening your brewery: Self-Funding: As was mentioned above, it’s possible to fund your brewery, at least in part, with your own money. However, due to the high cost associated with acquiring equipment, permits, and other expenses, you'll likely have to look for additional funding from outside sources. Investors: One possible source of funding can come through investors. With a good business plan and a strong meeting in which you pitch your plan to an investor or group of investors, they may consider giving you money to fund your brewery. Keep in mind that once they’ve invested, they’ll have a vested interest in your business and will likely want to stay informed. Loans: A variety of loan opportunities exist for people interested in opening a business. Among them are traditional bank loans, small business loans, and equipment loans. Crowdfunding: Crowdfunding is a relatively new yet effective method of securing funding. Websites such as GoFundMe let supporters donate money towards your brewery, allowing you to set funding goals and provide updates on business development. 5. Apply for Permits and Licenses To legally own and operate a brewery, or any business that produces or sells alcohol, you’ll have to apply for a liquor license. Depending on your production and serving needs, you have the option of applying for a limited license, which allows you to sell specific types or quantities of alcohol, or a full license. Cost of Liquor Licenses The cost and availability of liquor licenses can vary depending on what state you live in. In some instances, acquiring a license can cost you as low as $3,000, yet in others, it can cost upwards of $400,000. Additionally, many states require an application fee to be considered for a liquor license. In some states, such as Pennsylvania, there are only a set number of licenses in circulation, meaning that you may have to apply for a transfer or pay higher costs to acquire one. Cost of Restaurant Licenses Since many breweries choose to serve food as well as beer, you may want to investigate the cost of restaurant licenses and permits. A food service license certifies that your business meets all regulations and standards and has been deemed fit to serve food to customers. As with all fees, the amount you have to pay can vary depending on a number of factors. Nevertheless, it's safe to assume the cost will fall somewhere between the range of $100 and $1,000. Back to Top 6. Choose a Brewery Location Choosing a location for your brewery represents a significant investment. Therefore, you must consider a variety of factors to make the best decision for you and your brewery’s future. Consider the following details as you search for a location to start your brewery: Zoning: Your brewery location will be determined by local government zoning regulations. In most cases, breweries can only be located in zones designated for industry. Nevertheless, these regulations can vary depending on where you are, so check in with your local government before making a decision. Brewery Requirements: You won't be able to run a successful brewery if you choose a building that doesn't fit your needs. For example, if you plan on producing a large amount of beer, be sure to find a building where you’ll be able to efficiently carry out production. Building Space: Be sure to find a building that has enough space for you and your staff to comfortably work. Key factors to consider include storage space, space for equipment and machines, and possible dining areas for guests. Additionally, find a building that has adequate parking spots for your employees, guests, and yourself. Safety Precautions: As with any business, the most important thing to consider is safety. Make sure the building you choose will pass safety inspections and allow you to safely carry out day-to-day operations. 7. Buy Brewery Equipment A key step in starting a new brewery is investing in the right equipment and supplies to start brewing beers and serving customers. While the quality and amount of equipment you need will vary depending on the size of your business, there are a few essential categories of equipment and supplies that you'll have to buy before you can get to work. Beer Brewing Equipment: You can't start brewing beer if you don't have the right equipment. Be sure to invest in fermenters, boiling equipment, and brew kettles to make sure you’re ready to start making your own brews! Beer Bottling and Packaging Supplies: Bottling and packaging supplies can help to simplify the packaging process and make sure that every customer is satisfied with their order. Commonly used bottling and packaging supplies can range from equipment such as growler fillers to simple packaging products such as labels and beverage shippers. Keg Tapping, Dispensing, and Serving Equipment: If you plan on serving beer on-site, make sure you invest in your own keg tapping, dispensing, and serving equipment. This can include beer dispensers, tap towers, nitro infuser boxes, and pump keg taps. Refrigeration Equipment: It’s essential to invest in refrigeration equipment to keep your brews cool and refreshing. Depending on the size of your brewery, your refrigeration equipment can range from countertop bottle coolers to walk-in refrigerators. Keg Storage: Keep your brewery organized by shopping for keg storage products. Consider investing resources into keg racks to improve your storage capacity and stay organized. Additionally, purchase hand trucks and drum handling equipment to safely and efficiently transport kegs throughout your brewery. Beer Making Accessories: While they may not be required for the brewing process, beer making accessories can make your brewing experience easier and help you to further customize your brews. Consider buying your own test strips and meters, stock pots, and portion scales to upgrade your brewing experience. Beer Glasses: Keep your brewery stocked with a variety of beer glasses to accommodate any new brews you might plan on introducing. Examples of the different types of beer glasses include Belgian beer glasses, pilsner beer glasses, and IPA beer glasses. Beer Ingredients and Flavorings: Stock your kitchen with a variety of beer ingredients and flavorings to make sure you have everything you need to customize your brews. This includes honey, cocktail bitters, wood chips and chunks, liquid malt extract, and a variety of other products. 8. Create a Draft List and Menu Once you’ve acquired equipment and established what kind of brewery you want to open, you’ll have to create a draft list and menu. A balanced draft list allows your guests to choose from a variety of beers and helps you to showcase your products. Consider keeping at least one of each of these types of beer characteristics on tap: Light: The definition of a light beer varies depending on where you are in the world. In general, it’s described as a pale beer that features has a reduced alcohol content or amount of calories. Additionally, light beers typically feature a lower amount of carbohydrates. Malt: Malt beers often feature a rich combination of flavors, often with a hint of sweetness or nuttiness. Despite what their rich flavors may suggest, malt beers come in a variety of colors and alcohol percentages. Roast: Roasted brews are often dark in color, are made from highly roasted malt grains, and are distinguishable by their rich flavors and deep colors. Common flavors of roasted brews include coffee and cocoa. Tart: Tart brews, as their names suggest, feature a sour, almost acidic taste. While many tart beers are lighter in color, it's possible for them to have medium or even darker shades. Their earthy and sometimes fruity taste differentiate them from other brews. Hoppy: A hoppy beer is defined by it’s prominent sweetness, bitterness, flavor, and aroma. You're likely to get the most intense flavors in hoppy beers, with the most common being pine, herbal, and fruity. High IBU: IBU stands for International Bitterness Units scale, and exists to measure a beer’s bitterness. A beer with a high IBU will be more bitter than one with a lower IBU. High ABV: ABV stands for Alcohol by Volume, and is a standard measurement to assess the strength of a beer. A higher ABV means that your beer is more alcoholic. Brewery Menu When creating your menu, it’s important to choose foods that pair well with beer. Consider adding the following foods to your menu if you plan on serving food in your brewery: French Fries Onion Rings Nachos Wings Mozzarella Sticks Sliders Chips and Dip 9. Advertise Your Brewery Before you open your new brewery, it’s essential to start advertising your new business to increase public awareness and drum up excitement for your grand opening. The cost of marketing can vary depending on which forms you use, but in general, the average small business spends 1-2% of their annual revenue on advertising. Consider using the following forms of advertising as you establish a marketing campaign for your new brewery: Print Advertising Billboards and Signage Radio Commercials Television Commercials Online Advertising Additionally, depending on your location, you may have the opportunity to enter into a beer festival. Events like these allow a variety of breweries to showcase their brews for a large number of people, and often feature music, entertainment, and food. 10. Host a Soft Opening Once everything is in place, it’s time to prepare for your grand opening. Before you officially open your doors to the public, consider hosting a soft opening. Not only does this allow you to continue generating excitement for your new brewery, but it allows you and your staff to prepare for what a normal work day will be like. Though it may seem like an intimidating task, the process of developing and opening your own brewery is possible to complete as long as you have a strong plan, stay prepared, and are ready to work hard. Follow the steps and tips outlined above to guide yourself through the process and successfully open your new brewery! Back to Top
How to Set Up a Kegerator
After you've deliberated and chosen the best kegerator for your business, it's time to set up your beer dispenser and start serving fresh, cold beer! We've got step-by-step directions and an instructional video to help you through the process, allowing you to pour the perfect pint. Use our steps as a general guideline, but always refer to your equipment manual for the manufacturer's specific instructions. Shop All Beer Dispensers 1. Unpackage the Kegerator Remove all the packaging from your kegerator. If the unit has been transported on its side, let the unit stand upright for at least 24 hours before plugging it in. Move the unit to its final location and install it on a level surface. Make sure to provide clearance around the unit for ventilation, per the manufacturer's instructions. 2. Install the Draft Tower Once your kegerator is unpackaged and placed in its final location, you can begin installing the draft tower. Gather your materials and look for the circular opening on top of the unit. You'll need the following materials: Rubber washer Draft tower Beer line 4 mounting screws Air hose Tap faucet handle Follow these steps: Place a rubber washer on top of the circular opening. Feed the beer line down through the opening into the interior cabinet. Place the draft tower on top of the opening and secure it with 4 mounting screws. Feed the air hose into the draft tower from inside the cabinet. The air hose helps to keep the beer cold as it travels up the beer line. Screw the tap handle onto the tap faucet. Connect the tap faucet to the draft tower. 3. Connect Beer and Gas Lines You'll need two lines to set up your kegerator - the beer line and the gas line. The beer line connects to the keg by way of the keg coupler and delivers cold beer to the tap faucet. The gas line connects to the CO2 regulator on the CO2 tank, then also connects to the keg coupler. Depending on the manufacturer of your unit, you may need to purchase some of these required beer dispensing components separately. Refer to your kegerator manual for more information. You'll need the following materials: (2) Rubber washers Nut Keg coupler Beer line Gas line Beer keg CO2 tank CO2 regulator Follow these steps: Keep the tank upright at all times. Attach the beer line to the keg coupler, placing a rubber washer at the connection point. Attach the gas line to the CO2 regulator output barb and tighten screw clamp. Connect the other end of the gas line to the keg coupler and tighten screw clamp. Using a rubber washer and nut, attach the CO2 regulator to the CO2 tank. Screw the coupler onto the keg. When the coupler is fitted into place, push the coupler handle down to open the seal. Place the keg inside the kegerator. 4. Adjust the CO2 Regulator With your beer and gas lines in place, you're almost ready to start dispensing your customers' favorite beers. You'll just need to make some adjustments to your CO2 tank and regulator to release the gas and make sure it's at the correct pressure. Follow these steps: Turn the handwheel on the CO2 regulator to the left to open the air tank. Flip the shut-off valve on the regulator to ON. You should hear air enter the gas lines. Adjust the PSI so the pressure gauge reads between 10 and 15. Carefully place the CO2 tank into the cabinet and close the door. Now that your kegerator is in place and ready to use, set up a schedule to maintain your beer system and ensure your taps and beer lines stay clean. Inspect the CO2 levels on your tank regularly and check the PSI gauge to make sure the pressure is at the right level. With proper maintenance, your beer dispenser will provide many years of service.
Top 10 Styles of Beer
Beer is one of the oldest and most widely consumed alcoholic beverages in the world, with over 9,000 craft breweries in the U.S. alone. Gaining an understanding of the different types of beer available can be the key to success if you’re planning to start your own brewery. From their unique flavor profiles and food pairings, we’ll break down the most popular beer types so you can make recommendations and create a beer list your customers will love. Shop All Brewery Equipment Click below to learn about the different types of beer: IPA Stout Porter Pilsner Wheat Beer Pale Ale German Bock Brown Ale Belgian-Style Ale Specialty Beer Cooking with Beer Types of Beer Chart Ales vs Lagers There are two main categories of beer - ales and lagers. The difference between ales and lagers comes down to their temperature and fermenting yeast. Ales are brewed at warmer temperatures than lagers with top-fermenting yeast, typically between 60-75 degrees Fahrenheit. This results in a faster fermentation process, which imparts a more complex flavor profile that can range from fruity and spicy to bitter and hoppy. Most craft beers will have ales as their base because of the rapid fermenting and ease of temperature control. Lagers are known for their crisp, clean taste and are typically brewed at cooler temperatures, around 45-55 degrees Fahrenheit, using bottom-fermenting yeast. Lagers are known for their smooth and refreshing qualities, making them popular choices for easy-drinking beers in the summer. While ales and lagers differ in brewing techniques and flavor profiles, both types of beer offer a wide range of options for consumers and businesses alike. ABV vs IBU ABV, or alcohol by volume, measures the alcohol content in beer and is expressed as a percentage. It indicates the strength of the beer and can range from 3% in light beers to over 10% in stronger brews. IBU, or International Bitterness Units, measures the bitterness of beer from hops and is a scale that typically ranges from 0 to 100 or more. The ABV and IBU of a beer can help determine its flavor profile and balance, with higher ABV beers often having more intense flavors and higher IBU beers being more bitter. Types of Beer When it comes to choosing the right beer for your establishment, it's essential to understand the various types available to cater to different preferences and occasions. From bold and hoppy IPAs to rich and creamy stouts, the world of beer offers a diverse array of options to suit every palate. We’ll explore the top 10 styles of beer to help you choose the ones that are best for your business. <iframe scrolling="no" width="392" height="226" src="/v/?num=12750&width=600&height=500&embed=1" frameborder="0"></iframe> 1. IPA IPA, or India Pale Ale, is a popular beer style known for its bold hop flavors and aromas. This style originated in England in the 19th century and has since evolved into various subcategories, including American IPA, Double IPA, and New England IPA. One defining characteristic of IPAs is their high hop bitterness, which provides a distinct and often intense floral, citrus, or piney flavor profile. This bitterness is balanced by a strong malt backbone, creating a harmonious blend of flavors that appeals to many beer enthusiasts. American IPAs are typically more hop-forward than their English counterparts. These beers often have a higher alcohol content and a more pronounced bitterness, making them a favorite among craft beer aficionados looking for a bold and flavorful drinking experience. Double IPAs, also known as Imperial IPAs, have an even higher alcohol content and hop additions. This creates a more robust and complex flavor profile that can range from resinous and dank to tropical and fruity. New England IPAs are characterized by their hazy appearance and creamy mouthfeel. These beers are known for their low bitterness and intense hop aroma, perfect for those seeking a softer and more approachable IPA experience. IPA ABV: 5.0-14.0% IPA IBU: 30-100 Types of IPAs: American IPA, Imperial or Double IPA, English IPA IPA Brands: Dogfish Head 60 Minute IPA, Russian River Brewing Company's Pliny the Elder, Goose Island India Pale Ale IPA Pairings: American cuisine, Indian cuisines, fish, sharp cheeses IPA Serving Temperature: 45-50 degrees Fahrenheit 2. Stout Stout is a dark, rich beer known for its robust flavors and creamy mouthfeel. Originating in the United Kingdom, stout has gained popularity worldwide for its distinctive color and smooth finish. Stouts feature mid-to-high alcohol levels and pair well with a variety of foods, including hearty dishes like roasted meats, stews, and rich desserts. One of the most well-known types of stout is Irish dry stout made popular by Guinness. This style is characterized by the visual cascading effect in the glass and its dry, roasted malt flavors with hints of coffee and chocolate. Another popular variation is the oatmeal stout. These are brewed with oats, which contribute to a smooth, silky mouthfeel. Oatmeal stouts have a rich, full-bodied flavor with notes of roasted coffee, chocolate, and sometimes a hint of sweetness. They are popular for their complexity and drinkability. Imperial stout, on the other hand, is a bold and intense variation of the stout style. This beer is characterized by its high alcohol content, rich malt flavors, and complex aromas. Imperial stouts often feature notes of dark fruits, roasted coffee, and bittersweet chocolate. Stout ABV: 3.8-8.9% Stout IBU: 20-60 Types of Stouts: Irish Dry Stout, Oatmeal Stout, American Imperial Stout Stout Brands: Guinness Draught, Troegs JavaHead Stout, Stoudts Fat Dog Imperial Stout Stout Pairings: Heavy foods like beef and stew, oysters, chocolate, brie cheese Stout Serving Temperature: 45-55 degrees Fahrenheit 3. Porter Porter is a dark and robust style of beer with a rich history dating back to the 18th century in England. Originally popular among the working class, this beer has since evolved into a beloved style among beer enthusiasts worldwide. Similar to stout, porter is characterized by its deep brown-to-black color. The way porter differs from stout is that it uses malted unroasted barley instead of unmalted roasted barley. This gives porter its complex flavor profile that often includes notes of caramel, toffee, and dark fruit, making it less intense than stout. American imperial porter is a bold and robust variation of the traditional porter style. Known for its higher alcohol content and intense flavors, this beer often features rich notes of roasted malt, chocolate, and coffee. English brown porter offers a more moderate take on the porter style, with a balanced flavor profile that showcases the beer's malt character, creating a smooth and easy-drinking experience. Robust porter strikes a harmonious balance between the two, with a medium-to-full body and a robust malt presence. This style is known for its smooth mouthfeel and well-rounded flavor profile. Porter ABV: 4.5-12.0% Porter IBU: 20-50 Types of Porters: American Imperial Porter, English Brown Porter, Robust Porter Porter Brands: Sierra Nevada Brewing Company Porter, Shipyard Longfellow Winter Ale, Smuttynose Robust Porter Porter Pairings: American cuisine, English cuisine, barbecue, tiramisu, asiago cheese Porter Serving Temperature: 40-55 degrees Fahrenheit 4. Pilsner Pilsners are light, crisp lagers with a clean, refreshing taste. They are known for their golden color and balanced bitterness. This style of beer became popular in what is now the Czech Republic and Germany. They are perfect for hot summer days or as a palate cleanser between courses. The classic American lager is a type of pilsner that is widely consumed in the United States. This beer is light-bodied, with a clean and crisp taste that makes it a go-to choice for many beer drinkers for celebrations like Mardi Gras. German Pilsner, also known as pils or pilsener, is characterized by its pale golden color, floral hop aroma, and balanced bitterness. German pilsners are traditionally brewed using noble hops, which give the beer a subtle yet complex flavor profile. Czech or Bohemian pilsner is another popular variation of pilsner known for its rich malt character, spicy hop aroma, and crisp finish. Czech pilsners are brewed using Saaz hops, which impart a distinctive herbal and earthy flavor to the beer. Pilsner ABV: 3.2-5.6% Pilsner IBU: 15-45 Types of Pilsners: American Lager, German Pilsner, Czech or Bohemian Pilsner Pilsner Brands: Budweiser, Troegs Sunshine Pils, Dogfish Head Piercing Pils Pilsner Pairings: German cuisine, spicy food, poultry, fish, spicy cheese Serving Temperature: 40-45 degrees Fahrenheit 5. Wheat Beer Wheat beer is a popular style of beer made by using wheat as the malt, giving the beer its signature refreshing and crisp taste. With its tangy flavors, brewers often add seasonal fruits to wheat beer to create an enticing presentation. American pale wheat beer is a light and easy-drinking beer that is brewed with a significant proportion of wheat in addition to barley. This style is known for its pale color, mild hop bitterness, and subtle wheat flavor, making it a popular choice for those looking for a refreshing and approachable beer. Berliner Weisse is a traditional German wheat beer that is known for its light body and high carbonation. This style is typically low in alcohol content and is often served with a flavored syrup, such as raspberry or woodruff, to balance out the sourness of the beer. Hefeweizen is a classic German wheat beer that is brewed with a large proportion of wheat and a distinctive yeast strain that produces flavors of banana and clove. Hefeweizens are known for their cloudy appearance, full body, and effervescent carbonation. This style of wheat beer is often unfiltered, allowing the yeast to remain in the beer and contribute to its unique flavor profile. Wheat Beer ABV: 2.8-5.6% Wheat Beer IBU: 3-35 Types of Wheat Beers: American Pale Wheat, Berliner Weisse, Hefeweizen Wheat Beer Brands: Blue Moon Summer Honey Wheat, Freetail Brewing Company Yo Soy Un Berliner, Magic Hat Circus Boy Wheat Beer Pairings: German cuisine, Mexican cuisine, spicy food, seafood, brick cheeses Wheat Beer Serving Temperature: 45-50 degrees Fahrenheit Back to Top 6. Pale Ale Pale ale is a popular beer style known for its balanced flavors, offering a mix of hoppy bitterness and malt sweetness. They are lower in alcohol content than IPAs and pair well with a wide range of dishes. American pale ale is a hop-forward beer with a moderate malt backbone. It typically features American hop varieties that impart citrus, pine, and floral notes to the brew. These ales are known for their refreshing bitterness and bright aromatics. Blonde ale is a lighter and more delicate version of pale ale, with a focus on crisp, clean flavors. They are characterized by their pale golden color and subtle malt sweetness. These beers are easy-drinking and versatile, making them a popular choice for those new to craft beer or looking for a lighter option. English pale ale is a classic beer style with a rich malt profile and earthy hop character. They often showcase traditional English hop varieties, which creates a balance between bitterness and biscuity malt flavors. Pale Ale ABV: 4.0-5.5% Pale Ale IBU: 15-45 Types of Pale Ales: American Pale Ale, Blonde Ale, English Pale Ale Pale Ale Brands: Smuttynose Shoals Pale Ale, Victory Brewing Company Summer Love, Flying Fish Extra Pale Ale Pale Ale Pairings: Italian cuisine, English cuisine, fish, fried foods, pepper jack cheese Pale Ale Serving Temperature: 35-45 degrees Fahrenheit 7. German Bock Bock beer is a traditional German style that has gained popularity worldwide for its rich malt character and robust flavors. They are higher in alcohol content and can range from pale to dark in color with notes of caramel and toast. This style is often enjoyed as a winter beer for its warming qualities and pairs well with rich and savory foods. Traditional bock is a strong lager known for its malty sweetness and deep amber-to-dark brown color. Weizenbock is a wheat bock beer that combines the characteristics of a traditional bock with the fruity and spicy notes of a wheat beer. It is known for its hazy appearance and complex flavor profile, which includes banana, clove, and bubblegum notes from the yeast strain used during fermentation. Maibock, also known as Helles bock, is a pale bock beer that is lighter in color and body compared to traditional bock. Maibock is brewed with a higher proportion of pale malts, giving it a clean and crisp profile with a noticeable malt sweetness. This style of bock beer is often brewed in the springtime and enjoyed during the month of May, making it the perfect addition to any beer garden. Bock ABV: 6.0-9.5% Bock IBU: 15-35 Types of Bock Beer: Traditional Bock, Weizenbock, Maibock Bock Beer Brands: Samuel Adams Winter Lager, Southern Tier Brewing Company Goat Boy, Capital Brewery Maibock Bock Beer Pairings: Italian cuisine, German cuisine, fish, shellfish, asiago, Swiss cheese Bock Beer Serving Temperature: 40-50 degrees Fahrenheit 8. Brown Ale Brown ale is a malt-forward beer with a deep amber-to-dark brown color and flavors of caramel, nuts, and toffee. This style is smooth and easy to drink, making it a great option for customers looking for a more approachable beer. English brown ale, also known as Northern English brown ale, is known for its malt-forward profile, showcasing toasty, biscuity, and caramel flavors with minimal hop bitterness. English brown ales are typically lower in alcohol content and have a lighter body compared to the American style, offering a smooth and easy drinking experience. American brown ale is a modern take on the traditional English brown ale, characterized by a balanced flavor profile that combines malty sweetness with moderate hop bitterness. This style typically features a medium body and a slightly higher alcohol content compared to its English counterpart. American brown ales often showcases notes of caramel, chocolate, and nutty flavors, making them a favorite among craft beer enthusiasts. Brown Ale ABV: 4.0-6.3% Brown Ale IBU: 15-45 Types of Brown Ale: English Brown Ale, American Brown Ale Brown Ale Brands: Newcastle Brown Ale, City Star Brewing Bandit Brown, Brooklyn Brewery Brown Ale Brown Ale Pairings: American cuisine, beef stew, red meat, poultry, gouda cheese Brown Ale Serving Temperature: 40-50 degrees Fahrenheit 9. Belgian Ale Belgian beers are known for their spiced fruity flavors and high alcohol content. Despite their high ABV, Belgians are usually low in bitterness. Belgian-style ale encompasses a wide range of styles, from fruity and spicy to complex and yeasty ales. These beers are often brewed with unique yeast strains, resulting in distinctive flavors, aromas, and high carbonation. Belgian pale ale is a style known for its balanced maltiness and hop bitterness. It typically features fruity esters and spicy notes, with a moderate alcohol content. Belgian tripel is a strong ale with a higher alcohol content compared to other Belgian styles. It is characterized by its pale color, complex malt profile with a dry finish, and effervescent carbonation. Belgian saison, also known as farmhouse ale, is a rustic beer style that originated in the French-speaking region of Belgium. Traditionally brewed in the winter months for consumption in the summer, saisons are known for their fruity and peppery yeast character and dry finish. Belgian Ale ABV: 4.4-10% Belgian Ale IBU: 20-50 Types of Belgian Ale: Belgian Pale Ale, Belgian Tripel, Belgian Saison Belgian Ale Brands: Samuel Adams Belgian Session, Weyerbacher Merry Monks, Victory Brewing Company Helios Belgian Ale Pairings: American cuisine, Asian cuisine, pasta dishes, barbecue, meat, Limburger cheese Belgian Ale Serving Temperature: 45-55 degrees Fahrenheit 10. Specialty Beer Specialty beers offer unique and diverse options for beer enthusiasts, catering to a range of tastes and preferences. From experimental brews to niche flavors, there is a specialty beer for every palate. These beers can range from barrel-aged beers to sour ales, from fruit-infused beers to spiced variations, offering customers a chance to try something new and exciting. Sour ales are a distinctive type of beer known for their tart and acidic flavors. These beers are fermented with specific strains of yeast and bacteria, resulting in a sour and tangy taste profile that sets them apart from traditional ales. Another specialty beer is gluten-free beer. They are brewed using alternative grains such as sorghum, millet, or rice to create a beer that is safe for individuals with gluten sensitivities or celiac disease. Spruce up your beer menu with crowd-pleasing flavors of beer that you can rotate throughout the seasons. Pumpkin beer is a seasonal favorite that typically makes its appearance during the fall months. Brewed with pumpkin puree and a blend of spices like cinnamon, nutmeg, and cloves, pumpkin beer offers a festive and flavorful twist on traditional beer styles. Chocolate beer is a decadent and indulgent option for those with a sweet tooth. Brewed with chocolate malt or actual cocoa nibs, these beers offer a rich and velvety flavor profile that is reminiscent of a chocolate dessert, perfect for Valentine’s Day. Whether you're looking to explore new flavor profiles or indulge in a seasonal favorite, specialty beers offer a diverse and exciting range of options for beer enthusiasts to enjoy. Specialty Beer ABV: 3-10% or over Specialty Beer IBU: Varies Types of Specialty Beer: Sour Ales, Gluten Free Beer, Farmhouse Ales, Experimental Brews Specialty Beer Brands: Dogfish Head Beer SeaQuench Ale Session Sour, Wicked Weed Brewing Gluten FREEk, Elysian Brewing Company Night Owl Pumpkin Ale, Yuengling Hershey’s Chocolate Porter Specialty Beer Pairings: Varies Specialty Beer Serving Temperature: Varies Cooking with Beer Beer is a versatile ingredient that can add depth and complexity to a wide range of dishes, from soups and stews to desserts and dressings. When used in cooking, beer can impart unique flavors, enhancing the overall taste profile and texture. Here are just some beers you can use in the kitchen: IPA: IPAs are characterized by their hoppy bitterness and floral aromas, making them a bold choice for marinating meats or adding to cheese sauces. The intense flavors of IPAs can infuse dishes with a complex and aromatic profile, making them a popular choice for battered beer fish or shrimp. Wheat Beer: Wheat beers have a light and citrusy profile that is perfect for cooking seafood or incorporating into salad dressings. The bright and refreshing notes of wheat beers can add a subtle tanginess to dishes, enhancing the overall taste experience. Stout: Stout beers are known for their bold roasted malt flavors which are excellent for braising meats or adding depth to chocolate desserts. The rich and complex flavors of stouts can elevate dishes like beef stew or chocolate cake, creating a decadent and satisfying meal. When cooking with beer, it is important to consider the alcohol content and flavor profile of the beer to ensure it complements the other ingredients in the dish. Experimenting with different types of beer can help you discover new and exciting ways to enhance your culinary creations with the diverse flavors of this beloved beverage. Back to Top Types of Beer Chart From popular lagers and ales to unique stouts and porters, there is a wide range of beer types to help you cater to your customer preferences. By knowing the characteristics and flavors of each type of beer, you’ll be able to enhance your beverage menu and provide a memorable experience for your patrons. Once you have narrowed down your options, pair your menu with the right beer glasses for each beer type.
