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Our Very Own Steve Ziegler on YouTube, Rachael Ray, and Fried Gnocchi

On July 27, one of WebstaurantStore’s own was featured on the Rachael Ray show for his hilarious fried gnocchi fail that went viral. Steve Ziegler is our product knowledge expert and social media specialist and was filming a video for our blog when he discovered that one should “NEVER fry gnocchi.” I sat down with Steve to talk to him about his experience with Rachael Ray and how it feels to be a viral video sensation.


Q: How did you feel when you were asked to be on the show?

A: It was kind of exciting because everybody knows who Rachael Ray is, so it seemed like a really interesting and fun thing to do.

Q: Why do you think the original video went viral?

A: Because I’m so good looking. I think we can all agree that’s the real reason. No, the original video went viral because the internet loves when unexpected things happen in a video, and they love real laughter. People seem to love the way I laugh.

Q: What was your reaction after seeing yourself on TV?

A: Relief that I didn’t completely mess up. I thought I’d look a lot worse than I did, and I didn’t stutter too much or anything like that so I was pretty happy.

WebstaurantStore on Rachel Ray Show

Q: Did you do anything to prepare?

A: I had to buy a jewel toned shirt at Rachael Ray’s production assistant’s insistence. I also got a haircut which was too short, and that was about it.

Q: How did the process from invitation to filming go? Were there any unexpected steps in the process?

A: Their production assistant actually reached out in several different ways to get ahold of me. She sent a message via our YouTube account and she called several customer service people here at WebstaurantStore. So I suddenly got an influx of messages from customer service reps in Pennsylvania and Nevada all within the same day, so I knew it was serious. After that, we figured out the logistics of when they were going to tape the show, which was back in March. Then I just had to go up to the studio in New York and be there on time.

Q: What was your favorite part about filming the show?

A: If you watch my reaction when I eat the gnocchi that the chef made, it’s a completely real reaction. It was super-duper tasty. It was so good, I’ve made it twice since in fact. My kids love it, my girlfriend loves it, it is really good.

Watch Steve's segment on Rachael Ray and learn how to make some delicious (not deep fried) gnocchi!

Posted in: Company Information | Interviews | By Sabrina Bomberger
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