If you’ve noticed customers sharing meals, ordering lunch-sized portions for dinner, or going with a simple soup and salad combo instead of an actual entree, then it might be time to rethink your restaurant portion sizes. If your portions are like a majority of restaurants’ serving sizes in the United States, then they most likely exceed the USDA’s recommendations for fat, saturated fat, sodium, and calories per meal. So, in order to help retain your customers who are trying to lead healthier lifestyles, it’s important to offer more reasonable portions. Plus, offering smaller portions can have many benefits for your restaurant.
With the amount of diet plans, healthy lifestyle campaigns, and calorie counting smart phone applications present in today's society, it's no wonder so many people are trying to change their lifestyles. So, as your customers put more focus on what they're putting into their bodies, they start to cut out unhealthy options – and for many, that means eating out. For individuals who still enjoy the social aspect of going out to eat, that may mean they decide to split a meal with a friend or just order the house salad, which lowers your restaurant’s profits. Ultimately, once consumers stop eating out as often or altogether, restaurants start to suffer.
Before you start decreasing your portion sizes, it's important to understand how this can positively impact your restaurant. While it may seem that offering smaller portions will lower your profits, especially since you'll have to adjust your prices to match the serving sizes, there are actually many benefits. In fact, there are many sports bars that offer half-size appetizers, restaurants that serve half sandwiches, and diners that prepare smaller versions of their breakfast platters.
Check out the list below that goes over how offering smaller portions can benefit your business:
While it may seem easy to start cutting down the sizes of your entrees, it’s something that has to be done tactfully. For example, if your dedicated customers notice that their favorite pasta dish is now half the size but the same price, they’re not going to react positively. However, if you follow some of the tips listed below, then you'll be able to successfully offer smaller portion sizes so that your business and customers benefit.
Offering smaller restaurant portion sizes can be a great practice for your business. Consider reducing the serving sizes of all of your entrees, or test it out by simply adding a lighter fare section to your menu. Your budget and health-conscious customers are sure to thank you.