Tap Into This Year's Best Fall Beers

As the leaves begin to change and autumn is officially underway, it’s time to consider which seasonal beers to add to your lineup. We’ve compiled a list of six favorite fall styles that you can start serving today, including flavors as crisp as the leaves on the ground and as warm as your favorite sweater. We're sure you and your customers will be enjoying these all season long!

Amber Ale

These malty beers offer a deep amber color that matches the leaves outside, while boasting a warm flavor that makes them perfect for when sweater season is upon us.

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Oktoberfest Beer

Although the original Oktoberfest was held in celebration of a Bavarian royal wedding in the early 19th century, the birth of the Oktoberfest beer gives us a reason to celebrate still today. This style features a toasted, bready flavor with relatively low hop bitterness. Dirndls and lederhosen optional.

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Wet Hop Beer

Most beer is made with hops that have been harvested, dried, and shipped to the brewery for production. Beer made with wet hops is different and can be truly called seasonal because the hops must be used within 24 hours of harvesting. The result is something earthy, with a nice citrus flavor and floral aroma. Serve this style as soon as possible, as the flavors are best enjoyed fresh.

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Big IPAs

As the temperatures continue to fall, the alcohol content of the beers you serve should rise. IPAs that pair piney flavors and floral aromas with a high ABV are sure to warm your customers up and convince them to stay a while.

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Stouts & Porters


When autumn sets in, lighter summer beers are moved aside in favor of darker and more filling options. Stouts and porters offer rich, malty notes that are often complemented by caramel, chocolate, and coffee flavors. Pair them with a hearty fall stew for a comforting seasonal treat.

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Pumpkin Beer

Pumpkin Beer

The minute September 1st rolls around, pumpkin domination begins and doesn’t truly end until winter is over. Pumpkin beer is a popular part of this trend, and although not every beer lover is on board, you should offer at least one pumpkin style for those who can’t get enough. With warm spices like cinnamon and vanilla mingling with the quintessential fall gourd, what’s not to love?

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Give your customers a reason to indulge this year by adding seasonal beers to the lineup at your restaurant or bar. The weather may be getting colder, but luckily, fall beer will be around to keep you warm. For more information on beer styles and serving suggestions, check out our comprehensive beer guide.

Posted in: Features | By Sabrina Bomberger

Choosing the Best Seafood for Your Restaurant

As many foodservice professionals know, purchasing, preparing, and serving seafood can be a bit nerve-wracking. So, in honor of October being National Seafood Month, we’ve decided to school you on choosing the best seafood to prepare in your restaurant! Whether you purchase frozen fish in bulk from a large supplier, or you visit the docks to buy from a local fisherman, we'll tell you what to look out for!

Purchasing Fresh, Unfrozen Seafood

Fresh Fish

Since we reside in a country that’s recognized as a global leader in responsibly managed fisheries, agriculture, and sustainable food, purchasing fresh seafood from local markets has gained popularity. Plus, the eat local food movement has made society aware of how much better the taste of local food is. Offering seafood on your menu that’s sourced from nearby cities, counties, and states can also oftentimes justify a higher entree cost – because consumers, now more than ever, are willing to pay more for local, sustainable ingredients. If you're purchasing fresh, unfrozen seafood, consider the characteristics, pros, and cons we’ve listed below.

Characteristics of Fresh Seafood

  • Fish should have a seawater or cucumber smell; not sour, fishy, or ammonia-like smell
  • Eyes should be clear and slightly bulged
  • Fish should have firm, unmarred flesh
  • Exposed flesh should have no traces of browning
  • Fish’s body should spring back when pressed with your finger
  • Natural markings and colors of fish species should not be faded
  • Scales should adhere closely to the skin
Pros of Fresh Seafood

  • Fresh seafood advertises to customers better than frozen
  • Time-consuming task of unthawing is eliminated
  • Restaurant owners have a choice between multiple species depending on the fisherman’s catch
  • Opportunity to save money by purchasing bycatch, unintentionally caught fish
  • Ability to market your business as being devoted to sustainability
Cons of Fresh Seafood

  • Availability of seafood is unpredictable due to bad weather, shifting ocean temperatures, and small catches
  • Must be prepared within two days
  • Requires frequent trips to the local market
  • Risk purchasing from a source that doesn’t practice sustainable fishing
  • Lack of refrigeration during transport if located far from a coastal town

Purchasing Frozen Seafood

Frozen Fish

Unlike you may think, frozen seafood can be just as flavor and fresh as seafood purchased from a local market – but you have to do your research first and make sure you’re buying high-quality fish. Thanks to technological advances in the foodservice industry, fish can be caught, flash frozen, and shipped overnight (with a high cost, of course). In fact, frozen food is the ideal choice for restaurants not located within close proximity to the coasts or other large bodies of water. If you're purchasing frozen seafood, consider the characteristics, pros, and cons we’ve listed below.

Characteristics of Frozen Seafood

  • Fish should be completely frozen solid
  • Package should not be torn, opened, or crushed on the edges
  • Seafood should not be positioned above the frost line or at the top of the freezer case
  • Fish should be free of frost and ice crystals
  • Fish should not have any white, dehydrated areas
  • Fish should be wrapped in a moisture- and vapor-proof material
  • Fish should have very little or no odor at all
Pros of Frozen Seafood

  • Can be unthawed and prepared at any time
  • Restaurant owners can stock up on a bulk supply of frozen fish without it going bad
  • Less frequent purchases and trips to the supplier are required
  • Fish is typically frozen and preserved at its peak for the best flavor
  • Purchasing frozen is less intimidating than going to a fresh market
Cons of Frozen Seafood

  • Fish can spoil if it thaws out during transport and is left at warm temperatures
  • Risk of freezer burn
  • Risk of purchasing from other countries that aren’t required to follow the same FDA standards as the U.S.
  • Unthawing can take hours if done properly
  • Frozen fish is not guaranteed to be local and is not as marketable as fresh seafood

  • When it comes to choosing the best seafood to prepare in your restaurant, it really all comes down to availability, customer demand, and your personal preference. If your diners are looking for fresh catch, then that’s what’s going to sell best, and that’s what should be provided to them. However, if your geographical location permits you from visiting a local market, then be sure to do all the research on where your frozen seafood is coming from. You may also want to stock up on our seafood preparation supplies and appliances while you’re here!

    Posted in: Features | By Ashley Kufera

What's in Season in Your Region?

Strawberries in January? Pears in May? With so many fruits and vegetables being grown in greenhouses or imported from other states and countries, it can be difficult to know what's really in season where you live. We've broken down the contiguous United States into regions so you can see what produce is in season all year round in your part of the country. Of course, there are variations to our lists depending on where you live specifically, even within a certain region, so be sure to research your area using information from your local government or food guides for more details.

Posted in: Features | By Melissa Walters

October 2015 WebstaurantStore Coupon Code Update

From Torani Pumpkin Spice coffee syrup to the ever popular Mason jar mugs, we have specials on some of our most popular October items. Whether you are catering a Fall wedding, having a Halloween party, or delivering pizza, you'll love the extra savings! If you'd like even more coupons, be sure to sign up for our email sale flyers!

Use Coupon Code: OCTSALE
By Steven Ziegler
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