Hosting a St. Patrick's Day Bar Crawl

As a bar owner, you know how important a good St. Patrick’s Day celebration can be for your business. Your job is to make your bar stand out from the crowds of other bars in your city, but the best way to ensure plenty of business on this great drinking holiday may be to partner with your competitors. Spearheading a pub crawl in your community will get more customers through your door on St. Patty’s Day, all while creating a fun atmosphere that will ensure they come back again and again. These simple tips will help you plan a blast of a bar crawl this St. Patrick’s Day.

1. Partner Up with Local Competition

You can’t have a bar crawl without other bars, so give your neighborhood competition a call and see if they’d like to collaborate for a night of St. Patty’s Day drinking that customers won’t be able to stop talking about. The benefit of partnering up is that patrons will spend time in each of your bars, rather than giving their business to only one bar for the night.

2. Make it Official

When you’ve figured out who you’ll be partnering with, publicize your pub crawl! Consider registering your crawl with pubcrawls.com so that customers can find your event and buy tickets online. Build hype by creating an event and promoting it on Facebook. Discuss a set price for the evening, which will include discounts on drinks in each participating bar, as well as any fun freebies you wish to give out at the start of the crawl. Depending on what you want to offer, a price between $15 and $30 is standard.

3. Work Out the Details

Ensure that your patrons have all of the information they need to get the most out of your bar crawl by providing them with a map of the participating bars that starts in a specific location. Be sure to mark bus stops and schedules on the map, as well as the phone numbers to a cab service in the area. Customers want to have a carefree night of partying, and part of that is knowing that they have a safe ride home. At the starting line, give crawlers green wrist bands (after checking their IDs!) so that bartenders immediately know who is participating in the event, and send them on their way!

4. Play Up the Theme

When your pub crawl is official, it’s time to start to plan the festivities! Perhaps you’ll want to create a special T-shirt to hand out to participants, or have them dress in their best leprechaun costume. At the starting point, have crawlers enter their name in a raffle for a gift card giveaway that gives the lucky winners an excuse to come back to participating bars. Consider playing authentic Irish music, or even hiring a band for some live traditional music. Also, make sure your establishment is stocked with green beverage napkins and green plastic cups to keep the theme alive as customers filter through your door.

5. Keep it Fun!

Coordinate with your partners and make sure there’s something exciting at every stop in the crawl. Try hosting St. Patrick’s Day themed games with prizes, such as green beads or free beer, or build excitement with something unique like offering St. Patty’s themed face painting to keep customers from getting bored at your stop. They’ll enjoy their time in your establishment, and their excitement will build as they wonder what will be going on at the next bar.

6. Don’t Forget the Food!

While green beer and St. Patty’s themed cocktails are the focus of the day, crawlers need to keep food in their systems. Make it fun by serving themed appetizers, like corned beef dip and mini shepherd’s pies, or provide a full Irish dinner like bangers and mash or house made meat pies. Your customers will thank you for keeping their stomachs full as they continue their crawl.

Although healthy competition among local bars is necessary, try working together this St. Patrick’s Day to have a profitable evening for every pub in the community. With drink discounts, fun games and raffles, and delicious Irish fare, crawlers won’t soon forget this St. Patrick’s Day.

Posted in: Holidays | By Sabrina Bomberger

March 2015 WebstaurantStore Coupon Code Update

Spring is on its way! As I write this post, it's snowy and cold through much of the country, but before you know it, the first day of Spring will be here. March brings us warmer weather, St. Patrick's Day, and the beginning of Spring wedding season. This group of sale products is especially geared towards the smart caterer — the caterer that thinks ahead and gets completely prepared for the Spring and Summer wedding seasons before they actually start. We have chafers, chafer fuel, and the ever-popular mason jar mugs on sale, so now is the time to stock up!

Use Coupon Code: MARCHSALE
Posted in: Catering Supplies | By Steven Ziegler

12 Food Quotes From Our #FoodisLove Month!

As February draws to a close, we continue to reflect on who we love and what we love most in the world. As you can imagine, food ranks pretty high on the list. As a tribute to food and the people we love to share it with, we wanted to show our many #FoodisLove posts that inspired us during the month. Click on the images below to enlarge them, and don't forget to pin and share them to spread the love!

Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love Food is Love
Posted in: Trends | By Melissa Walters

Keep Guests Warm with Spiced Up Comfort Foods

Thanks to the current freezing temperatures, customers may be less likely to venture out into the cold to eat at restaurants. Draw them to your establishment with a warm environment and some delicious comfort foods! By trying unique, spiced up versions of these old favorites, your guests are sure to seek shelter from the cold in your establishment.

Macaroni and Cheese

Mac and cheese has been a favorite of kids and adults alike for years. You really can’t go wrong with noodles smothered in warm, melty cheese. To bring your mac and cheese up a notch, try adding Sriracha for a spicy kick, or bacon to make this classic dish extra indulgent. To combine two favorites, mix up some classic mac and cheese and stuff it into a grilled cheese sandwich for a meal your customers won’t be able to forget.

Grilled Cheese

While many people think of grilled cheese as a kid’s menu item with white bread and processed American cheese, you can stand out from the crowd by offering a gourmet version of the childhood favorite. Try serving up a grilled cheese with brie and pears on fresh French bread, or go for a taste of the Mediterranean with mozzarella, feta, Kalamata olives, and tomatoes on whole wheat. With so many different breads, cheeses, and fillings to choose from, these gooey comfort foods will keep customers coming back for more despite subzero temps!

Ramen Noodle Soup

Although ramen noodle soup has been heralded as a cheap and easy energy source for college students, it is quickly becoming a growing trend in real restaurants. These quick cooking noodles offer endless possibilities to be dressed up. Add in some bean sprouts, thinly sliced beef, and a soft boiled egg for a warm twist on an old favorite that may even bring back fond memories of the college dorm room your customer used to inhabit.

Burgers

A classic cheeseburger may cause your guests to think of picnics and outdoor grilling, but adding a hearty twist to the standard patty, cheese, lettuce, tomato, and onion recipe will have them feeling cozy and warm until that time of year comes. Try mixing up your ground beef with cheddar cheese and bacon, topping the grilled burger with pepper jack avocado for the ultimate cold weather burger. Or, grill up a classic patty and top it with caramelized onions and a fried egg. You really can’t go wrong when you spice up this American classic, especially when you serve it with a side of fries!

Chocolate Chip Cookies

Cookies

We haven’t forgotten about dessert, and neither have your customers! During this freezing winter spell, diners want a warm, gooey hit of sugar to keep them warm after their meal is finished. Cookies offer the perfect dose of nostalgia and sweetness that your customers need to stay warm. Try adding a well of Reese's® Peanut Butter Sauce to the center of a classic chocolate chip cookie, or present a giant skillet snickerdoodle with a warm salted caramel glaze for an Instagram worthy dessert that will keep your customers talking. Serve up with a side of milk, or something stronger like whipped caramel hot cocoa spiked with vodka, and your customers will forget all about how much they’re anticipating spring!

Customers may be getting fed up with the arctic temperatures that seem like they will never end, but you can still capitalize on the cold until spring shows its face. By adding a unique spin to their favorite comfort foods, customers won’t be able to resist leaving their homes and warming up in your restaurant!

Posted in: Features | By Sabrina Bomberger
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