Whether you're selling ice cream sandwiches, pre-made sandwiches, ice cold bottled drinks, or slices of your fresh baked cakes and pies, chances are that you'll need some sort of refrigerated merchandiser to keep your goods at the proper temperature!
Refrigerated merchandisers and freezer merchandisers share many similar components with other commercial refrigeration products. This guide will show you some of the similarities and differences between types of merchandisers and commercial refrigerators, and also help you select the right type of merchandiser for whatever it is you're trying to sell!
Even though a glass door merchandiser and a glass door reach-in refrigerator might be the same size and look very similar, the biggest difference is in what types of food products they are able to hold.
A commercial reach-in refrigerator is able to hold both closed food products (like bottles of sauces, milk, juices, etc.) and open food products (like food pans full of diced tomatoes, trays of prepared salads, a pan of macaroni salad for the buffet, etc.). Because the interiors of these units have the potential to come in contact with food, certain types of material and design criteria must be met for sanitary reasons.
A merchandiser, on the other hand is only able to be used for packaged products. Because these units don't meet the stricter, "food zone" interior requirements that a storage refrigerator does, your health inspector may write you up if you store open food products in a merchandiser.
look like miniaturized versions of traditional merchandisers--their lower height and smaller footprint help to increase visibility throughout the store, and maximize space usage in C-stores or other locations where space is an issue.
are often used for baked goods and show off your freshest products from multiple angles. Some even have revolving shelves.
substitute standard wire shelves for racks that hold wine bottles at just the right angle for optimum visibility.
come with special lighting that prevents premature discoloration while making flowers look their best. Their baffled airflow and refrigeration design helps support blooms, and is tailored to maintain the correct temperature and humidity for fresh flowers.
An air curtain merchandiser is one of the most popular styles of food display cases in use. Because they allow customers to easily view and select products like bottled beverages, pre-packaged salads or entrees, without having to open a door, you can achieve great increases in traffic and sales while simultaneously reducing your labor costs. Vertical and horizontal styles are available, both of which are available in various sizes and capacities.
Air curtains, like most merchandisers, can't display open (unpackaged) foods, or raw items.
You should always make sure that the products you are putting into your merchandiser are already cold. Air curtains (and most merchandisers for that matter) are not designed to chill warm product to cold temperatures, they are simply for holding already cold products cold.
A night cover is a good option to conserve energy during off-hours. Many manufacturers offer two types: a roll-down cover that primarily keeps cold air in, and lockable, secure types that prevent theft as well as conserve energy.
Ice merchandisers come in both indoor and outdoor models and a range of sizes, and let you easily sell bagged ice.