Some recent tweaks to Google search just might boost your restaurant's online presence! Search Engine Land reports that Google has started to show menus in search results when online users look for a restaurant and add "menu" to their inquiry. What does this mean for your restaurant? That it's time for you to post your menu! A reported 80% of consumers want to see a menu before they pick a restaurant. Don't lose the chance to attract customers by failing to provide one! Less than 50% of independent restaurants have a website, and of the ones that do, only 40% show their menu online. Posting your menu gives you the edge over competitors.
This is particularly helpful if your website is new or doesn't receive a lot of traffic. Posting your menu to a larger, higher-ranking website could help boost your online presence, and in turn help to improve search results for your restaurant.
This gives you better control over what information Google presents to searchers about your business. It also ensures that customers are viewing the right contact info, hours, and even photos of your restaurant to help them choose their dining destination. A Places page will even help your business show up on Google Maps if someone is searching for you locally!
If your menu is set up as PDF, it's time to change that format. Not only is it annoying to download, but it may even be impossible to view on a mobile device. Don't risk losing a customer just because of an inaccessible menu. Add your menu directly to your website page, and make sure that it's easy to spot.
Before you improve your online menu, make these simple search-engine friendly changes to your website. If you don't have a website, get building!
Removing the dollar signs from menu prices is a proven method to help increase sales. And don't forget that images can speak louder than words - especially to a hungry patron! Include several professional looking images on your menu to help catch customer attention. Adding an image also ensures that a thumbnail pic will show up on Facebook when you post a link to your menu. To learn more about menu sales psychology, check out this article on Menu Design Theories.