• Quantity Discounts!


Buy in lots of 12: $4.20/Each
Buy in lots of 4: $4.65/Each
Regularly: $5.39/Each

Other Available Colors:

  • Won't impart any additional flavor or texture
  • Perfect for making red velvet cake and coloring barbecue ribs or sweet & sour sauce
  • 1 gallon container
Usually Ships in 1 Business Day
When will I receive my Item?
20 reviews
UPC Code:
Package Size 1 Gallons
Type Food Coloring


Enhance or change the color of desserts and many other dishes with this bright, tomato red food coloring! Without imparting any flavor, you can color candy, cakes, sauces, meats and other types of food. Combine this coloring with piping gel or frosting to create uniquely decorative topping, or add to chocolate cake batter for a beautiful and delicious red velvet cake! Since water-based food coloring, such as this, can affect the consistency of certain recipes when too much is used, it is best to add food color gradually until the desired hue is achieved. Sold by the 1 gallon container.

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Customer Reviews

Overall User Rating: Tomato Red Food Coloring - 1 Gallon ( 4.1 stars from 20 reviews )

    haven't used it yet but it looks like it will work perfectly for my red velvet cake, I am looking forward to trying it and hope it is as good as all of the other items I'v ordered from here!

    from Cakes by Ashley Posted on

    Excellent quality product food color. Very good price for one gallon. Very useful food color in my kitchen for many dishes. Local distributor don't have one gallon color for this price.

    from The Boardroom Restaurant Posted on

    i ordered this because i do alot of red velvet cakes to see how it would do and even though its alot cheaper than buying small bottles of food coloring the color was not as dark as i would have liked it to be so i still had to add some of my regular food color.

    Posted on

    This was a disappointment. It is much more orange than red. If you're going to say its RED, it should be red. Would not recommend. Also, very watery.

    from Debi's Diamond Street Bakery Posted on

    This red food color is definitely a tomato orange color more than red but adding more than necessary (for redvelvet cake/cupcakes) you can get close to a bright red color. I normally have to add a darker gel color along with my recipe.

    from Chef TJ Dubs Culinary Arts Posted on

    This product is large and cheap, but it is definitely not suitable for making red velvet cake, as it claims in the description. This dye doesn't yield a true red, no matter how much you add. It gives more of a tomato soup hue.

    Posted on

    For the price you pay, there isnt much to argue about this product. It produces a more brighter color than i expected but nontheless works fine

    Posted on

    This coloring is good, and the shipping surprisingly was not that expensive, but in cakes and baked goods it comes out a little orangy-bronzish, so you just have to add a little more.

    Posted on

    The red food coloring is a little lighter than I expected but it still gets the job done. I primarily use it in my red velvet cake and have to double the amount but it still is a nominal price compared to anywhere else. Well worth it!

    from iBaked Posted on

    Like most of the previous reviewers, I bought this food color because of the price for quantity. However, I was really disappointed in the color output as my red velvet cake took on a different hue than I was expecting. The output was more light orange than red even with my increasing the recommended amount needed.

    Posted on

    Thanks for your review! We recommend that you gradually apply the food coloring until you have your desired red color.

    WEBstaurantStore.com Customer Solutions

    I like the fact that you don't have to use as much red dye and your cakes for icing and I also don't have a aftertaste from this product

    from Deions Treats & Sweets Posted on

    I was spending way too much money on red food coloring buying from grocery stores. I save a lot buying from webstaurants. I have high demand for Red Velvet cake and this is the perfect product to buy.

    from Kay's Homemade Goodies Posted on

    I bout this coloring to color my red velvet cake. I tend to like my red velvet cakes to be more of a brick red. I dont have to use much of this coloring tonget that look. Great and wont need much. As any other food coloring it will stain.

    Posted on

    So worth the price! I make a lot of red velvet cakes and cupcakes so food coloring can get expensive. This works so beautifully well for all my red velvet needs

    Posted on

    tomato red food coloring is the cheapest i have seen. making red velvet cakes, cupcakes needs a lot of food coloring. buying this will end your worries

    Posted on

    Unbelievable value on food coloring! The local grocery store will charge you as much for an OUNCE as Webstaurant supplies for a GALLON !!! Uses for this are limitless. As so many others have mentioned, cupcakes, icing, and red velvet cake are naturals, but you can also add this to cookies, tortes, pastries, any kind of Valentines treat (just a few months away!), AND, as we use it for, Red Beer for Halloween!

    from Morton Pub Posted on

    We use this when making red velvet cake and strawberry cake as well as the icings that go with them. It doesnt take a lot so a gallon goes a long way. It works as well as any other coloring that we have tried.

    from C&S Catering Service Posted on

    When they say Tomato Red, they MEAN tomato red. I bought a gallon for use in red velvet cupcakes but they came out orange so it will be perfect for Halloween!

    from CanadianSweetsAndTreats Posted on

    When it comes to this food coloring, a little goes a long way! We use this in our red velvet cupcakes and it achieves a nice color with a minimal amount so it does not affect taste or texture.

    from Queen City Cupcakes Posted on

    I ordered two gallons of this food coloring for our red velvet cupcakes - the price is great. The color is more orangy than red, but our customers don't seem to mind!

    Posted on

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