• Quantity Discounts!


Buy 1 - 2 $23.49/Case

Overall User Rating from 93 reviews

  • Recyclable and compostable

UPC Code:




Usually Ships in 1 Business Day
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"You May Also Need" items are guaranteed to work with the item you are viewing, such as lids that will fit a cup or casters that will fit a piece of equipment. If an item is not listed in this section, we do not guarantee that it will work with the product you are viewing and do not recommend that you purchase them for use together.

Length 13 7/8 Inches
Width 9 7/8 Inches
Height 7/8 Inches
Compartment Diameter 2 1/2 Inches
Color White
Green / Environmentally-Friendly Yes
Made in America Yes
Material Paperboard
Number of Compartments 12
Shape Rectangle
Style Non-Corrugated
Type Inserts


Designed to hold twelve of your signature, fresh cupcakes, these Southern Champion 10016 inserts conveniently separate and protect your baked goods during merchandising and transport! Ideal for special orders and trendy cupcake shops, each insert is made from clay-coated kraft paperboard, making it both recyclable and compostable. These inserts fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons.

Length: 13 7/8"
Width: 9 7/8"
Height: 7/8"
Compartment Diameter: 2 1/2"

  • Made in America

    Made in America

    This item was made in the United States of America.

  • Compostable


    Compostable products will naturally degrade into nutrient-rich organic materials when disposed of with other compostable items, leaving no visible or toxic residue.

Customer Reviews

  • Overall User Rating:

    Southern Champion 10016 Cupcake Insert - Standard - Holds 12 Cupcakes - 200/Case

    4.8 stars from 93 reviews


    People Talk About:

    Cupcakes cupcake inserts box great boxes sheet fit place perfectly
    1 out of 1 found this review helpful

    These inserts work well in a bakery box, however I got the impression before I bought them that they would fit two in a half sheet box. They don't (see photo). I wish Webstaurant sold a bigger size to fit the half sheet box.

    Posted on

    1 out of 1 found this review helpful

    These inserts are fantastic! I've had issues in the past with other inserts sitting up too high, causing the cupcakes to fall down under the edge of the insert and making for a messy removal. Not the case with these! They are perfect and, by far, the best price I have found. They fit flawlessly on the 14x10x4" boxes I also purchased from this site :)

    from A Bake Cakery, LLC Posted on

    Awesome boxes! The pink is perfect for my business, and an order of printed labels dresses them up for an even more professional look, without the higher cost of having custom boxes printed. Great alternative for those of us who aren't quite there yet ;)

    Needed cupcake inserts for cupcake orders. Found these at a great price, I don't always get cupcake orders so I didn't want to spend too much when purchasing some.. I'm glad Webstaurant offer them at such a great price..

    from Gonzalez Bakery Posted on

    i loved how inexpensive these were. now i can give these to my amazing customers for cupcakes. they are super for the price. i love this website! i love these inserts

    from bella ann's sweets Posted on

    The Cupcake Insert - Standard - Holds 12 Cupcakes - 200 / Case are must haves in the baking industry. Transporting your cupcakes and muffins are a breeze with this insert!

    from Ruffled Feathers Posted on

    These Cupcake Inserts are great! I run a custom Cottage (home based) bakery, and these inserts paired with a 10" x 14" box help visually separate me from the competition at delivery / pick up. They are much more professional looking than a plastic container in my opinion. I have used smaller standard sized cupcakes (Wilton liners) and also the larger 2" x 1.5" liners with these inserts, and I haven't had an issue with either size cupcake shifting or coming out of its space. I use these for all my cupcake orders.

    from Sweet By Design Posted on

    Cupcakes boxed for delivery

    We love these inserts for sending out all our cupcake orders. They fit perfectly inside of a quarter sheet box and are strong and sturdy.

    from Crust Vegan Bakery Posted on

    Cupcake insert keeping our assorted dozen safe for delivery.

    The cupcake inserts are perfect for holding cupcakes in place while transporting. They have finger holes on the sides that make it so easy to remove the cupcakes without messing up or smudging the design. I will you these for all my packaged cupcakes!

    from ashleys cakes Posted on

    We have ordered these multiple times. They are perfect for a dozen or a box for 2 dozen cupcakes or muffins. We will order again

    from Batter Up Bake Shop, LLC Posted on

    These cupcake inserts work great and suit my needs nicely, They hold the cupcakes securely in place and far enough apart from another. Great product.

    from Russ' Sub Shack Posted on

    These standard cupcake inserts are perfect for my needs. They hold up well, fit 12 cupcakes and fit perfectly in my kraft cupcake bakery boxes.

    from Jennie's Cake Creations Posted on

    1 dozen cupcakes in this insert

    Bought these to go with the 14x10 kraft box. They Fit perfectly inside the box and keeps my cupcakes from tipping over during transport. Will be ordering these again when i run out!

    from Candi's Cake Creations Posted on

    The Cupcake Insert - Standard - Holds 12 Cupcakes - 10 / Pack is just what I need to supply all of the local bakeries.

    from In-stock supply inc Posted on

    I use these cupcake inserts in the 14" x 10" x 4" boxes that I also ordered from this site. They do a fantastic job of holding the cupcakes in place during transit. Just make sure you hold the box from the bottom (or use a cake board) to make sure the bottom doesn't sag, otherwise the cupcakes slip down and the insert can no longer serve its purpose.

    Posted on

    These cupcake liners work like a charm! They hold the cupcakes securely in place and are MUCH faster and easier to put into the boxes than other styles I've purchased in the past.

    Posted on

    Fantastic cupcake box inserts

    These are great for cupcakes but make sure you have all `12 cupcakes in the holders and no less otherwise it becomes less sturdy but gets the job done!

    Posted on

    Works great. Fits perfectly in a 10 x 14" bakery box. Would be even better if they had one with post consumer recycled paper content.

    Posted on

    These cupcake inserts hold your cupcake securely but still allows for them to be easily removed. Cupcakes sit far enough apart that the icing doesn't smash the cupcake next to it.

    from TRW Posted on

    Cupcakes look great in this holder

    We use these liners with the white cake box. They work great, we've never had a cupcake slip out of place. They store flat to take up very little space.

    Posted on

    These inserts are a good price and fit regular sized cupcakes and 10x14 boxes so well. I use the kraft side for my cupcakes. I couldn't imagine having to package them without inserts.

    Posted on

    Spring Time Cupcakes

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