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Buy 1 - 2 $23.99/Case

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  • Recyclable and compostable
  • Made in America
Usually Ships in 1 Business Day
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51 reviews

Companion Items

Length 13 7/8 Inches
Width 9 7/8 Inches
Height 7/8 Inches
Compartment Diameter 2 1/2 Inches
Color White
Green / Environmentally Friendly Yes
Made in America Yes
Material Paperboard
Number of Compartments 12
Shape Rectangle
Type Inserts


Designed to hold twelve of your signature, fresh cupcakes, these inserts conveniently separate and protect your baked goods during merchandising and transport! Ideal for special orders and trendy cupcake shops, each insert is made from clay-coated kraft paperboard, making it both recyclable and compostable. These inserts fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons.

Sold 200 per case. See Companion Items for compatible boxes.

Please Note: For larger boxes, several of these inserts may be used to package multiple pastries.

Length: 13 7/8"
Width: 9 7/8"
Height: 7/8"
Compartment Diameter: 2 1/2"


Made in America Compostable

Related Items

Customer Reviews

Overall User Rating: Cupcake Insert - Standard - Holds 12 Cupcakes - 200 / Case ( 4.8 stars from 51 reviews )

    These are the perfect inserts for a 1/4 sheet box and they give hobby bakers & professional bakers a professional looking presentation upon delivery of their cupcakes.

    from sharpe creations by skyler Posted on

    I like the 10 pack option. I love these little holders. The cupcakes fit snug and secure. I use the cupcake inserts with the cake box i purchased on this site. Great buy!!

    from Melissa's Sweet Tooth Posted on

    Cupcake inserts are extremely easy to use and are spaced perfectly. Cupcakes truly shine in box. Inserts come in a flat piece and you bend 4 sides and insert into applicable box. User friendly.

    from Crave Sweets Posted on

    These cupcake inserts are the perfect size for the boxes I ordered. The cupcakes fit into the inserts with ease and make the cupcakes stand out. These inserts are sturdy and do not collapse once inserted into the box.

    I use these inserts to hold one dozen cupcakes. They hold the cupcakes in place so they don't roll around in the box during transport.

    from Roc's Cupcakes Posted on

    Came exactly as pictured and is very easy to assemble and insert. Ordered it with 10 x 14 x 4 Kraft Bakery Box for my cupcake dozens, works great.

    Posted on

    Love these 12 cup cupcake holders, I can't sell cupcakes without them they hold in place and ensure to tipping. \ Will def keep ordering.. its a must!!

    Posted on

    12 cup cupcake holder

    Love these to go in our quarter sheet boxes. The cupcakes have never tumbled over using this insert. Love it for our little smalltown bakery

    from JET's Coffee Bistro Posted on

    These cupcake insets securely hold our cupcakes during dleiveries and transport. They fit in the accompanying box perfectly. The price is the best I have found anywhere.

    from Sugarpie Bakery & Cafe Posted on

    Inset securely holds our cupcakes.

    These cupcake inserts are great for transporting cupcakes from one place to another. Customers love them because they allow the cupcakes to stay in one place and not topple over in the car. They also make cupcakes look professional when used

    Posted on

    These are great. Fit perfectly in the 14"x10"x4" boxes and leave plenty of height for decorated cupcakes. So glad I found these inserts, great product and price!

    from Lisa's Cakes, Cookies, and Pies Posted on

    Bought the 10 pack just to see if really necessary, will definately buy again. Makes cupcake and or muffin transport very easy. Will buy again!

    from Sweet Treats by Sonia Posted on

    These standard sized cupcake inserts have made packaging various size orders of cupcakes a breeze! Try them, you'll like them and so will your customers!

    Posted on

    These hold your cupcakes without a doubt! It would be nice if not 90% of them had a tear on them.. it makes us look like we broke them and doesn't give a great presentation!

    from Hardcore Sweet Posted on

    Thank you for your review! We're sorry to hear so many of your cupcake inserts were damaged during shipping. A Customer Solutions Representative will be in contact shortly.

    WEBstaurantStore.com Customer Solutions

    these cupcake inserts are a super product that can be used for so much more. keeps the product where it needs to be and looks great doing it. great price as well

    from Randys family restaurant Posted on

    These cupcake inserts were a perfect size for my cupcakes. They felt very secure and I was not concerned about gem during transport. Fit perfect in the 14x10x4 box.

    Posted on

    I got these cupcake inserts and the boxes. They are nice and strong and it keeps my cupcakes in place. I really like them.I will also buy these again.

    Posted on

    I've used other inserts purchased from elsewhere that either ruin the cupcake icing or are large so the cupcake shifts around, Best price anywhere for these! get rid of your supplier and order them from webstaurantstore!!!

    from jeanne's bakeshop Posted on

    Love having these for my cupcake orders. I'm a small shop, so these really help keep things looking professional. They are nice and sturdy as well.

    from Daisy Mae's Posted on

    These are good sturdy inserts. Unfortunately, most of the industry doesn't make tall enough cupcake liners to accommodate the regular height of these inserts, so I cut them down a little bit. That keeps the cupcake frosting from being destroyed if we, say, hit a bump in the road while taking the cakes somewhere. But if you had taller liners, the height of these inserts is perfect!

    Posted on

    These inserts fit in my boxes perfectly and hold the cupcakes securely so they don't move and tumble when delivering them. Being able to use them in windowless or windowed boxes depending on the venue is great!

    Posted on

    Best price anywhere for these! Fits perfectly in a 1/4 sheet box, simple to use, stores with minimal space and has finger slots for removing cupcakes simply.

    from Sally's Sweet Shoppe Posted on

    Keeping my cupcakes safe!

    These inserts are perfect for keeping cupcakes in their place and fit perfectly in a quarter sheet cake box or you can put two in a half sheet cake box!

    Posted on

    These are awesome, I bought them with the pink half sheet boxes and they keep all of my cupcakes right where they need to be during transport. Just be sure to fold them correctly or they won't stand up all the way.

    Posted on

    I purchased these to add to the bakery business I have on the side and I wanted more stability for the cucpakes in cupcake boxes. These are great! They were also very reasonably priced compared to most websites and I received them quickly! I will order from this site again! Looking for cupcake boxes now as I write this

    from CulinaryNerd Posted on

    This cupcake insert was perfect. It fit perfectly inside my 10x14 bakery box and held my muffins just right. The little spaces on each side make it very easy to get the product in and out! And it looks so much better than handing out muffins in zip lock bags.

    Posted on

    I've ordered this style of insert several times from another vendor at twice the price! These came nicely packaged and securely delivered via Fed Ex. Great product!

    Posted on

    These go along great with my beautiful boxes. They don't collapse and I don't have to put tape on them like other inserts I have purchased.

    Posted on

    These really help keep up the cupcakes or muffins and its really nice with the amout of spacing so the frosting doesnt touch. I love this product

    from CuppycakesCupcakesBakery Posted on

    These inserts are sturdy, easy to fold, and slip right into our cupcake boxes. They keep our cupcakes safe and in place during transport, ensuring that they arrive looking just as great as when then left the bakery. We just wish they sat a little lower in the box because we have had a couple of cupcakes slip under the insert.

    from Cupcakes on Command Posted on

    Dozen cupcakes boxed and held in place with cupcake insert.

    This standard 12 cupcake holder is perfectly priced. It is reversible, which allows for more than one use if you only need it for transport purposes. The "grab" holes on either side of the cupcake slots make it easy to pick up your cupcakes.

    from Flower & Flour Posted on

    This photo shows the 12 cupcake holder being used with Hoffmaster tulip cupcake liners. It is the perfect size for a standard cupcake base and the "grab" holes on the sides of the slots make it perfect for placing and removing product.

    This cupcake insert displays my cupcakes very well. It keeps the cupcakes seperated and easy to remove. There is no danger of cupcakes touching each other or moving around. Smaller cupcakes can fit by leaving two of the flaps up or down. My smaller cupcakes fit by folding the vertical flaps up and folding the horizontal flaps down.

    from Kecha's Kravings Posted on

    These cupcake inserts are great quality and sturdy. They don't shift or move and are not flimsy. They fit the standard size cupcake very well. I've used other inserts purchased from elsewhere that either ruin the cupcake icing or are large so the cupcake shifts around, but not this one. These inserts hold the cupcakes in place very well. Very pleased!!

    Posted on

    These inserts are sturdy and perfect for displaying and packaging treats without damaging them. The finger holds make it easy and convenient to grab cupcakes.

    from The Cupcake Doctor Posted on

    Insert perfect for display/presentation!

    Love these little inserts for my cupcakes! They display my cupcakes beautifully and keep them from sliding all round in the box. Holds a dozen.

    from Sergeant Major's Subs Posted on

    I love these! I have found that the clear plastic cupcake containers, although cute, are too small for cupcakes that are fully rounded or have toppers on them. They tend to get smashed together, or the lid smashes toppers into the frosting. With these, placed in the 1/4 sheet box, the cupcakes have more room around them, keeping the separate, and the toppers fit without being smashed into the frosting.

    from Everything Iced Cupcakes & More Posted on

    Cupcake insert used to package a variety dozen gourmet cupcakes.

    These are fantastic!!! Keep the cupcakes in place and fit perfectly in the box. These holders are great, makes everything so much easier, and a great value!

    from Taylor Made Cakes Posted on

    These cupcake inserts do the job! They are sturdy and the insert holes are the perfect size to fit standard size cupcakes. They're economically priced too!

    from Desiree's Desserts Posted on

    Love these liners! They fit perfectly in the boxes and keep the cupcakes safe! They are a great deal! I have not found these cheaper anywhere else!

    from CupCake Luna LLC Posted on

    Perfect liners! My cupcakes arrived safely to the customer!

    Works great to hold one dozen cupcakes!! Need to fit two dozen?? No problem, trim the holder and it can fit in the 19" x 14" box.

    from The Sweet Spot Posted on

    Two dozen to deliver? Trim the holder to fit in the larger box.

    These cupcake inserts are perfect for packaging my custom bridal shower cupcakes. I bake cupcakes that are 1.5" high and these do the trick. Also, with a slight alteration, two inserts will fit side by side in a 19x14x14 half sheet box. I can also fit a 1/4 sheet cake and one of these 12 cupcake inserts in the same half sheet box.

    from Baked By Dan Posted on

    A 1/4 sheet cake and one of these 12 cupcake inserts in the same half sheet box.

    These inserts fit perfectly in the 10x14 box, and are great to hold 1 dozen cupcakes. The cupcakes stay exactly where you put them, so there's no worrying about messing up your perfect frosting!

    from Crazy Cakes Posted on

    Tis insert is perfect for my cupcakes. It is just the finishing touch to them. This is a great way to send and display your finishing product. Worth buying!

    from Anna Mea's Bakery Posted on

    Cupcakes stay put now! Yes, we we're a little reluctant to purchase these as we've been selling the cupcakes loosely in their boxes for quite a while now, but now that we have these inserts we're worry free for transportation of our yummy creations.

    Posted on

    These cupcake inserts pair perfectly with the cupcake boxes on this site! They hold the cupcakes in place even when a client shakes the box side to side (yes it did happen)

    Posted on

    I love these Inserts. They keep all of my cupcakes nice and neat. I was really sad that they don't fit the boxes I would normally use for two dozen cupcakes. However, I see the pink boxes do and will probably order some.

    Posted on

    LOVE these inserts! I mistakenly bought the wrong "6 cupcake inserts" (there's 2 different ones for sale on the website so check the dimensions depending on what box you're using) last year thinking I could add two of them into my 10x14x4 bakery boxes. I was wrong. It wasn't a big deal but after awhile I thought it'd be good idea to actually purchase these inserts so that my cupcakes would be presented better. I've had these now for a few months, and I wished I had purchased them sooner. They're great, I'll be purchasing these again in the future!

    Posted on

    so glad I bought these inserts!

    so glad I bought these inserts!

    I absolutely LOVE these cupcake inserts! With cupcakes being so popular I needed to find something to package my cupcakes in for my customers and leaving them floating in the box was not an option. One dozen cupcakes fit perfectly in the quarter sheet boxes and they are very well priced. Thank you so much! :)

    Posted on

    I'm a little on the fence with this. It fits perfectly in 14x10 boxes but you can't fit 2 in a 19x14 box. That was what we primarily intended when purchasing.

    from KAMI Cakes Posted on

    cupcakes held in place with this cupcake insert

    Thanks for reviewing this item! If you want a box that holds two of these inserts, we suggest you use the Pink Cake / Bakery Box Half Sheet 20in. x 14 1/2in. x 4in. that is found in the companion items section of this page.

    WEBstaurantStore.com Customer Solutions

    The quality of the cardboard it good. Ideal for packaging pastry. We buy this item regularly.True to size. I would definitely recommend this product, especially at this great price!

    Posted on

    I Love these cupcake inserts. They fit into the 1/4 sheet boxes (14' x 10" Boxes). They hold the cupcakes in place and prevent them from shifting during transportation.

    from Home Maker Posted on

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