Marketing Automation Specialist

Job Summary

The Marketing Automation Specialist helps to support the marketing initiatives across Webstaurantstore.com and The Restaurant Store. In this position you will be working to both optimize the technology stack that powers marketing automation and launch various marketing campaigns. This is a highly collaborative role that works with designers, content writers, development and data teams to ensure we are on the cutting edge of marketing technology and automation. This position sits on the Marketing Automation team and would be eligible for remote, hybrid or in office working arrangements.

Remote Work Qualifications

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).

We only accept W-2 candidates, H-1B sponsorship is not available.

Responsibilities

Responsibilities include, but not limited to:   

• Help develop marketing automation systems and new capabilities 
• Transform data from our warehouse to be ingested into our marketing automation tool 
• Configure dynamic and/or personalized components in our marketing creative across channels 
• Work collaboratively to launch omni-channel campaigns and workflows in our marketing automation tool 
• Find opportunities to optimize marketing campaigns using data driven analysis 
• Help define customer segments and profiles for targeting and marketing automation 
• Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data 
• Collaborate with the team and colleagues around the organization on measurement projects 

Physical Requirements

• Work is performed while sitting/standing and interfacing with a personal computer.
• Requires the ability to communicate effectively using speech, vision, and hearing.
• Requires the regular use of hands for simple grasping and fine manipulations.
• Requires occasional bending, squatting, crawling, climbing, and reaching.
• Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Qualifications

Experience

Essential requirements: 

• SQL, Ability to write scalable queries   
• Strong communications, organization, and teamwork skills  
• 3+ Year's experience working in an analytics related position, preferably in ecommerce.  
• 3+ Year’s experience working with a marketing automation tool 

 Preferred Experience:  

• Web analytics (Google Analytics or similar tool)  
• Attribution Modeling  
• Audience Building 
• Experience using data visualization software (ex. Power BI or Looker Studio) 
• Google Dataform (or similar tool)   
• Liquid/Amp script (or similar templating language) 

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

• Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.   
• Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.  
• Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles.  
• Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.