Marketing Automation Specialist

Responsibilities include, but not limited to:   

• Help develop marketing automation systems and capabilities 
• Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns 
• Collaborate with team members to optimize marketing channels using data driven analysis 
• Help define customer segments and profiles for targeting and marketing automation 
• Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data 
• Collaborate with stakeholders and team members on measurement projects 

Essential requirements:   

• Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science  
• SQL, Ability to write scalable queries 
• Curiosity, accuracy, and the ability to quickly learn and develop new skills  
• Strong communications, organization, and teamwork skills  
• 3+ Year's experience working in an analytics related position, preferably in ecommerce.  
• 3+ Year’s experience working with a marketing automation tool 

 Preferred Experience:  

• Web analytics (Google Analytics or similar tool)  
• Attribution Modeling  
• Audience Building 
• Experience using data visualization software (ex. Power BI or Looker Studio) 
• Prior experience with large-scale, paid media accounts, preferably e-commerce businesses  
• Python 
• Liquid 

The ideal candidate will possess the following qualities:   

• Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.   
• Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.  
• Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles.  
• Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.   

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY). H-1B Visa Sponsorship Not Available, W2 only.