Shop Pillsbury

Pillsbury

Shop Pillsbury
Shop Gold Medal Baking Mixes

Gold Medal Baking Mixes

Shop Gold Medal Baking Mixes
Shop Nature Valley

Nature Valley

Shop Nature Valley
Shop Betty Crocker

Betty Crocker

Shop Betty Crocker

Top Products

Shop All Categories

General Mills Products are Recognized for Quality and Taste

The story of General Mills products begins with Cadwallader Washburn and the flour mill he opened on the Mississippi river in 1866. In 1921, he produced the first ready-to-eat cereal and called it Washburn’s Whole Wheat Flakes, later shortened to Wheaties. Throughout the twentieth century, General Mills developed several brands that are still popular today, including Betty Crocker, Kix, Bisquik, and Cheerios. With the acquisition of the Pillsbury Company in 2001, General Mills became one of the biggest food companies in the world. A shift to sustainability led the company to grow its natural and organic food lines, like Annie’s and Cascadian Farm. General Mills has a large portfolio of popular cereal brands that make a great breakfast option for restaurants, schools, buffets, and self-serve stations.