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<v 0>My name is Ahmed Rahim.</v>

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<v 1>My name is Ria m Hasani.</v>

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<v 0>And in our culture where my sister and I are from, in Iraq,</v>

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we have this dried lime, which is called Numi in Arabic,

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and we named the company after this drink of hospitality.

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<v 1>Tea's probably the best beverage there is, besides water.</v>

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They call it the master plant because it can do anything for you.

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If you're depressed, it'll lift you up. If you are too energized,

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it'll bring you down.

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<v 0>The poetical of tea and herbs and spices and</v>

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the community that happens when you drink tea together in so many

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cultures, it brings people together.

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<v 1>I think creativity comes in lots of forms. For me,</v>

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creativity is what I do at Numi,

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and I'm so fortunate to have that kind of job to be in the creative role.

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And creativity also comes from me with cooking.

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I feel most alive when I'm painting and have that space where I'm

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totally present.

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<v 0>I'm fortunate to be able to still focus after all these years on</v>

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creating the products and the strategy and vision of the brand.

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So I still get into the ingredients and the plants and sourcing,

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thinking of what the new perception of how people drink tea and what they drink.

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<v 1>I'm always searching for my purpose.</v>

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So I would say that my purpose is the search,

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always trying to be a better mother, always trying to be a better worker.

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I'm always trying to be a better boss, always trying to be a better artist,

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always trying to be more honest.

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<v 0>Hopefully those that drink knew me,</v>

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that gives them that moment to reflect and get more activated and find their

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purpose and take those intentions to do the work out there in the world,

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because the world needs us more than ever. And I hope in each cup of our teas,

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there's just a little bit more inspiration.

