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  • Recyclable and compostable

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Length 13 7/8 Inches
Width 9 7/8 Inches
Height 7/8 Inches
Compartment Diameter 2 1/2 Inches
Color White
Green / Environmentally-Friendly Yes
Made in America Yes
Material Paperboard
Number of Compartments 12
Shape Rectangle
Style Non-Corrugated
Type Cupcake Inserts


Designed to hold twelve of your signature, fresh cupcakes, these Southern Champion 10016 inserts conveniently separate and protect your baked goods during merchandising and transport! Ideal for special orders and trendy cupcake shops, each insert is made from clay-coated kraft paperboard, making it both recyclable and compostable. These inserts fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons.

Length: 13 7/8"
Width: 9 7/8"
Height: 7/8"
Compartment Diameter: 2 1/2"

  • Made in America

    Made in America

    This item was made in the United States of America.

  • Compostable


    Compostable products will naturally degrade into nutrient-rich organic materials when disposed of with other compostable items in limited areas where facilities exist, leaving no visible or toxic residue.


Customer Reviews

  • Overall User Rating: Southern Champion 10016 Cupcake Insert - Standard - Holds 12 Cupcakes - 10/Pack

    4.8 stars from 153 reviews


    People Talk About:

    cupcakes inserts cupcake box boxes Great Love Perfect fit perfectly
    2 out of 2 found this review helpful

    These inserts work well in a bakery box, however I got the impression before I bought them that they would fit two in a half sheet box. They don't (see photo). I wish Webstaurant sold a bigger size to fit the half sheet box.

    Posted on

    2 out of 2 found this review helpful

    These inserts are fantastic! I've had issues in the past with other inserts sitting up too high, causing the cupcakes to fall down under the edge of the insert and making for a messy removal. Not the case with these! They are perfect and, by far, the best price I have found. They fit flawlessly on the 14x10x4" boxes I also purchased from this site :)

    from A Bake Cakery, LLC Posted on

    Awesome boxes! The pink is perfect for my business, and an order of printed labels dresses them up for an even more professional look, without the higher cost of having custom boxes printed. Great alternative for those of us who aren't quite there yet ;)

    Brought these for a different look with cupcakes other than the plastic containers. Folds easy and fit perfect in the 1/4 sheet box. I will by more

    Posted on

    I love these! Often times I have cupcakes with more than one layer of icing, or have lots of decorations or embellishments to go on top and the standard plastic deep dome cupcake holders aren't deep enough. Using these inserts inside of a 9x13" cake box provides enough depth so the cupcakes do not get damaged. It holds them in place very well too.

    from MudPies LLC Posted on

    This Southern Champion 12 cupcake capacity cupcake box holder is amazing. It fits nicely into a 14 by 10 by 4 inch bakery box. This will hold your cupcakes securely in place inside the box. This make your cupcake presentation and transport really good.

    Posted on

    cupcake box insert in use

    This is the best brand for cupcake inserts! I’ve tried other places and this is the best product/price. These are sturdy, nice quality and don’t have a odor as other brands have!

    Posted on

    Safari cupcakes kept safely in their place!

    These cupcake inserts are awesome. They fit 12 standard sized cupcakes perfectly, and make it so much easier to transport and to get them out. They make the finished product look professional, and take away the risk of cupcakes toppling over.

    from OKC Sweets Posted on

    Cupcake insert inside 10”x14”x4” Cake box. Perfect size!

    This is beyond my expectation from an insert. It is very sturdy and fits perfectly inside the box that keep the cupcakes in place. I highly recommend!

    from Sugary and Savory Posted on

    Fits perfectly!

    These hold the cupcakes in place perfectly! Fit into my bakery boxes just right for a very professional and pretty presentation. I will order again!

    from beeline bakery Posted on

    Never had a problem with these. Easy to get the cu0cakes in and out, fit perfecrly in a quarter sheet or doubles in a half sheet box.

    from Linda's sweets Posted on

    Using the cupcake holders. I love these.

    these cupcake inserts are perfect for a dozen cupcakes. holds like magic and easy to use. cant beat the price either for such a great deal

    Posted on

    Sturdy, looks nice, holds 12 cupcakes STANDARD sized. Folds easilly and in a pinch can be cut in half and used. (Not as easilly but will work) buying again

    from Blues Baking Co. Posted on

    Love these cupcake holders. They fit perfect in the 14x10 boxes I got. My standard size cupcakes fit perfect in the slots. I will keep these in stock always.

    from Sugar Rush Posted on

    I love these cupcake liners! No more smudged icing, no more watching my perfect cupcakes crash into one another in a box. Seriously a game changer and now I don't ever go without them

    from Crystal's Custom Cakes Posted on

    I love these inserts! No more fudging up my pretty decorations.

    OMG. These cupcake inserts are exactly what I needed to add to the presentation for my cupcakes. I will definitely order more in the new future.

    Posted on

    These are the perfect fit for my cakes and make a much nicer presentation for you customers and their cupcake orders. Keeps the cupcakes from shifting!

    from Courtney's Cakes and Sweet Treats Posted on

    Puppy cupcakes!

    Love these inserts! They are easy to use and prevents the cupcakes from skidding around. They are not overly tall either so they don't mess up the frosting

    Posted on

    Love the inserts

    What a great and inexpensive way to hold your cupcakes in the Southern boxes. These work well to hold them with ease and in a cost effective way.

    from Grandma's Pantry Incorporated Posted on

    These cupcake holders work great. My only issue is they should be made to fit into a half sheet box so you can easily transport 24 cupcakes. I did find that the pink boxes are slightly larger and if I cut the one side support away and cut a little niche in the corner I can slide the second insert into it. I then wrap a piece of clear tape at the front, end and middle to make sure it stays in place.

    from Lionheart Cakes Posted on

    This is the two 12 count cupcake inserts side by side in the pink 20x14 cake box. It is a very tight fit and if you cut one insert in the front and back corners you can easily side the second one into it to give a little more room.

    These cupcake inserts are so easy to use! They make displaying cupcakes and muffins easy and are quite affordable, too. I like to use them with the clear window boxes to really let the products shine.

    Posted on

    easy to use and easy to remove cupcakes when it's time to serve them!

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