• Reversible design can show white or kraft side to match compatible bakery boxes
  • Compostable and recyclable
  • Securely holds product during merchandising, transport, and display
  • Easily slips into compatible cupcake boxes
  • Clay-coated kraft paperboard construction
UPC Code: 707282242752

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Keep your colorfully creative cupcake masterpieces safe and secure during transport with this Southern Champion 10013 reversible cupcake insert!

Ideal for special orders and trendy cupcake shops, use this insert with six compartments for personal desserts or birthday treats. Designed to fit perfectly into 10" x 10" cake boxes, this cupcake insert is a great way to package and protect "to go" specialty cupcakes at your grocery store or bakery, or for promoting impulse sales at your checkout counter, when dessert is being taken on the road.

  • Made in America

    Made in America

    This item was made in the United States of America.

  • Compostable


    Compostable products will naturally degrade into nutrient-rich organic materials when disposed of with other compostable items in limited areas where facilities exist, leaving no visible or toxic residue.


This insert is made of clay-coated kraft paperboard, making it both recyclable and compostable. Use this product if you want to cut down on your ecological impact!


Use this insert on either the white or kraft side to match your bakery box for a clean, professional presentation.

Protects your Cupcakes

This insert is perfect for protecting your baked goods during merchandising and transport! They fit snugly in bakery boxes, and ensure your decorated, sprinkled masterpieces make it home in pristine condition with your patrons. Your patrons will be pleased when they recieve your delicious creations damage free.

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Overall Dimensions:
  • Length: 9 7/8 Inches
  • Width: 9 7/8 Inches
  • Height: 7/8 Inches

Attention CA Residents: Prop 65 Warning

Customer Reviews

  • Overall User Rating: Southern Champion 10013 Reversible Cupcake Insert - Standard - Holds 6 Cupcakes - 10/Pack

    4.8 stars from 47 reviews


    People Talk About:

    cupcakes boxes inserts cupcake great slide Sturdy box easy Hold
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    See All 47 Reviews
    2 out of 2 found this review helpful
    We use these in our 10 x 10x 4 boxes that hold6 cupcakes. They store wonderful flat and are very easy to bend to fit
    2 out of 2 found this review helpful
    These cupcake inserts are easy to assemble and sit well in the 10x10x4 pink boxes that I use for my cupcakes. The cupcakes are easy to pop in and take out with the little finger spaces.
    2 out of 2 found this review helpful
    We just LOVE this holders! They are the perfect fit for the 10" x 10" x 4" boxes for our cupcakes. We love that we can use either the white side or kraft brown side.
    2 out of 2 found this review helpful
    Came exactly as pictured. Very easy to fold and insert into the 10 x 10 Kraft Cake Box. I prefer this insert over the other 6 cupcake holder, as this one has more space on the sides that makes it easier for customers to remove the cupcakes.
    1 out of 1 found this review helpful
    Love this insert! Works perfectly with 10x10 boxes. Sturdy, easy to assemble. Hold standard size muffins and cupcakes secure. Convenient side indentions make removing product from insert a breeze.
    1 out of 1 found this review helpful
    Great quality product! Material is sturdy, fits great into 10x10 box, holds half a dozen cupcakes, easy to stack once in box. The only brand I use!
    i love these cupcake inserts. They work perfectly inside of my southern champion pink cake boxes. They hold the cupcakes in place during deliver. Esy to install
    Easy to fold cupcake insert at a great price. I love that they are recyclable! Fit perfectly into the recommended 10 inch box. Reversible option gives you flexibility for packaging.
    This is a great insert that fits perfectly inside a 10x10 cupcake box. It can be used vertically or horizontally and with the white side up or the kraft side up.
    These fit perfect in the boxes that I typically get for my cakes and they are exactly what I expected. Good price and by getting these it saves me money versus the company I use to go through to get them. They also ship fast!
    These inserts are perfect for the 10x10x5 window cake boxes. Not only do they hold taller decorated treats well, but makes your cake boxes more versatile. I love multiple uses for products!
    These are perfect for decorated cupcakes that won't fit in the plastic 1/2 dozen containers. My frostings with decor can be taller than the plastic containers and these fit perfectly in a standard cake box.
    The inserts fit perfectly into the 10x10x51/2 boxes. They prevented the cupcakes from moving around too much. Definitely, recommend them. I would be more in different sizes
    I love cupcake inserts! It’s so nice to be able to find 1/2 dozen cupcake inserts. They fit perfectly into the 10”x10” boxes and keep the cupcakes from sliding around.
    All of my cupcakes slid under the board. I was very disappointed. Hoping that using a different liner will remedy this situation. Very sturdy though.
    Thank you for your feedback! We’re sorry you did not prefer this product. For recommendations, please contact our Customer Solutions team.
    These inserts were exactly what I was looking for. They allow me to turn my 10x10 boxes into cupcake carriers. Good sturdy bases. Only fits standard cupcakes...not oversized.
    these cupcake insert hold the cupcakes really well. they are nice and secure. Cupcakes don't move and the liner does not mess up the frosting.
    easy to fold fit into the box I have for them nice and well. they hold the cupcakes not too tight or you can at least get them out of the box.
    They work great to safely transport and handle our cupcakes and muffins. They are sturdy and easy to assemble. We like that it has finger spaces to pop the cupcakes out easily
    These cupcake inserts do a nice job! I do find the 2" base x 1.75" height cupcake liners from this website fit a bit snug in the cavities (due to having to fill the liner up higher with batter). The standard size cupcake liners along with 2" x 1.5" fit just fine.

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