Full title - The Professional
Caterer's Handbook: How to
Open and Operate a
Financially Successful
Catering Business. By Lora
Arduser and
Douglas Robert Brown.
Features chapters on aspects
of catering such as Getting
Started, Traditional
Marketing, Public Relations,
Staffing and Personnel, Cost
Controls and Equipment. 624
Pages. Published by the
Atlantic Publishing Group,
Inc. This latest edition of
the book comes in hardback
and has a handsome burgundy
cover with gold lettering.
CD-ROM included.