Having grown up less than 5 minutes from the “Sweetest Place on Earth,” (Hershey, PA), and worked in the “Heart of Dutch Country,” (Lancaster, PA), I have seen more than my share of vacationers come and go each summer season. Even I myself am guilty of partaking in the summer exodus, making the rewarding journey to and from the beach several times each year.
As any seasoned tourist knows, along with vacation comes a great deal of dining out. This year, as hungry vacationers grace your establishment, why not become part of their vacation “experience”? Here are some simple upgrades that you can make to give your restaurant a perfectly sophisticated look this summer season.
- Make the switch from clear soufflé cups to black soufflé cups: When it comes to soufflé cups, color does matter. These black soufflé cups from Dart offer your rich condiments the “little black dress treatment” with their bold, distinguished appearance. Instantly turn your salsa into SALSA; your cheddar cheese into CHEDDAR CHEESE. These black soufflé cups are just what your restaurant was looking for, for that added pop during mealtime mayhem.
- Make the switch from plastic fast food baskets to metal baskets: Unless you are a corner pizzeria where plastic fast food baskets are more than appropriate (and perhaps even expected), it’s time to mature and give your fried foods and sandwiches the stately appearance that they deserve with a sturdy metal basket. What’s more? These handy baskets come in a variety of shapes, sizes, and wire designs, perfect for complimenting any décor. And, since they are made of durable metal, you will experience significantly less basket breakage, costing you less in the long run.
- Make the switch from write-on, wall-mounted sign boards to sophisticated table top a-frame sign boards: Okay, so you are a restaurant, not a deli; so why do you have a wall-mounted sign board advertising your daily specials? Are you selling chickens by the pound? No. And no, quarter-pound grilled chicken sandwiches do not count. It’s time you replace your wall-mounted sign boards with fanciful décor, and put your specials right where your customers can see them – at the table.
So there you have it. Three simple, effective upgrades you can make to your restaurant to give your seasonal customers something to talk about. This year, don’t settle for being part of a memory in the minds of busy vacationers; be the memory.