Interior Color Choices and Your Restaurant’s Message

If you operate any type of foodservice establishment, then you are probably aware of how much color affects that overall message your restaurant delivers to your customers. Everything from paint, upholstery, and tile color to plate, napkin, and menu color can evoke many different emotions. Whether your goal is to achieve fast flow-through rates, or you’re trying to provide a relaxed dining experience for your guests, it’s extremely important to choose a restaurant color palette that adheres to your business's brand and helps it achieve its goals. Check out some interior color schemes for your restaurant below before you start remodeling your existing establishment or designing your new one.

Interior Color Ideas for Restaurants

Light Color Scheme: Ivory, beige, white, pale yellow, light gray

Pros:

  • Often used to make a smaller room look bigger than it really is
  • Evoke a leisurely and relaxed feeling
  • Encourage customers to stay longer, making these colors great for more upscale establishments

Cons:

  • Not ideal for restaurants with high-volume goals, like fast food joints, quick-serve restaurants, and take-out businesses

Dark Color Scheme: Deep blue, purple, crimson, dark gray

Pros:

  • Often used to make larger rooms look smaller and feel less empty
  • Create a more intimate setting and reduce the impersonal feeling of large group dining, making them ideal for banquet halls
  • Mask structural blemishes, like duct work or chipped molding

Cons:

  • Not a good idea to overuse dark colors in your establishment, especially in small dining rooms because the mood can become depressing

Warm Color Scheme: Red, yellow, terracotta, orange

Pros:

  • Often incorporated into a restaurant through wall hangings, tabletop accessories, tablecloths, and brick accent walls
  • When combined with soft lighting, warm, earthy colors help customers relax
  • Encourage customers to stay longer, making them ideal for fine dining establishments that serve multiple courses

Cons:

  • Not ideal for fast food establishments that want customers in and out as quickly as possible

Cool Color Scheme: Green, blue, purple, burgundy, metallic

Pros:

  • Promote a reassuring and inspiring mood
  • Typically incorporated into a restaurant through accent walls, candles, charger plates, and tabletop accessories

Cons:

  • Blue is known to suppress the appetite, which means the main focus point of your restaurant shouldn’t be a cool color
  • Evoke a sense of thirst more than hunger, so they’re more suited for the bar area

Bright Color Scheme: Bright shades of red, yellow, orange, green

Pros:

  • Raise the heart rate and blood pressure, which excites customers and makes them eat faster
  • Best for restaurants that want high table turnover rates, like fast food establishments, dining halls, and cafeterias
  • Commonly incorporated into the decor through plates, mugs, and other tabletop accessories

Cons:

  • Since they make the customers feel rushed, they’re not suited for fine dining establishments

When choosing a restaurant color scheme, it all comes down to the type of establishment you operate. If you run a white tablecloth restaurant, but really want to incorporate bright shades of red, then just be sure that smaller items, like charger plates and candles, are that color. Or, if you feel blue would complement your sushi bar well, then consider using blue tablecloths, or paint an accent wall. All in all, the interior design depends on your preferences and the experience you want your customers to have.

Posted in: Furniture | By Ashley Kufera
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